Occam's Razor

JANUARY 20, 2010

End of a minor web analytics lesson on going beyond obvious metrics and never, ever, never forgetting context. Log into the Advanced Segmentation tool in your web analytics tool. If your web analytics tool requires you to call the vendor to set up advanced segments, or re-tag your site to get segments, then switch.

Analytics 90

Analytics Search SEO Metrics 90

Startup Lessons Learned

FEBRUARY 8, 2010

Lessons Learned by Eric Ries Monday, February 8, 2010 Beware of Vanity Metrics (for Harvard Business Review) The next article in my series on entrepreneurship for Harvard Business Review is live today. Once again, we revisit the topic of Actionable metrics and their nemesis: Vanity metrics. For more, read on.

Metrics 121

Metrics San Francisco Lean Continuous Deployment 121

Occam's Razor

MAY 14, 2012

A lot of digital analytics focuses on direct response (conversions, leads, etc.). But there is an additional valuable, and sexy, focus of our marketing we don't give enough analytical love: Branding! Bonus One: Read: Brand Measurement: Analytics & Metrics for Branding Campaigns ].

Analytics 128

Analytics Search Advertising Metrics 128

Steve Blank

MARCH 25, 2009

When we looked at the color graphics board market, our competitors had defined the market as one measured by technical metrics: screen resolution, number of bits of color, screen refresh rates, acceleration, etc. It didn’t take much imagination to realize that what we had to do was to tell our story around one key metric performance ?

Silicon Valley 141

Silicon Valley Marketing RSS California 141

Startup Lessons Learned

JULY 28, 2010

Lessons Learned by Eric Ries Wednesday, July 28, 2010 Case Study: kaChing, Anatomy of a Pivot (The following guest post is a new experiment for this blog. Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev.

San Francisco 158

San Francisco Lean Continuous Deployment SEC 158

Startup Lessons Learned

JUNE 8, 2009

That’s because many of our reports feed us vanity metrics: numbers that make us look good but don’t really help make decisions. Yet even among those who have access to good actionable metrics, I’ve noticed a phenomenon that prevents taking maximum advantage of data. Too much of this data is non- actionable.

San Francisco 84

San Francisco Lean Continuous Deployment DC 84

Steve Blank

MARCH 3, 2015

Berkeley in 2010 to run the Lester Center for Entrepreneurship in the Haas School of Business we were teaching entrepreneurship the same way as when I was a student back in 1995. Here’s the story from Andre Marquis, Executive Director of Berkeley’s Lester Center for Entrepreneurship. —– When I came to U.C.

Business Plan 120

Business Plan Silicon Valley Saudi Arabia Lean 120

David Teten

AUGUST 19, 2019

2018 also had the fewest number of angel-led financing rounds since before 2010. He said, “We estimate that annual RBI market activity has grown 10x in the last decade, from two dozen deals a year in 2010 to upwards of 200 new company fundings completed in 2018.”

Revenue 60

Revenue Term Sheet Founder Technical Review 60

Startup Lessons Learned

AUGUST 24, 2009

Most importantly, it’s now possible to have detailed analytics on exactly what’s happening to messages and ideas as they flow through word-of-mouth channels. Despite all the energy invested in talking to authors about the size of their platform, very few gatekeepers have a rigorous set of metrics for measuring it.

San Francisco 113

San Francisco Lean Technical Review Distribution 113

David Teten

APRIL 6, 2015

According to the CDC’s funding data , just $32 billion of 2010-2014 spending was related to “prevention”, vs. a total of $168 billion for all disease categories combined. All venture capital and NIH funding data for CY 2010 – 2014 in USA. Disability-adjusted life year (DALY) for CY 2010 in USA, multiplied by five.

Venture Capital 60

Venture Capital Technical Review Non-Compete Philadelphia 60

www.readwriteweb.com

SEPTEMBER 7, 2010

Along those lines, last week, Ryan Carson, co-founder of Carsonified offered a list of six key metrics for your web app and how to track them. Are there any additional metrics you think SaaS companies should track? Posted by: CJ Cenizal | September 5, 2010 11:31 PM I think this is the slidedeck that they were borrowed from.

Metrics 58

Metrics CPA Illinois Acquisition 58

www.readwriteweb.com

SEPTEMBER 7, 2010

Along those lines, last week, Ryan Carson, co-founder of Carsonified offered a list of six key metrics for your web app and how to track them. Are there any additional metrics you think SaaS companies should track? Posted by: CJ Cenizal | September 5, 2010 11:31 PM I think this is the slidedeck that they were borrowed from.

