Startup Professionals Musings

JULY 3, 2020

In the classic book, “ Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer ,” top marketing consultant Carlos Hidalgo updates the old guidelines on how to set up demand generation processes, keep them current, and measure results. Lead-stage content performance. Nurturing stage email performance.

NPV 436

NPV Net Present Value Conversion Ratio Marketing 436

Startup Professionals Musings

JULY 9, 2018

In the classic book, “ Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer ,” top marketing consultant Carlos Hidalgo updates the old guidelines on how to set up demand generation processes, keep them current, and measure results. Lead-stage content performance. Nurturing stage email performance.

Demand 144

Demand Metrics NPV Net Present Value 144

YoungUpstarts

JANUARY 10, 2018

In other words, if there exists low hanging fruit for your company to expand, sometimes leaving that fruit alone before you sell will help you entice a higher multiple, resulting in your net benefit. Another important metric is churn. First up is the size of the customer base itself, especially in relation to the size of the market.

Valuation 145

Valuation Technical Review Exit Strategy Metrics 145

ReadWriteStart

JULY 7, 2021

Business to Business (B2B) – Also referred to as Enterprise to Enterprise, it is typically utilized to transport documents, equipment, reports, and raw materials from one place to another. Particularly, monitor core metrics like average time taken for delivering a courier, daily active users, and monthly active users.

Technical Review 163

Technical Review Artificial Inteligence Demand Social Media 163

Startup Professionals Musings

OCTOBER 21, 2015

In a new book, “ Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer ,” top marketing consultant Carlos Hidalgo updates the old guidelines on how to set up demand generation processes, keep them current, and measure results. Lead-stage content performance. Nurturing stage email performance.

Metrics 120

Metrics NPV Net Present Value Conversion Ratio 120

The Startup Magazine

NOVEMBER 26, 2023

In B2B businesses, account-based marketing (ABM) is a potent strategy that revolutionizes how brands engage with their audience. By focusing on individual accounts rather than casting a wide net, ABM reshapes the marketing landscape, bolstering personalized interactions and fortifying relationships with prospects.

Customer 118

Customer Marketing Campaign Architecture 118

ConversionXL

MAY 27, 2022

Stage 1: Target the right metrics for an effective long game. However, due to B2B market saturation, customer acquisition costs are rising ; this digital marketing strategy of giving a little and getting a lot no longer works. Metrics for your demand generation funnel. Mistakes to avoid when targeting metrics.

Demand 124

Demand B2B Distribution Channel 124

ConversionXL

NOVEMBER 22, 2022

Marketing metrics are a competitive advantage. You have to track metrics you can act on. In this article, you’ll learn which metrics to measure to understand and improve marketing performance. Table of contents What are digital marketing metrics? KPIs vs. digital marketing metrics 1. – Seth Godin.

Metrics 105

Metrics Analytics Marketing Acquisition 105

OnlyOnce

SEPTEMBER 15, 2022

Follow up with an all-hands meeting to explain what happened, why you made the choices you did—preferably with metrics to back up your decisions—what’s next for the company, and whether people who weren’t laid off are at risk in the future. (Be If you can offer a safety net or bridge, do so. Follow layoffs with an all-hands meeting.

Salary 62

Salary Vesting Employee B2C 62

Duct Tape Marketing

OCTOBER 12, 2017

Forrester Research estimates that the average B2B CMO invests over 24% of their marketing budget in live events. Aside from event website conversion rates, other metrics worth tracking include, but are not limited to: Email open rates. It used to be that tracking metrics for in-person events was as limited as tracking snail mail.

Campaign 73

Campaign Marketing Social Media Software Review 73

Up and Running

JULY 15, 2015

50% of B2B companies find it difficult to attribute marketing activity directly to revenue results. Others track Net Revenue (less Cost of Goods sold) or work off Net Income (less expenses). If so, what have you learned from tracking your marketing metrics? Do you feel the same way? Acquisition Cost of a New Customer.

Marketing 60

Marketing Social Media Campaign Acquisition 60

A Smart Bear: Startups and Marketing for Geeks

JULY 23, 2013

Taking “rate of cancellations” minus “rate of upgrades” is called “net churn.” ” Getting to zero net-churn is a big step in getting profitable; the most successful SaaS companies have negative net churn. Few B2B companies can truly claim “viral growth” characteristics.

Business Model 335

Business Model .Net Revenue IPO 335

Mike Michalowicz

JUNE 2, 2015

While lots of folks get themselves needlessly worked up over five years’ worth of financial projections, an incredibly useful metric can be a company’s immediate ability to pay its bills. Profit Margin = Net Income/Sales. For B2B companies, you may be looking at a monthly, or even yearly figure.

