Both Sides of the Table

DECEMBER 27, 2011

When they look at buying your company they often think in terms of “how long will it take until I earn back the profits to pay for my acquisition price?” Gross Profit (also called Gross Margin or sometimes “Net Revenue”). ” If you’re not profitable you’re purely a cost center to them.

Startup 418

Startup Revenue Technical Review Flash 418

Up and Running

JULY 15, 2015

Others track Net Revenue (less Cost of Goods sold) or work off Net Income (less expenses). Acquisition Cost of a New Customer. It not only helps with measuring ROI, but it is extremely helpful in determining a basic marketing budget (number of new customers in a year times acquisition cost). Cost Per Lead.

Marketing 60

Marketing Social Media Campaign Acquisition 60

Software By Rob

FEBRUARY 28, 2012

This is final installment of a 3-part series covering my acquisition of HitTail. Could you talk a bit about the diligence you did during the acquisition? Due diligence is the most important part of the process because it dictates whether you should move forward with the acquisition, and at what price. Photo by psiaki.

Acquisition 53

Acquisition Software Review Technical Review NDA 53

ConversionXL

JULY 21, 2022

How did Outreach grow in just a few years to 50,000 monthly active users , $10 million in new bookings, and net revenue retention (NRR) of more than 140%? By focusing intently on a single measurement, known as a north star metric. The north star metric defines success for the whole company and aligns teams on a growth trajectory.

Metrics 120

Metrics Acquisition Revenue .Net 120

Steve Blank

MARCH 4, 2014

For most companies it feels like innovation can only happen by exception and heroic efforts, not by design. The Enterprise: Business Model Execution We know that a startup is a temporary organization designed to search for a repeatable and scalable business model. The question is – why?

IRR 335

IRR Startup Business Model Agile 335

Hearpreneur

JANUARY 4, 2019

No matter whether we’re talking about Software Engineers, Game Designers, or Operations, I want every team member to say : I love my job, I believe in Fingerprint’s mission, and I’m psyched to do everything I can to help the company grow and achieve its goals. 19- Metric accountability. Photo Credit: Nancy MacIntyre.

Entrepreneur 122

Entrepreneur Social Media Vertical SEO 122

David Teten

AUGUST 6, 2015

It’s misleadingly precise to have two digits to the right of the decimal in a CAC/LTV multiple for year 3 of your forecast (“Customer Acquisition Cost”/”LifeTime Value of Customer”). 12) Design for printing. 13) Design for auditability. Use an appropriate number of significant digits. once a model has been finalized.

Balance Sheet 60

Balance Sheet Software Review Forecast Acquisition 60

Steve Blank

JUNE 23, 2016

As a consequence, corporations used metrics like return on net assets (RONA), return on capital deployed, and internal rate of return (IRR) to measure efficiency. These metrics make it difficult for a company that wants to invest in long-term innovation. The result, Intel just laid off 12,000 people , 11% of their company.

Architecture 227

Architecture IRR Balance Sheet Liquidity Event 227

Cracking the Code

JANUARY 14, 2014

It has been a while since my last blog post but with the new year comes new resolutions and a new design layout for Cracking-the-code. This metric measures the ratio of the annualized additional recurring revenue generated by your sales and marketing investments. to measure the sales ramp; marketing productivity of Cloud businesses.

Cost 97

Cost Acquisition Customer .Net 97

Austin Startup

FEBRUARY 1, 2018

In an interview with First Round Capital, Dropbox’s Vice President of Product and Design, Todd Jackson, observed : “The PM role needs to be purposely flexible, almost by design. A PM basically sits at the center of UX, technology and business. You may have heard the quote: ‘The PM is the CEO of their product.’

Management 85

Management Product Technical Review Software Review 85

ConversionXL

FEBRUARY 21, 2018

Seasoned experts suggest that you should optimize for a metric which can affect the bottom line of your business. These metrics ensure that most of your efforts can be tied to monetary values. The downside that all those metrics have in common is that they only measure the short-term effects gained with your tests.

Programming 117

Programming Audience Analytics Metrics 117

ConversionXL

AUGUST 11, 2021

Activations are designed to help both your audience and sponsor meet their goals. Or chat to sponsors directly to find out their goals and design specific activations. An inventory of metrics: Click-through rates, newsletter subscribers, downloads, social engagement, revenue figures, etc. Activations. Source ).

Audience 139

Audience Social Media Email Ruby 139

Up and Running

JULY 31, 2014

Net profit, at the end of the day it doesn’t matter how much we sell. Then I always mention CAC, customer acquisition cost. Peter Thorsson: I think we got one question for you both if you don’t mind on the customer acquisition cost points. Most of us are not doing this as nonprofits. Sabrina Parsons: Great.