Metrics 58

Metrics CPA Illinois Acquisition 58

Up and Running

DECEMBER 14, 2016

MailChimp also scales with your business, offering powerful email automation workflows, insightful analytics, and flexible payment tiers help you balance business needs and budget. There are metrics to review. Building a list and setting up email templates and campaigns takes time. MailChimp helps you with all of these things.

Email 60

Email Small Business Marketing Campaign 60

ConversionXL

OCTOBER 13, 2015

The class of 2010 is a cohort, because every student in the group graduated in 2010. As the above chart shows, we can compare the average income of the class of 2010 and 2011 over the same relative interval (5 years after graduation) for an apple-to-apples comparison. Will this cohort help me improve that metric?”.

Conversion 48

Conversion Retention Acquisition Metrics 48

Startup Lessons Learned

SEPTEMBER 16, 2008

At Facebook we never did testing or looked at analytics. Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0, Bring your questions.

San Francisco 60

San Francisco Continuous Deployment Lean DC 60

ConversionXL

MARCH 19, 2020

When it comes to identifying what has changed, Labay continues: I’d think the first stop is analytics—who dropped off, what channels, who remained, etc., The questions that clients ask in the coming months are going to be more focused on business results and less on trends and vanity metrics. recession in 2009.”.

Marketing 121

Marketing Campaign Non-Compete Lean 121

Up and Running

JUNE 27, 2018

Take, for instance, a 2010 marketing snafu by Gap. Define success metrics before your campaign starts, then measure your effectiveness during and after the campaign. Make sure you understand their buying habits and the nature of their loyalty before you drop a big spend on a new marketing campaign. Did your strategies work?

Marketing 109

Marketing Social Media Campaign Sales Cycle 109

ctotodevelopers.blogspot.com

JULY 11, 2012

decide on success metrics, measure, and then decide if additional investment is warranted. If the innovation is successful, then the metrics should help drive the enhancement into the top/right "agile happy place" quadrant. Top Five Tools of BigData Analytics. ► 2010. (14). 4) Reality - Some things are "hard".

Agile 40

Agile Architecture Offshore Software Developers 40

Startup Lessons Learned

AUGUST 16, 2010

Lessons Learned by Eric Ries Monday, August 16, 2010 Case Study: SlideShare goes freemium (Normally, I do not write about companies that are doing a marketing launch. Rashmi Sinha, co-founder and CEO of SlideShare , describes an early version of the analytics package that’s part of the Pro accounts the company announced today.

San Francisco 167

San Francisco Lean Analytics Continuous Deployment 167

trada.com

APRIL 7, 2010

You have to constantly be clear about what you are trying to achieve, what metrics move the business forward, how to learn enough about something to form an opinion of it, and in what order you think doing things will set your business up to scale. link] links for 2010-04-10 | Brian Magierski [.] Email and phone cover the rest.

Stealth 40

Stealth PPC Advertising Conversion 40

Occam's Razor

MARCH 23, 2010

There are more mistruths and F U D about Web analytics out there than I think is reasonable. Web Analytics, this beautiful child, was born just the other day in the midst of tumultuous times, quite literally, when everything changes every day. Here are ten web analytics ground truths… 1. Part of it fueled by Vendors.

Analytics 118

Analytics Web Metrics Channel 118

Startup Lessons Learned

APRIL 18, 2010

Lessons Learned by Eric Ries Sunday, April 18, 2010 Four myths about the Lean Startup Myth: Lean means cheap. They use customer development , split-testing , and actionable analytics as vehicles for learning about how to make their vision successful. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0,

Lean 167

Lean San Francisco Continuous Deployment Startup 167

dontbesoanalytical.blogspot.com

MAY 13, 2012

Dont Be So Analytical!!! Inside the development organization, this Director attends to staffing, training, workload and productivity metrics, budget, and scheduling. On the Use, and Misuse, of Software Test Metrics. ► 2010. (3). skip to main | skip to sidebar. Saturday, February 16, 2008. Newer Post. Older Post.

CTO 40

CTO Technical Review Technology Software Review 40

Occam's Razor

APRIL 19, 2010

. "What is the difference between a metric and a key performance indicator (KPI)?" " "What is a dimension in analytics?" " "Are goals metrics?" There seems to be genuine confusion about the simplest, most foundational, parts of web metrics / analytics. " And many more.

Analytics 138

Analytics Metrics Web Framework 138

ConversionXL

JULY 22, 2021

Here are the SEO tools we’ll be using to perform a technical audit: Screaming Frog SEO Spider Google Search Console Google Analytics Google Page Speed Insights Google Mobile-Friendly Test BrowserStack Responsive Test. Each of these tools will display metrics in a different way. Google first confirmed as much in 2010.