Metrics 60

Metrics B2C Equity B2B 60

Duct Tape Marketing

JUNE 7, 2023

And most marketers are responsible for net promoter score and customer satisfaction in many ways. So if your frontline team doesn't have what they need, it shows itself in those experience metrics on the customer side. We looked at net promoter scores, CSAT scores, attrition rates, right? A bad customer experience.

Employee 76

Employee Technical Review Advisory Board Sales 76

The Startup Magazine

APRIL 24, 2020

In this blog, we aim to decipher the meaning behind some of the more abstract metrics when it comes to an eCommerce website valuation. but we do cover the rudimentary metrics (along with tips for improving your own site’s value). Business’s net trend for the past few years/months. Variation of customer acquisition channels.

eCommerce 91

eCommerce Valuation B2C Revenue 91

View from Seed

AUGUST 30, 2016

These companies are all over the map: B2B, B2C, SaaS, ecommerce, healthcare, SMB-focused, enterprise-focused, etc. SMBs represent 55% of jobs and 66% of all net new jobs since the 1970s. “Users” is interesting, but the engagement metrics and value of users is where real success comes into play.

Social Media 185

Social Media B2B North America Media 185

ConversionXL

OCTOBER 22, 2018

Talk to any B2B marketer about attribution and they’ll either roll their eyes or rant about how it’s important but hard to get right—long lead cycles, multiple contacts from a single organization, etc. As a group, we’ve gotten a firmer grasp on top-of-the-funnel metrics. Some might stare blankly and ask what you mean.

B2B 131

B2B Marketing Analytics Campaign 131

Occam's Razor

JANUARY 20, 2010

End of a minor web analytics lesson on going beyond obvious metrics and never, ever, never forgetting context. Of course look at our favorite metric bounce rate by keyword (that tells you if you can get people to give you one solitary click , the most primitive measure of SEO success). Here are a few things that are different with b2b.

Analytics 90

Analytics Search SEO Metrics 90

ConversionXL

AUGUST 10, 2021

This article assumes you: Already deeply know your audience and have conducted research to understand what types of posts will resonate with them Have a solid brand messaging strategy in play, so you can emulate relevant, customer-centric content on social Have clearly defined goals tied to measurable metrics (e.g.

Metrics 152

Metrics Audience Curation Algorithm 152

Occam's Razor

NOVEMBER 13, 2009

Chapter 3 The Awesome World of Clickstream Analysis: Metrics. The second half shows exactly how to pick the best metrics for your org and, my absolute favorite (Page 64), how to diagnose the root cause of a metrics performance. No metrics, data pukes, guidance on creating every more reports. A good thing. Non-Ecommerce.

Analytics 71

Analytics Web Technical Review Metrics 71

Occam's Razor

JANUARY 24, 2011

Not net profit, just value. Consuming the content at VS All Access improves my perception of the Victoria's Secret brand and perhaps even makes me a Net Promoter (something so precious to the company). Surely not using horrible metrics like Page Views, right? We can compute profit et al later.]. Not through data pukes.

Analytics 122

Analytics Conversion Affiliate Web 122

Rob Go

OCTOBER 14, 2012

9 that are B2B. In either case, it’s a decent enough quantitative metric and an interesting data point at this stage in the portfolio’s progress. Net net, I think things have gotten much better for entrepreneurs, which is a good thing for us overall. We have 9 investments that are consumer. OUR INDUSTRY.

New Hampshire 50

New Hampshire Croatia Omaha Portfolio 50

Occam's Razor

JANUARY 6, 2010

No longer can tools or "analysts" just puke 15 metrics on a report and hope to survive. Young adults who are looking to buy net books. It is that important (especially if you are a non-ecommerce b2b government peaceful protest photo sharing website). Got a creative use of statistics in your web metrics practice?

Analytics 99

Analytics Web Campaign PPC 99

Ben's Blog

MAY 15, 2020

What are those metrics? Andrew : If you are a travel company right now, I think you’re seeing very specific metrics dropping. As a result of that, all of those metrics go up. People saying, “This is what’s happening to B2B SaaS or this is what’s happening to this category.”

Founder 36

Founder Conversion Technical Review Cash Position 36

ConversionXL

NOVEMBER 15, 2016

After all, the goal is to systematically improve the success of a business, whatever that means metric-wise. The differences, much like the differences of B2B optimization in general, mostly come down to differing business cycles, purchasing decisions, and success metrics. The metrics in SaaS sound a little different as well.

