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Small Business Guide to Lifecycle Email Marketing: How To Grow Your Business Faster

crowdSPRING Blog

Lifecycle marketing moves your leads from one stage to another in your sales cycle. This guide will show you how to leverage email marketing to grow your business faster.

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Does Your Small Business Need a Sales Engagement Platform?

The Startup Magazine

Successful small business owners may find that their company is growing faster than they can keep up with. There are so many moving parts, from accounting to sales software to inventory management, that it can take up a huge amount of time and put a strain on a company’s resources. Just What Your Small Business Needs.

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How to Successfully Approach Trade-Offs as an Entrepreneur in 2021

Up and Running

Thankfully, the pandemic hasn’t scared away resilient folks who want to start businesses. In fact, Americans are becoming small business owners at an accelerated clip: New filings for employer identification numbers are higher than they’ve been since 2007 , according to the U.S. Census Bureau.

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Four Ways to Help Your Small Business Meet New Client Demands

Mike Michalowicz

Some small businesses were able to pivot and thrive while others shuttered their doors or downsized. Their needs, and behavior has evolved, and your small business will have to as well. Those small gestures will lead to ease of conversation. Client satisfaction occurs during and after the sale.

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Selling to the enterprise: “Sell to few” vs. “sell to many”?

Version One Ventures

Selling into this market requires the traditional enterprise sales approach, comprised of a large ‘boots on the ground’ field sales team that works with key decision makers (e.g. These are long sales cycles, often with multiple departments and stakeholders involved. CTO, VP of HR) in the customer organization.

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Account-Based Marketing vs. Lead Generation: Which is Right for You?

ConversionXL

There are other factors involved in making your decision, such as: The complexity of the buying cycle. Account-based sales cycles are more complex than a sales cycle targeting one person. The sales cycle will be longer than that of a small business owner deciding for themselves.

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5 Stages of the New Sales Cycle

Duct Tape Marketing

5 Stages of the New Sales Cycle This content from: Duct Tape Marketing Generating and converting leads is mostly what marketing is about. Some have cycles that are triggered by events, such as the birth of a child or start of a business. Below are the 5 stages in the new sales cycle.