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Want to Know a Secret? Your Customers Do.

ConversionXL

The New York Times, January 2001. Finally, in December 2001, came the big reveal: Ginger was the Segway. . A similar disappointment has plagued many mysterious campaigns of decades past (like those billowing sheets that teased new cars—a bold choice given 1990s designs). Why do we assume that secret information has more value?

Customer 108
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Want to Know a Secret? Your Customers Do.

ConversionXL

The New York Times, January 2001. Finally, in December 2001, came the big reveal: Ginger was the Segway. . A similar disappointment has plagued many mysterious campaigns of decades past (like those billowing sheets that teased new cars—a bold choice given 1990s designs). Why do we assume that secret information has more value?

Customer 101
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How Employee Experience Shapes Brand Perception

Duct Tape Marketing

Companies should adopt an experience mindset that incorporates employee feedback and mirrors customer experience practices for employees to gain insights and make informed decisions that improve both experiences. 15:11] Where does employer branding fit into the conversation of employee experience? [17:18] Or SEO optimization.

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Marketing and Growth Lessons for Uncertain Times

ConversionXL

Use that intelligence to inform product portfolio and investment choices.”. Survey design. Value brands can also effectively reach out to pained-but-patient consumers who previously bought higher-end brands, a strategy Wal-Mart aggressively used with its ‘everyday low prices’ policy in the 2001 recession.” recession in 2009.”.

Marketing 121
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The Optimizer’s Guide to Web Accessibility

ConversionXL

That’s where web accessibility comes in, opening you up to conversion opportunities you didn’t even know you were missing out on. When sites are designed, developed and written with web accessibility in mind, everyone has equal access to online information, products, and opportunities. What is web accessibility?

Web 48
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Why Small Teams Win: Eight Reasons To Stick To The “Two-Pizza” Rule

YoungUpstarts

This is the magic number for leadership teams, product teams, research teams, design teams, and more. And during the conversation, there are also fewer arguments and misunderstandings. At a dozen team members or smaller, members are not only willing to share information, they’re far likelier to come to the aid of another team member.

Agile 196
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On Going Public: SPACs, Direct Listings, Public Offerings, and Access to Private Markets

Ben's Blog

There are a number of trends concerning IPOs and capital formation to note: First, the raw number of IPOs has declined significantly: From 1980-2000, the US averaged roughly 300 IPOs per year; from 2001-2016, the average fell to 108 per year. 44% 2001-2019 13.7% First, as the below chart shows, IPO pops are not a new phenomenon.

SEC 36