2003 Analytics Metrics Sales 
Both Sides of the Table
APRIL 4, 2011
Having a set of metrics that you watch & that you feel are the key drivers of your success helps keep clarity. And the more public you can make your goals for these key metrics the better. You will likely have multiple sets of metrics you keep depending on the company’s stage, one’s function in the company and level.
ConversionXL
NOVEMBER 29, 2012
Moneyball: The Art of Winning an Unfair Game is a book by Michael Lewis, published in 2003. The focus of Moneyball is the team’s analytical, evidence-based approach to fielding a competitive baseball team despite not being able to pay high dollar for star players like the Yankees and Red Sox can. Digging through the analytics data.
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ConversionXL
DECEMBER 3, 2018
Copper’s Relationship Era does the same for the sales industry, and Dialpad’s Anywhere Worker paints a picture of simple, streamlined communication for SMBs. Set up in 2003, the website has a strong network-effect moat that makes it harder for other blogs and publications to compete. It generates lots of irrelevant traffic.
ConversionXL
MAY 22, 2017
Though it wasn’t intended, the last two articles I wrote on the PlainFlow blog have formed a series: The Modern SaaS Stack and the Unexploited Amount of Data is a walkthrough that shows how companies use Modern SaaS Stack to cover their Marketing/Support/Sales activities from day-0. It was 2003. All manual operations.
ConversionXL
DECEMBER 4, 2014
User experience guru Jared Spool was talking about the dangers of radical redesigns already back in 2003, Louis Rosenfeld was ranting against it in 2002, and so on. Furthermore, its online sales plunged by 8.1% Year-on-year, same-store sales tanked, and they have been negative for eight quarters now. Yet they spent less.
David Teten
AUGUST 7, 2019
Likely signs of a Value investment: the company has challenges in filling out the round; the investors have more negotiating leverage than the founders during the closing process; the company has significantly better metrics (e.g. Running your own analytics and sourcing process has real financial costs. LTV / CAC, revenue growth, etc.)
Small Business Force
MARCH 11, 2017
While data analytics and “big data,” have been around for more than forty years, for the prior twenty-five, it was mostly driven by a set of geeky folks who were, seemingly, always developing solutions looking for problems to solve. For example, every business needs sales to succeed. But what drives your sales successes?
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