Software Review 74

Software Review Sales Acquisition Small Business 74

The Startup Toolkit

FEBRUARY 27, 2012

Folks who know nothing about your business will evaluate it based on the default metrics: traffic & revenue. Accepting the default metrics is bad. The default metrics are dangerous because they compel you to scale prematurely and kill your company. Picking good metrics. They’re default. Focus on referral.

Metrics 46

Metrics Retention Viral .Net 46

Startup Lessons Learned

OCTOBER 23, 2013

It provides a basic introduction to analytics as they apply to Lean Startup, including sections on what metrics to use and how to interpret them. For instance, Ben lists out the worst of the “vanity metrics,” a term that describes appealing but meaningless or misleading numbers. Alistair: There are plenty. Consider a restaurant.

Analytics 167

Analytics Lean Widget Metrics 167

ConversionXL

JULY 25, 2022

Companies that engage in strategic CTA testing continue to drive success metrics like CTR (click-through rate) up and to the right. NET”; “practical exercises”; “getting your first developer job.”. Vague, convoluted statements (“Helping ambitious creators design better futures”) don’t convert. Use mystery to generate curiosity.

Email 146

Email Social Media Cost Campaign 146

ConversionXL

MAY 27, 2022

Stage 1: Target the right metrics for an effective long game. However, due to B2B market saturation, customer acquisition costs are rising ; this digital marketing strategy of giving a little and getting a lot no longer works. Metrics for your demand generation funnel. Mistakes to avoid when targeting metrics.

Demand 124

Demand B2B Distribution Channel 124

abovethecrowd.com

OCTOBER 1, 2013

Over 13 years ago, in March of 2000, I wrote a blog post titled “ The Most Powerful Internet Metric of All. ” The key thesis was this: if an Internet company could obsess about only one metric, it should be conversion. As such, it is time to pound the table again – conversion is by far the most powerful Internet metric of all.

Metrics 93

Metrics Conversion Internet Acquisition 93

ConversionXL

NOVEMBER 17, 2022

Prescriptive analytics The digital analytics metrics you need to know How to use analytics to improve marketing campaigns Define your mission, goals, and KPIs Set key performance indicators (KPIs) to measure marketing performance What to look for in a digital analytics product 9 tools for your digital analytics stack 1. Conversion rate.

Analytics 106

Analytics Metrics Channel Campaign 106

Ben's Blog

MAY 15, 2020

What are those metrics? Andrew : If you are a travel company right now, I think you’re seeing very specific metrics dropping. As a result of that, all of those metrics go up. It’s immediate of what is happening and what the net result is. Same thing for engagement, as well. The data’s clear.

Founder 36

Founder Conversion Technical Review Cash Position 36

ConversionXL

JANUARY 14, 2020

In the case above, I used Ahrefs to find a new (hypothetical) feature opportunity for Crunchbase: the net worth of companies and people. Crawl your site on a staging environment with freshly deployed features and compare metrics like crawl depth and internal links to similar pages on the live version of your site. has no future.

SEO 159

SEO Framework SCRUM Search 159

A Smart Bear: Startups and Marketing for Geeks

OCTOBER 17, 2011

As a preamble to the metrics, it’s useful to know what you’re measuring and why it’s vital. We had a spike in this metric in February at WP Engine when our Internet provider themselves had a datacenter-wide catastrophe which brought us down for twelve hours; of course not all spikes will have such obvious causes.

Business Model 245

Business Model Metrics Engineer Technical Review 245

Occam's Razor

APRIL 25, 2011

Have a balance in your spend between acquisition and website. Spend loads on acquisition, but also spend loads on creating websites that deliver on your promises. Making lame metrics the measures of success: Impressions, Click-throughs, Page Views. Would you treat your mother like that? How can you not love that?

Marketing 126

Marketing Flash Analytics Web 126

Cracking the Code

DECEMBER 11, 2015

When Elon Musk received $200 million from the proceeds of the PayPal acquisition in 2002, he re-invested everything to build the next big thing: $100 million in SpaceX and $100 million in Tesla. It’s very important to explain in detail how this engine is designed and how you can scale while maintaining quality and productivity.

San Francisco 48

San Francisco Churn Rate Silicon Valley Engineer 48

Spencer Fry

JUNE 29, 2011

We're all familiar with the idea of viral user acquisition: Your current users invite other users to use your service. A micro site is a landing page designed around a specific demographic and type of user. You'll still need to have optimized your service with free user acquisition before paying to acquire them.

