ConversionXL

SEPTEMBER 1, 2020

But an increase in traffic doesn’t necessarily mean an increase in sales, profits, or customer loyalty. . Focusing on the entire customer journey—not just acquisition—and improving each step along the way ensures that customers continue to buy from you, now and in the future. And customer acquisition is getting only more expensive.

Customer 132

Customer SMS Retention Acquisition 132

Up and Running

AUGUST 21, 2014

In this webinar, we take time to discuss the different metrics that startups—and established businesses—should be tracking. In terms of pre-purchase, traffic and content metrics. So I’m going to keep going here, “Pre-purchase, the traffic and content metrics.” There’s tools to do all of that.

Metrics 84

Metrics Startup Churn Rate Forecast 84

Up and Running

OCTOBER 7, 2019

You need to use your time and resources productively by focusing on the right metrics so you can use data to help you implement improvements that matter. The first step is to formulate a KPI strategy by selecting the right metrics to track. The metrics should help you identify areas for improvement.

Founder 71

Founder Retention Metrics Technical Review 71

Startup Professionals Musings

JULY 25, 2020

It starts with a vision, but benefits quickly from a structured process of idea generation, evaluation, prototyping, customer feedback, and success metrics. From time to time, include customers and sales members in ideation sessions. Once a new product is launched, a key metric is the ratio of new product sales to overall sales.

Intellectual Property 360

Intellectual Property Social Network Metrics .Net 360

ConversionXL

SEPTEMBER 20, 2021

As with most platforms, there are metrics that matter, and vanity metrics. With YouTube, for organic, average view duration (AVD) and click-through rate (CTR) should be prioritized over YouTube search optimization, descriptions, tags, and other vanity metrics. Both metrics represent high engagement.

Analytics 134

Analytics Metrics Channel Video 134

Both Sides of the Table

DECEMBER 27, 2011

The most obvious way to explain this is with sales people. If you hire 6 sales reps in January at $120,000 / year salary then you’ve taken on an extra $60,000 per month in costs yet these sales people might not close new business for 4-6 months. “COGS” represents the amount that each sale costs you.

Startup 418

Startup Revenue Technical Review Flash 418

Steve Blank

FEBRUARY 26, 2020

What most founders don’t realize is: Every stage of a startup requires a different set of metrics and milestones and founder skills. For a Series A round you want to prove you have built a repeatable and scalable sales/revenue model and understand all parts of the business model. What is some of the critical metrics that matter?

Cofounder 429

Cofounder Seed Stage Valuation Metrics 429

Up and Running

JULY 15, 2015

Summarize—number of leads (subscribers), number of inquiries, number moved into nurturing stages (proposals, follow up campaigns), new sales and repeat sales (if tied to marketing and if not, these shouldn’t be included in your marketing ROI except to help you determine the long term value of the client). Cost Per Lead.

Marketing 60

Marketing Social Media Campaign Acquisition 60

A Smart Bear: Startups and Marketing for Geeks

AUGUST 6, 2013

This is the second article in a series on novel ideas for SaaS metrics, which started with The unprofitable SaaS business model trap. Marketing and Sales costs, plus the fully-loaded salaries of the folks in those divisions, including commissions and everything.

Metrics 270

Metrics Business Model .Net Revenue 270

Startup Professionals Musings

DECEMBER 22, 2021

Happy customers quickly become your biggest advocates, today reaching far beyond friends and family, and they make traditional marketing efforts pale in comparison for growth, loyalty, and new customer acquisition costs. Use metrics to assess needs and growth economics.

Customer 285

Customer Metrics Algorithm Community 285

ConversionXL

NOVEMBER 22, 2022

Marketing metrics are a competitive advantage. You have to track metrics you can act on. In this article, you’ll learn which metrics to measure to understand and improve marketing performance. Table of contents What are digital marketing metrics? KPIs vs. digital marketing metrics 1. – Seth Godin.

Metrics 105

Metrics Analytics Marketing Acquisition 105

ConversionXL

AUGUST 12, 2016

That’s the sound of potential customers leaking out of your sales funnel. After fighting tooth-and-nail to launch your SaaS business, the last thing you want is a leaky sales funnel to undermine all your hard work. The Metrics That Matter. MRR is probably the most critical metric for any subscription business.

Software Review 48

Software Review Metrics Revenue Acquisition 48

ConversionXL

APRIL 7, 2021

Here’s the irony though— even though potential customers may be in the market for a solution like yours, you still need to deploy the traditional sales/marketing strategies to convince them to make a purchase. When sales made a list of logos they wanted to sell, or the list of ‘dream customers’ to close.

