Conversion: The Most Important Internet Metric of All (Revisited)
abovethecrowd.com
OCTOBER 1, 2013
Over 13 years ago, in March of 2000, I wrote a blog post titled “ The Most Powerful Internet Metric of All. ” The key thesis was this: if an Internet company could obsess about only one metric, it should be conversion. The most obvious form of this, and by far the easiest to implement, is Google AdWords.
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