Small Business Force

MARCH 11, 2017

While data analytics and “big data,” have been around for more than forty years, for the prior twenty-five, it was mostly driven by a set of geeky folks who were, seemingly, always developing solutions looking for problems to solve. For each function define one or two important metrics to track.

Small Business 26

Small Business Management Metrics Sales Cycle 26

ConversionXL

NOVEMBER 29, 2012

Moneyball: The Art of Winning an Unfair Game is a book by Michael Lewis, published in 2003. The focus of Moneyball is the team’s analytical, evidence-based approach to fielding a competitive baseball team despite not being able to pay high dollar for star players like the Yankees and Red Sox can. Digging through the analytics data.

Design 100

Design Analytics Software Review Conversion 100

ConversionXL

DECEMBER 4, 2014

User experience guru Jared Spool was talking about the dangers of radical redesigns already back in 2003, Louis Rosenfeld was ranting against it in 2002, and so on. Listening to people is a good idea, but you have to pay attention to the metrics. Digital analytics analysis: where are you leaking money ?

Conversion 124

Conversion Technical Review Design Framework 124

crowdSPRING Blog

DECEMBER 13, 2018

There are three parts to a good competitive analysis: (1) defining the metrics and identifying the competitors you’re comparing, (2) gathering the data, and (3) the analysis. You’re going to need some brand health metrics to track. Analytics data allows you to see where your visitors came from. How do you begin?

Marketing 162

Marketing Charlotte Naming Design 162

Up and Running

JULY 2, 2014

To put this into perspective, just think about what Google’s CEO, Eric Schmidt said in 2010: “Between the birth of the world and 2003, there were five exabytes of information created. Reviewing your analytics every month or so will give you an idea of what they do and do not like. We [now] create five exabytes every two days.”.

Audience 77

Audience B2C Sales Web 77

Entrepreneurs-Journey.com by Yaro Starak

JUNE 19, 2010

It was 2003 or right about then, and I was walking across the Green Street Mall in Brisbane, thinking that I was no longer interested in Magic the Gathering as a card game. The actual goal here is really to increase the main metrics – the amount of money it generates and the amount of traffic it gets. Who uses Google Analytics here?

Technical Review 76

Technical Review Software Review Prospectus Audience 76

ConversionXL

DECEMBER 3, 2018

Set up in 2003, the website has a strong network-effect moat that makes it harder for other blogs and publications to compete. Articles, case studies, and eGuides, like this analytics whitepaper written by, you guessed it, a company offering call-center analytics software. It generates lots of irrelevant traffic.

B2B 133

B2B Marketing SEO Search 133

VC Cafe

JANUARY 16, 2011

Mobile analytics – measuring the impact of mobile and increasing customer engagement (Check out G-Stat). Founded in 2003, ASOCS develops and markets MultiComms.processors that provide seamless connectivity over diverse wireless networks. Established back in 2003, Comarcom Ltd. Data mining-based Customer analytics.

Mobile 103

Mobile Securities and Exchange Commission Flash IP 103

Occam's Razor

JULY 13, 2017

By design none of them from the world of digital analytics, though I’ll stay connected to that world from a how could you use this idea perspective. The sixteen examples neatly fall into nine strategies I hope you’ll cultivate in your analytics practice as you create data visualizations: 1: The Simplicity Obsession.

Analytics 124

Analytics United States Audience Cyprus 124