Philippines 77

Philippines Viral Bootstrapping Europe 77

David Teten

DECEMBER 3, 2019

Many tools designed for B2B marketing in general are also relevant to investors. For our content creation, we use tools such as Canva (graphic design) and GoToStage (webinars platform) to create and share content for prospects to find.”. It sounds simple; however, very few asset managers actually do it.” 3) Raise capital.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Up and Running

NOVEMBER 12, 2018

Subscription boxes are nice because they’re designed to retain customers. Consider landing page design , easy email sign up, and potential deals for pre-subscribers during the pre-launch promotion as well. Will you have a custom box designed, or will you keep it super simple at first? Key metrics. LTV (lifetime value).

Business Plan 63

Business Plan Curation Balance Sheet Intellectual Property 63

ConversionXL

APRIL 3, 2018

Understand growth accounting – new, resurrected vs churned = net growth (can also look at this at feature level, not only product). Work hard to define meaningful product metrics – enabler of team success. Optimize for retention, not just acquisition. To understand acquisition you must understand lifetime value.

Retention 106

Retention Artificial Inteligence Channel Email 106

ConversionXL

OCTOBER 30, 2019

Now try to think of the last time you experimented with something other than your acquisition strategy. Article after article, course after course, conference talk after conference talk addresses acquisition experimentation—getting more conversions at the top of the funnel. Every tip is acquisition-centric. Acquisition.

Retention 101

Retention Metrics Churn Rate Acquisition 101

View from Seed

AUGUST 30, 2016

Acquisitions are happening more and more, while companies like PillPack, Actifio, CarGurus, OnShape, Acquia, Applause, and others continue to march forward. SMBs represent 55% of jobs and 66% of all net new jobs since the 1970s. Looking at the pillar companies and those on deck locally, you’ll note a diversity of sector.

Social Media 185

Social Media B2B North America Media 185

maplebutter.com

JANUARY 8, 2013

Written By Dan Martell on February 2nd, 2012 | Category: Hiring LeanStartup Marketing Metrics Startup Life | 6 Comments. Building Metrics / Usage Reports / KPI 3. Product/Metrics (70%/30% time) * Get your product activation (sign-up + meaningful action) to 60% * then, Get your product retention to 20% weekly. Why do I do it?

Technical Review 44

Technical Review Startup Cofounder Software Review 44

Occam's Razor

JANUARY 4, 2016

The specific metric I've been mad about since day one of this blog ( May 14th, 2006! ) This forces designers from the awfulness of GET QUOTE, BUY TICKET, and other insane giant red buttons, to Get Quote and another button that says "Identify Best Fit" Or, pairing up Buy Ticket to "Save Research."

Metrics 60

Metrics Analytics eCommerce Conversion 60

ConversionXL

JUNE 2, 2022

If leads-based B2B marketing is fishing with a net, ABM is using a harpoon. 2,320 sign-ups; 39% of attendees were net new accounts; 34 sales-qualified opportunities; 5 new customers immediately converted with LTV of over $100k each (normally a 9 to 12 month sales cycle). And yet, no one can agree on what account-based marketing is.

Marketing 105

Marketing Campaign Artificial Inteligence Sales Cycle 105

Up and Running

OCTOBER 3, 2018

Milestones and metrics that you’ll need to hit to be viable. Pricing : Design your pricing so that will cover your costs and match the market rate. Milestones and metrics. For metrics , decide which numbers to check regularly to track your company’s health. Strategic partnerships or alliances. Your operations plan.

El Paso 61

El Paso Business Plan Technical Review Forecast 61

Hearpreneur

JANUARY 1, 2020

As an entrepreneur, it can sometimes be difficult to stay motivated because the traditional metrics of success– income, influence, etc.– I want my business to be an asset for my family–something that adds to our net worth and accelerates our other goals. Photo Credit: David Irwin Design. Photo Credit: Nicole T.

Entrepreneur 119

Entrepreneur Social Media Community Cofounder 119

ConversionXL

OCTOBER 30, 2019

Now try to think of the last time you experimented with something other than your acquisition strategy. Article after article, course after course, conference talk after conference talk addresses acquisition experimentation—getting more conversions at the top of the funnel. Every tip is acquisition-centric. Acquisition.

Retention 48

Retention Metrics Churn Rate Acquisition 48

Occam's Razor

MARCH 23, 2010

Because every tool uses its own sweet metrics definitions, cookie rules, session start and end rules and so much more. If you don't kill 25% of your metrics each year, you are doing something wrong. Allow me to point out that only 50% of the metrics I love exist in clickstream tools - like webtrends or xiti or unica.

Analytics 118

Analytics Web Metrics Channel 118