The Pattern-Seeking Fallacy
A Smart Bear: Startups and Marketing for Geeks
JUNE 14, 2010
What do these have in common? "This pitcher has retired 5 of the last 7 batters.". "We tried 10 AdWord variants and combination D is the clear winner.". "The Bible Code predicted the Sept 11 attacks 5,000 years ago.". "We sliced our Google Analytics data every which way, and these 4 patterns emerged.". All are examples of a common fallacy that I'm dubbing the "Pattern-Seeker.".
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