IP 98

IP Marketing Technical Review Software Review 98

Software By Rob

FEBRUARY 28, 2012

This is final installment of a 3-part series covering my acquisition of HitTail. Could you talk a bit about the diligence you did during the acquisition? Due diligence is the most important part of the process because it dictates whether you should move forward with the acquisition, and at what price. Photo by psiaki.

Acquisition 53

Acquisition Software Review Technical Review NDA 53

A Smart Bear: Startups and Marketing for Geeks

JULY 23, 2013

of revenue, force-feeding sales pipelines with an unprofitable product. I know the argument: The pay-back period on sales, marketing, and up-start costs is long, but there’s a profitable result at the end of the tunnel. Marketing, sales, legal, account management, on-boarding, technical guidance, training.

Business Model 335

Business Model .Net Revenue IPO 335

Agile VC

JUNE 5, 2011

How They Make Money: Groupon keeps a share of the coupon value (typically 40-50%) as its net revenue (1). in net revenue and passes $0.58 2010 Net Income: -$389M (net loss) (2). Financial Snapshot: 2010 Revenue: $713M. Run Rate Revenue: $2.6B (Q1 2011 annualized). 2010 Gross Profit: $280M. to the merchant.

North America 100

North America Chicago Boston Silicon Valley 100

Version One Ventures

DECEMBER 6, 2018

Before raising your B round, you’ll need to be able to show how you can scale sales and marketing and that you are starting to really understand your business. This metric is over 90% for best-in-class startups and is a huge driver for above mentioned LTV. It’s even better to be net negative (expansion dollars > churn dollars).

Acquisition 150

Acquisition Distribution Metrics Retention 150

A Smart Bear: Startups and Marketing for Geeks

FEBRUARY 11, 2014

But it’s surprising to me how many companies with recurring/subscription revenue don’t understand the interactions between the elements that make up customer acquisition cost (CAC), churn and lifetime value (LTV). Your company spends money on sales and marketing to acquire new customers (aka – new logos).

Churn Rate 288

Churn Rate .Net Metrics Hosting 288

Occam's Razor

AUGUST 11, 2015

Custom reports allow you to deeply focus (by eliminating the rif-raf metrics and dimensions, they save time and show just what you want). The include single custom reports that replace all/most current standard reports in GA on Mobile, Content, Paid Search and Acquisition. Key Metrics: Map Overlay Visualization. Seven more!

Analytics 60

Analytics Customer Metrics eCommerce 60

ConversionXL

JULY 21, 2022

How did Outreach grow in just a few years to 50,000 monthly active users , $10 million in new bookings, and net revenue retention (NRR) of more than 140%? By focusing intently on a single measurement, known as a north star metric. The sales platform is intensely devoted to nurturing its monthly active users (MAU).

Metrics 120

Metrics Acquisition Revenue .Net 120

Startup Professionals Musings

AUGUST 18, 2018

It starts with a vision, but benefits quickly from a structured process of idea generation, evaluation, prototyping, customer feedback, and success metrics. From time to time, include customers and sales members in ideation sessions. Once a new product is launched, a key metric is the ratio of new product sales to overall sales.

Intellectual Property 160

Intellectual Property Entrepreneur Metrics .Net 160

ConversionXL

APRIL 3, 2018

Facts don’t change minds – true for both sales and customers. Understand growth accounting – new, resurrected vs churned = net growth (can also look at this at feature level, not only product). Work hard to define meaningful product metrics – enabler of team success. Offline sale – typically.

Retention 106

Retention Artificial Inteligence Channel Email 106

Steve Blank

MARCH 4, 2014

They measure their success on metrics that reflect success in execution, and they reward execution. These metrics stack the deck against a company that wants to invest in long-term innovation.). Our Investment Readiness Level is just one of those metrics.) What Does this Mean? By design not by exception. Lessons Learned.

IRR 335

IRR Startup Business Model Agile 335

Cracking the Code

JANUARY 14, 2014

I hope you will enjoy the read Simple CAC ratio As many companies are finalizing their 2014 financial plan ( feel free to use the Accel template ), I thought it could be a good time to write a short post on the CAC ratio - a simple metric that I defined in a blog post in 2008 (time flies!)

Cost 97

Cost Acquisition Customer .Net 97

David Teten

AUGUST 6, 2015

It’s misleadingly precise to have two digits to the right of the decimal in a CAC/LTV multiple for year 3 of your forecast (“Customer Acquisition Cost”/”LifeTime Value of Customer”). A model that shows X% growth over time with no embedded correlation to sales/marketing is a huge red flag. 15) Bridge historical and projected data.

