Cracking the Code

FEBRUARY 4, 2008

Monday, February 04, 2008. A few times per year, Bessemer organizes a CxO event for our portfolio companies and we decided to focus our first session of 2008 on Software-as-a-service (SaaS). What metrics should I be using to drive a saas business? If you want to learn more on SaaS metrics, you can read my previous blog post.

Software Review 48

Software Review South Korea IPO Portfolio 48

Lightspeed Venture Partners

DECEMBER 3, 2010

The online video networks are doing terrific business, and even Yahoo is benefiting from increased brand spend, seeing revenue growth for the first time in a while. The key driver of this renewed confidence from brand advertisers is better measurement of brand metrics that can show the impact of online advertising beyond clickthrough.

Internet 114

Internet eCommerce Advertising Flash 114

Startup Lessons Learned

DECEMBER 14, 2009

In an ecosystem, each participant acts according to its own imperatives, but these selfish actions have an aggregate effect. In an entrepreneurial situation, this is hard, because artifacts that we are creating (products, code, marketing campaigns, even revenue) are of secondary importance.

Customer 156

Customer San Francisco Viral Lean 156

Occam's Razor

SEPTEMBER 29, 2009

Remember: Engagement is not a metric, its an excuse. ]. The ideal metrics for this desired outcome are Visitor Loyalty & Visitor Recency. I recommend segmenting the traffic and measuring revenue lift but also measuring the average order size, if you did your job right then that latter number should be higher.

Campaign 128

Campaign Analytics Metrics Search 128

Startup Lessons Learned

AUGUST 24, 2009

Despite all the energy invested in talking to authors about the size of their platform, very few gatekeepers have a rigorous set of metrics for measuring it. The problem is that there are no other metrics they can look at to judge the content of a book to know if it’s worth reviewing. What is the right revenue model?

San Francisco 113

San Francisco Lean Technical Review Distribution 113

David Teten

MARCH 2, 2013

Moreover, VC funds on average earn approximately 2/3 of their revenue from fixed fees. Tom draws on two metrics to demonstrate that larger funds are, in fact, more likely to be top performers. Firstly, “fund size” can be misleading as some firms prefer to raise a large aggregate amount split between several concurrent funds.

LP 114

LP Securities and Exchange Commission Silicon Valley Venture Capital 114

Occam's Razor

MAY 18, 2010

I have said: All data in aggregate is "crap" Because it is. So it was with absolute delight that I wrote a detailed post about the release of Advanced Segmentation feature in Google Analytics in Oct 2008: Google Analytics Releases Advanced Segmentation: Now Be A Ninja! Total revenue. Of course Yahoo! All visits.

Analytics 123

Analytics Web Acquisition Metrics 123

om.co

FEBRUARY 5, 2013

In the early days, my belief was that blogs (or as I called them micro-pubs back in 2002) would grow really fast and it would allow me to aggregate large subsets of audiences around specific niches. The decision to switch out of the chief executive’s role in early 2008 was preceded by one of those conversations with myself.

Founder 80

Founder Conversion Distribution Silicon Valley 80

Startup Lessons Learned

JUNE 9, 2020

This was supposed to be Airbnb's biggest year by many measures, including its IPO, which was one of the most anticipated since the 2008 financial crisis. A complete collapse of revenue that simultaneously affects your employees and your customers, your partners, your investors, everyone all at once and all the news is bad.

Silicon Valley 60

Silicon Valley Hosting Cofounder Employee 60

betashop.com

OCTOBER 8, 2012

From the start we said that we would never make a decision as to what features to build or what products to sell based on revenue alone, rather we would focus on things that make our customers smile and by doing so lots and lots of revenue will fall out over time. Jason is also an investor in and Board Member at RJ Metrics.

Technical Review 108

Technical Review Technology Software Review Valuation 108

Startup Lessons Learned

AUGUST 16, 2010

Designed for large businesses, the channels let a company share several types of documents, brand the channel with their own design elements, and then include display advertising, contest promotions, blog aggregation, social media integration and metrics reporting. The idea seemed to SlideShare to be a natural direction.

San Francisco 167

San Francisco Lean Analytics Continuous Deployment 167

VC Cafe

JANUARY 16, 2011

This highest quality of the traffic information, never achieved before, together with the perfect applications generate significant revenues for the operator and maintain customers’ loyalty. Logia has the unique combination of being both a content aggregator and a billing aggregator. Craze Productions. GoNet Systems.

Mobile 103

Mobile Securities and Exchange Commission Flash IP 103

Occam's Razor

SEPTEMBER 30, 2008

I have tried to find some metric that mixes Y/Y and M/M, but to no avail. Here's me comparing performance of this blog over two years for the Visitors metric: Overall happiness reigns, I think. But if Thanksgiving this year was $15 mil revenue and last year was $10 mil then is that good? 2: Segmentation to the rescue!

Analytics 68

Analytics Metrics Search Florida 68