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53 Questions Developers Should Ask Innovators

TechEmpower

At TechEmpower, we frequently talk to startup founders, CEOs, product leaders, and other innovators about their next big tech initiative. After all, that’s what tech innovation is all about. Ads, Viral/Social, SEO)? Do you have a custom algorithm or other technology? What about other kinds of viral outreach?

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[Review] The Social Customer

YoungUpstarts

The greatest challenge of our “social age” isn’t to grow the largest fan or follower base. Neither is it to achieve the greatest reach or “virality” in one’s digital campaign. Unfortunately, the book does get into the problem of trying to tackle too many topics under its cover.

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[Review] Return On Influence

YoungUpstarts

Widespread global availability of free or low-cost web access, easy-to-use social tools, and algorithms by companies like Klout and PeerIndex have also resulted in an “influence revolution” According to Schaefer, the rules of online influence are affected by several factors: 1. Having a strategy. Reaching relevant influencers.

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Too Many Small Businesses Still Ignore Social Media

Startup Professionals Musings

According to a recent Harvard Business Review article , only 60% of companies today use social media for marketing, and only 12% of those feel that they are using it effectively. They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce.

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Quickly Unpacking Spotify’s Acquisition Of Gimlet Media

Haystack

And three, I was an early employee of Swell Radio, a “Pandora for podcast” app which personalized spoken-word audio streams for users — Swell was ultimately acquired by a “large consumer technology company” and eventually retired as an app. 2/ Big Consumer Tech Cares About Audio. 2/ Big Consumer Tech Cares About Audio.

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Internet Business Lingo Quiz for Entrepreneurs

Startup Professionals Musings

Social networks. They became popular for socializing, but now are prime sources of business networking, customer service, and client leads. Viral marketing. Viral marketing costs real money, but is often worth it. You are now reading one of 50 million out there already. Crowdsourcing.

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HOW TO: Hire the Perfect CTO

mashable.com

This is especially true when it comes to tech companies hiring the wrong chief technology officer. Today, CTOs are multi-taskers that aren’t just coders locked in some basement — they play a vital role in a tech company’s strategic plan and growth. ); // Welcome to Mashable! Have an account?