Technical Review 162

Technical Review SEO Software Review XML 162

Steve Blank

DECEMBER 7, 2010

use Google Analytics to measure the success of your campaign. Dave McClure, “Startup Metrics for Pirates”, [link]. Deliverable for Feb 8 th : For web teams: Get a working web site and analytics up and running. What are the key financials metrics for your business model? Get real costs from suppliers. Access to resources.

Wiki 311

Wiki Lean Management Business Model 311

Duct Tape Marketing

NOVEMBER 18, 2015

There are so many metrics you could be measuring on social media, so let’s cull down the list and make sure that the most important ones are at least being eyeballed. Reach is used as the denominator for the engagement rate metric (see below). Speaking of engagement, it’s our next metric! But where do you start? Engagement.

Social Media 28

Social Media Media Social Network Metrics 28

Steve Blank

NOVEMBER 5, 2009

Reply Charlie Crystle , on April 8, 2010 at 12:31 pm Said: brilliant post. All the best, Mark Reply Lisa Hjorten , on April 22, 2010 at 1:34 pm Said: Great post, it made me feel even more confident about my current approach which is 1. Did the VC’s like your team ? thanks for the reminder. Thanks and keep up the good work!

Customer Development 262

Customer Development Developer Customer Silicon Valley 262

crowdSPRING Blog

SEPTEMBER 20, 2010

Google Analytics. What it is: Google Analytics is a free tool from Google that provides detailed and very useful information about your website traffic and the effectiveness of your marketing efforts. Why you should consider using it: There are numerous paid analytics tools available – and many are quite good. Google Places.

Small Business 102

Small Business Analytics Social Media Search 102

ConversionXL

JUNE 9, 2019

In 2010, Dr. Anne Aula, a Senior User Experience Researcher at Google, presented some disappointing findings about mouse tracking: Only 6% of people showed some vertical correlation between mouse movement and eye tracking. However, you can also see where people click in Google Analytics, which is generally preferable. How do you know?

Algorithm 111

Algorithm Analytics Conversion Stock 111

VC Cafe

MAY 3, 2010

They found quick traction which paved the way for a January 2010 release of the public beta. Wibiya also provides publishers with analytics to display the metrics relating to user interaction with the toolbar. The team, headed by Dror Ceder, Daniel Tal and Avi Smila, worked to launch a private beta product in May 2009.

San Francisco 87

San Francisco Angel Investor API Web 87

Aymeric Gaurat-Apelli

JULY 1, 2010

Analytics You need to understand your customers/users better. I am slowly going away from Google Analytics in favour of Clicky (although this is an affiliate link, I genuinely recommend this tool). Out of the box, Clicky gives you actionable metrics, rather than a awful lot of useless data. which sources send better traffic?

Lean 38

Lean Customer Ruby Startup 38

Startup Lessons Learned

AUGUST 3, 2009

In a lot of cases, this requires a lot of energy invested in talking to customers or metrics and analytics. January 10, 2010 12:57 PM talltodd said. Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev.

San Francisco 168

San Francisco Product Lean Continuous Deployment 168

Aymeric Gaurat-Apelli

JULY 1, 2010

Analytics You need to understand your customers/users better. I am slowly going away from Google Analytics in favour of Clicky (although this is an affiliate link, I genuinely recommend this tool). Out of the box, Clicky gives you actionable metrics, rather than a awful lot of useless data. which sources send better traffic?

Lean 32

Lean Customer Ruby Startup 32

Occam's Razor

FEBRUARY 20, 2012

No touching Google Analytics. No going to web analytics conferences. The result will be an astonishingly high level of focus for your digital analytics work (even on day one) and hyper-relevant insights to the business. Don't open Google Analytics or Yahoo Web Analytics yet! No tweeting for help.

Web 138

Web Analytics Technical Review Affiliate 138

Up and Running

MAY 23, 2016

Joe Kindness, co-founder at Agency Analytics, says, “Since Blake and I were both developers (and still are), we were able to create this company without any funding or additional resources. After about a six-month development cycle, we launched a beta version in July 2010 and three months later, started earning revenue that grew each month.

Software Review 74

Software Review Software Delaware Forecast 74

Startup Lessons Learned

MAY 1, 2009

LIKED: Y startups fail, cont deployment vs waterfall vs agile, small batches & learn fr biz metrics #leanstartup As concise a summary as Ive ever seen. Trial and Error + Analytics? Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0, April 23, 2010 in San Francisco. farazq : Awesome session @ericries.

Lean 60

Lean San Francisco Startup Continuous Deployment 60