Balance Sheet 60

Balance Sheet Software Review Forecast Acquisition 60

Up and Running

NOVEMBER 12, 2018

Marketing and sales plan. The target market section of your subscription box business plan identifies which subset of people you will focus your marketing and sales plan on. Creating a buyer persona puts you in the customer’s shoes to guide marketing and sales decisions. Marketing and sales plan. Operations.

Business Plan 63

Business Plan Curation Balance Sheet Intellectual Property 63

Up and Running

JULY 31, 2014

What is it about your business that made you think you’re going to make it this much in sales and yet somehow you didn’t achieve that. This means you need to set goals in sales and expenses. We really encourage you to think about your sales lines in terms of those big major categories. So think about sales goals.

Software Review 74

Software Review Sales Acquisition Small Business 74

ConversionXL

OCTOBER 22, 2018

As a group, we’ve gotten a firmer grasp on top-of-the-funnel metrics. If we look at the hierarchy of marketing data, it goes something like this: Acquisition (e.g. The traditional marketing/sales funnel (soon to be replaced by Hubspot’s Flywheel Model ) is a fantastic framework to put things into perspective. site visits).

B2B 131

B2B Marketing Analytics Campaign 131

Duct Tape Marketing

SEPTEMBER 22, 2022

17:16] Is there a small set of metrics that you rely on? [19:43] John Jantsch (10:42): Gonna, you, you're gonna get a sales call from the wall street journal. It is in a way, because I think your core acquisition person that says these tools for this much and they know what those tools are. I'll put it that way, but I love that.

SEO 84

SEO Channel Campaign Audience 84

Startup Professionals Musings

AUGUST 14, 2016

It starts with a vision, but benefits quickly from a structured process of idea generation, evaluation, prototyping, customer feedback, and success metrics. From time to time, include customers and sales members in ideation sessions. Once a new product is launched, a key metric is the ratio of new product sales to overall sales.

Intellectual Property 161

Intellectual Property Metrics .Net Social Network 161

Duct Tape Marketing

JANUARY 4, 2023

17:16] Is there a small set of metrics that you rely on? [19:43] John Jantsch (10:42): You're gonna get, you're, you're gonna get a sales call from the Wall Street Journal now, I. Is there a small set of metrics that you rely on as. We are responsible for bringing in new user acquisition, right? I'll put it that way.

SEO 87

SEO Audience Channel Campaign 87

Up and Running

OCTOBER 3, 2018

Tailor your marketing and sales plan to attract more people like your ideal customer. Components of this section include: Your marketing and sales plan. Milestones and metrics that you’ll need to hit to be viable. Marketing and sales plan. You will want to know the average sales and rental prices in the area.

El Paso 61

El Paso Business Plan Technical Review Forecast 61

ConversionXL

OCTOBER 30, 2019

Now try to think of the last time you experimented with something other than your acquisition strategy. Article after article, course after course, conference talk after conference talk addresses acquisition experimentation—getting more conversions at the top of the funnel. Every tip is acquisition-centric. Acquisition.

Retention 101

Retention Metrics Churn Rate Acquisition 101

Up and Running

MARCH 9, 2022

Everyday business events such as expansion projects, acquisitions, low cash on hand, increased fixed expenses, increased borrowing, and even an increase in sales can be signs that it’s time to reevaluate your business risk. Contribution margin ratio = contribution margin / sales. Financial leverage = operating income/net income.

Equity 136

Equity .Net Balance Sheet Operations 136

Duct Tape Marketing

AUGUST 11, 2016

The Cost of Customer Acquisition: How Much Can You Spend to Earn New Business? Marketers spend a lot of time and energy looking at the metrics that illuminate the costs of finding new customers and keeping current customers. That was a very important metric for him. What’s the ‘one metric to rule them all’ in your organization?”

Acquisition 43

Acquisition Cost Customer .Net 43

The Startup Magazine

APRIL 24, 2020

In this blog, we aim to decipher the meaning behind some of the more abstract metrics when it comes to an eCommerce website valuation. but we do cover the rudimentary metrics (along with tips for improving your own site’s value). Business’s net trend for the past few years/months. Variation of customer acquisition channels.

eCommerce 91

eCommerce Valuation B2C Revenue 91

Steve Blank

FEBRUARY 22, 2010

For web startups, this is when the cost of customer acquisition is less than the lifetime value of that customer. Do the metrics show that the business model you’re creating will support the company you’re trying to become? Startup Metrics. Startups need different metrics than large companies. Web Metrics.

Balance Sheet 298

Balance Sheet Startup Burn Rate Metrics 298