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5 Critical Factors for Optimizing Luxury Ecommerce Sites

ConversionXL

My company focuses on optimization for the high-end and luxury market, and over the years, we’ve learned there are 5 critical factors that will make or break the conversion rate of a high-end ecommerce store. High end or not, all ecommerce stores should at least follow some basic usability principles. Don’t skip the basics.

eCommerce 125
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16 eCommerce A/B Test Ideas Backed by UX Research

ConversionXL

That said, we have done quite a bit of user experience on eCommerce sites and have seen some trends in terms of what generates positive experiences from a customer perspective. These ideas came from a massive round of UX research we’ve done for eCommerce. Nothing works all the time on all sites. Product descriptions matter.

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The Ultimate Guide to Increasing Ecommerce Conversion Rates

ConversionXL

Here’s how to increase the conversion rate of your ecommerce site. You *technically could* have an ecommerce site with just images, and no product descriptions (I don’t recommend it). The grandfather of boosting ecommerce conversion rates is having high quality photos of your product. The more the better.

eCommerce 134
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How To Successfully Market To Millennials

YoungUpstarts

There’s a lot you can say about the cohort born between 1982 and 2000. But what makes Millennials so special when it comes to ecommerce strategy? Millennials shop online more than Gen X’ers and certainly more than Baby Boomers, making them an obvious target market for ecommerce platforms. Let’s take a look: 1.

Marketing 150
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A New Era For Entrepreneurs And Startups Has Begun

Startup Professionals Musings

That is a 65% increase in the number of IPOs over 2012, and the highest proceeds raised since the year 2000. I can remember when creating a web site for eCommerce could easily require a million dollar investment. According to a report just out, a record 156 operating companies went public in the U.S.

IPO 273
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10 Reasons For Joining The New Startup Wave Now

Startup Professionals Musings

Last year was the most active year for IPOs in the United States since 2000. I can remember when creating a web site for eCommerce could easily require a million dollar investment. Thus a record number of entrepreneurs (and employees) are getting rich. Initial Public Offerings (IPO) are back as an exit strategy.

IPO 120
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Product Analytics: A Comprehensive Guide

ConversionXL

7 Ways that Predictive Analytics Is Transforming Ecommerce. Ecommerce companies who get the majority of their revenue from digital properties would also fit into this group. They are a great option for ecommerce companies and companies who have cross platform products (i.e. By Gagan Mehra. I agree to get emails.