Conversion 48

Conversion Churn Rate Retention Metrics 48

ConversionXL

FEBRUARY 18, 2019

The number of Likes can be a vanity metric, but assessing the engagement rate of consumers on social media may suggest the attractiveness of a marketing message or product. Around 97% of B2B and B2C companies use Facebook, which offers four main ways to conduct qualitative research: Polls Contests Call-to-action posts Brand mentions.

Social Media 129

Social Media Media Marketing Campaign 129

Occam's Razor

APRIL 25, 2011

Making lame metrics the measures of success: Impressions, Click-throughs, Page Views. Use metrics that matter: Loyalty, Recency , Net Profit, Conversation Rate, Message Amplification , Brand Evangelist Index , Customer Lifetime Value and so on and so forth. all stink worse than Amorphophallus Titanum. How can you not love that?

Marketing 126

Marketing Flash Analytics Web 126

ConversionXL

APRIL 3, 2018

Understand growth accounting – new, resurrected vs churned = net growth (can also look at this at feature level, not only product). Work hard to define meaningful product metrics – enabler of team success. Renee Thompson – How to Win at B2B Optimization. What makes B2B different? Start with retention.

Retention 106

Retention Artificial Inteligence Channel Email 106

ConversionXL

APRIL 7, 2021

If you’re selling B2B, you know it’s a wide and competitive market. Sorry, but ABM is not B2B, nor is it right for all markets, business models, or companies (just like every company should not be running freemium aka PLG for acquisition.) They won’t magically show up at your doorstep and sign a $100K cheque.

IP 98

IP Marketing Technical Review Software Review 98

Duct Tape Marketing

JUNE 16, 2017

This means you’re casting a wide net while having the ability to re-use the Facebook live video once it’s over. They take care of everything from the hardware to metrics and post-production. As Instagram takes off with wider audiences, a proven opportunity is there (for B2C and B2B brands alike). Educate with actionable advice.

South Africa 55

South Africa Audience Video Africa 55

David Teten

DECEMBER 3, 2019

Many tools designed for B2B marketing in general are also relevant to investors. I previously posted a detailed presentation with sales technology tools useful for B2B sales. Lean Case provides standard business models & metrics, so you can apply a standard approach to business planning, modeling, and profitability tracking.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

ConversionXL

JUNE 2, 2022

Individuals don’t make B2B buying decisions; groups do. ABM takes you from fishing with nets to fishing with a spear. Does your company clearly understand current CAC , LTV, CAC payback period, and other core growth metrics? ABM doesn’t stop at lead generation or new opportunities.

Customer 98

Customer Marketing Channel Acquisition 98

ConversionXL

JUNE 2, 2022

If leads-based B2B marketing is fishing with a net, ABM is using a harpoon. 2,320 sign-ups; 39% of attendees were net new accounts; 34 sales-qualified opportunities; 5 new customers immediately converted with LTV of over $100k each (normally a 9 to 12 month sales cycle). Results of iRidium’s ABM efforts.

Marketing 105

Marketing Campaign Artificial Inteligence Sales Cycle 105

Occam's Razor

MARCH 23, 2010

Because every tool uses its own sweet metrics definitions, cookie rules, session start and end rules and so much more. If you don't kill 25% of your metrics each year, you are doing something wrong. Why do you think introducing a completely different set of numbers is going to make your life easier? Usually for free.

Analytics 118

Analytics Web Metrics Channel 118

ConversionXL

JUNE 6, 2016

Baazarvoice , a user generated content tool, analyzed 30,000 net promoter comments from over 550 brands to find what promoters and detractors tended to write about in their comments. In addition, you should put your contact information (email, phone, etc.) prominently across your site and communications. Find Out, Broadly, What Users Want.

Customer 48

Customer Email Campaign Conversion 48

Austin Startup

JUNE 26, 2019

Turns out my network (of politicos and do-gooders) is not one of accredited tech investors (meaning they meet income and net wealth thresholds and choose to make investments at all, and specifically in startups). Where there isn’t consensus is what metrics meet the bar for “early traction” and who qualifies as a “great team”.

Silicon Valley 54

Silicon Valley Startup B2C Sweat Equity 54

ConversionXL

JUNE 13, 2016

Ultimately, persuading customers to buy something that’s going to get returned is short-sighted and a net negative. Regarding these so-called metric KPIs, there is a high uncertainty about the level of purchasing – if a user buys anything at all. Don’t measure too many metrics. Why is that?

Distribution 48

Distribution Conversion Non-Compete Revenue 48