Remove tag big-data-and-analytics
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The Future of Ad Tracking: Navigating the Google Analytics Landscape

Duct Tape Marketing

With over 150,000 subscribers, MeasureSchool has become the leading video source for many marketers to learn these data-driven methods. Key Takeaway: During this episode, we discuss the transition from Google Analytics to Google Analytics G4 and its significant differences from the previous version.

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The Definitive Guide to Google Analytics 4

ConversionXL

Google Analytics 4 is the next generation of Google Analytics. For the first time ever, Google has rebuilt it’s platform from the ground up, transforming how data is collected to deliver holistic measurement across websites and mobile apps. What is Google Analytics 4 (and why should you make the move)? Here’s how: 1.

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The Digital Transformation Is Affordable For SMBs: Where To Start In Your Digital Strategy

YoungUpstarts

Buzzwords like data science, artificial intelligence, and predictive analytics are being used by big companies with the ability to invest. New data-powered solutions give companies that would ordinarily be too large to customize their offerings the insight to do so. A Look at Commonly Implemented Data-Driven Solutions.

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Artificial Intelligence and Machine Learning– Explained

Steve Blank

Artificial Intelligence is a once-in-a lifetime commercial and defense game changer. download a PDF of this article here ). Hundreds of billions in public and private capital is being invested in Artificial Intelligence (AI) and Machine Learning companies. Until recently, the hype exceeded reality. If you haven’t paid attention, now’s the time.

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The Best Programming Languages for Digital Marketers

ConversionXL

In the world of data-driven marketing, more and more tasks require a bit of coding. You might need to add an extra parameter to your tracking code or pull raw data from Google Analytics. Best at : data analysis; quick and simple data queries—even on multi-million-line datasets; joining data tables efficiently.

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Cracking the Code of Data-Driven Marketing

Duct Tape Marketing

Cracking the Code of Data-Driven Marketing written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Christina Inge In this episode of the Duct Tape Marketing Podcast , I interview Christina Inge. She emphasizes the idea that it’s not just about collecting data; it’s being smart about the data you collect.

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How To Prepare Your eCommerce Store For Black Friday 2018

YoungUpstarts

If your order fulfillment process falls apart during the holiday, your brand could be in big trouble. (If If your order fulfillment process falls apart during the holiday, your brand could be in big trouble. Ensure Google Analytics is set up on your website, so you can capture and analyze important data. Billion dollars.

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