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The Lindy Effect on startup potential

A Smart Bear: Startups and Marketing for Geeks

The first 90 percent of the code accounts for the first 10 percent of the development time. The remaining 10 percent of the code accounts for the other 90 percent of the development time. — This is due to the very definition of “average” — you’ll spend half your time before the half-way point, and half after.

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Beyond Lead Gen: How To Optimize B2B Sales Enablement

ConversionXL

We often talk about online conversion optimization without mentioning that many businesses, especially B2B, rely on offline sales to produce revenue. There’s a lot we can do online to help our sales teams close deals. It starts with sales enablement. What Is Sales Enablement and Why Should You Care? Image Source.

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Cracking The Code: Getting through the downturn: a few thoughts.

Cracking the Code

Cracking The Code. Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. Thursday, November 13, 2008. Getting through the downturn: a few thoughts for SaaS companies planning their 2009 budget. With this decline, the average EV/08 rev. multiple fell down to ~2.2x

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From Loyalty Programs To Fan Clubs, A Paradigm Shift

YoungUpstarts

I have been involved in many of these innovations, mainly through my last startup venture, a company that became the world’s leading provider of credit card loyalty solutions with bank customers in 30 countries. What was still missing was a simple way to identify a customer at the point of sale.

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Product Launches: 5 Unexpected Lessons from the Real World

ConversionXL

In consumer packaged goods, the benchmark for a “highly successful” product launch is no easy feat: $50 million in first-year sales. Successful demand generation campaigns break down silos between marketing and sales. Define the customer experience. Many who cite 80% include product ideas that never make it to market.

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Scaling Sales: From Craft to Machine

Seeing Both Sides

I''ve been thinking a lot lately about scaling sales. . Before this occurs, the sales process is a craft or an art - custom-made by the founder or evangelist sales VP. How do I build a repeatable, scalable sales process that is like an industrial machine - not a crafts project? 1) Enterprise Sales.

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Start-ups are all Naked in the Mirror

Both Sides of the Table

We went through the euphoria of massive exposure at the time of our launch due to an article that ran in the Financial Times. Our software wasn’t fully baked. We hadn’t even thought about having a customer support line or who would staff it. We had one of the largest US software companies talk about buying us.

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