Occam's Razor

SEPTEMBER 24, 2012

Increased investment in Facebook as an engagement/acquisition channel has translated into requests from CEOs, CMOs and other CxOs about the return on that investment. As Facebook is a very young channel, it is not surprising that everyone's struggling with the answer. Lesson 1: Correlations don't imply causality. That is ok.

Metrics 165

Metrics Advertising Marketing Social Media 165

ConversionXL

JULY 16, 2021

But they didn’t just say “no bear can get inside”, they had their cooler tested and approved by the Interagency Grizzly Bear Committee , which Yeti showcased as social proof : That was in 2011. The channel you told it on? In 2015, Yeti’s core audience—fishermen and hunters—had spread the word enough to help them land a big investment.

Audience 127

Audience Framework Differentiation Software Review 127

YoungUpstarts

MARCH 13, 2013

(L) Dr. Axel Saleck, Vice President, Global SAP Co-Innovation Labs Network, and Bronwyn Hastings, Senior Vice President, SAP Ecosystem and Channels, Asia Pacific Japan. And now Singapore. It’s also the eighth of a global network of similar SAP co-innovation facilities around the world.

Singapore 182

Singapore Asia Japan Analytics 182

Occam's Razor

MAY 14, 2012

A lot of digital analytics focuses on direct response (conversions, leads, etc.). But there is an additional valuable, and sexy, focus of our marketing we don't give enough analytical love: Branding! Bonus One: Read: Brand Measurement: Analytics & Metrics for Branding Campaigns ]. Amazon is an interesting example.

Analytics 128

Analytics Search Advertising Metrics 128

Occam's Razor

JUNE 4, 2018

I understand channel conflict, Timbuk2, but this is just plain not being hungry. Bonus: The best computation of conversion rate is orders divided by users (the default in your analytics tool is sessions). Go to the Multi-Channel Funnels folder in Google analytics and look at two other yummy reports: Time Lag and Path Length.

Conversion 124

Conversion eCommerce Artificial Inteligence Aggregator 124

www.xconomy.com

JUNE 9, 2012

Tech Channels ▾ Cleantech ›. Innovation Report Shows San Diego Added 695 Tech Jobs at End of 2011. The firm, Correlation Ventures, is using predictive analytics technology to tilt the odds in its favor. million, and Coats says they didn’t close the fund until November, 2011. View More in San Francisco ›.

San Diego 40

San Diego Venture Capital Technical Review San Francisco 40

ConversionXL

MAY 11, 2013

For example, if your marketing campaign consists of PPC, Tradeshows, and Radio Ads, each marketing channel is assigned a different phone number so you could measure both volume and quality of phone conversation. Integrated with Google Analytics to create a pageview once phone call reached a certain length. image source.

Analytics 116

Analytics Phoenix PPC Campaign 116

ConversionXL

MARCH 19, 2020

When it comes to identifying what has changed, Labay continues: I’d think the first stop is analytics—who dropped off, what channels, who remained, etc., By 2011, we had 50 customers; today we have over 2,000. This means more people behind a screen, which means more opportunity across distribution channels.

Marketing 121

Marketing Campaign Non-Compete Lean 121

www.readwriteweb.com

MARCH 7, 2011

saas microsoft google apps security salesforce.com collaboration google enterprise mobility enterprise security enterprise collaboration mobile cloud computing ibm apple crm oracle cloud blackberry social media iphone sap socialtext work analytics cisco sharepoint social crm android enterprise2.0 startupcto

Technical Review 48

Technical Review Balance Sheet Cloud Software Review 48

ConversionXL

OCTOBER 13, 2015

Same thing with the class of 2011, except they’re a different cohort because they share a different common experience in a time period. As the above chart shows, we can compare the average income of the class of 2010 and 2011 over the same relative interval (5 years after graduation) for an apple-to-apples comparison. Image source.

Conversion 48

Conversion Retention Acquisition Metrics 48

Steve Blank

JUNE 11, 2012

We’ve taught two cohorts: 21 teams ending in December 2011 , and 24 teams ending in May 2012. Teams came into the class knowing little about what parts made up a company business model (customers, channel, get/keep/grow, revenue models, partners, resources, activities and costs.) Here’s what they found. But I think we’ve made a start.

Lean 248

Lean Incubator Business Model Georgia 248

Occam's Razor

JANUARY 20, 2010

End of a minor web analytics lesson on going beyond obvious metrics and never, ever, never forgetting context. Log into the Advanced Segmentation tool in your web analytics tool. If your web analytics tool requires you to call the vendor to set up advanced segments, or re-tag your site to get segments, then switch.

Analytics 90

Analytics Search SEO Metrics 90

www.readwriteweb.com

DECEMBER 9, 2011

By David Strom / December 9, 2011 6:00 AM. A few stalwarts predominate, such as Git, Eclipse, AWS, Dropbox, MySQL, and Google Analytics. aws , git , google analytics , heroku , ruby on rails. A few stalwarts predominate, such as Git, Eclipse, AWS, Dropbox, MySQL, and Google Analytics. © 2003-2011 ReadWriteWeb.

Developer 92

Developer Ruby Java PHP 92

searchengineland.com

MAY 30, 2012

Search & Analytics. How To: Analytics. Enterprise Web Analytics in the Facebook Era. This sets an immediate precedent that the job is highly analytical and weeds out the marketers who would rather talk about what kind of tree their brand would be if it were a tree. Enterprise SEM. Enterprise SEO. Local Search.

SEO 54

SEO SEM Social Media Search 54

The Equity Kicker

JULY 8, 2019

The emergence of these best practices created an opportunity for VCs to become a channel for these best practices, simultaneously improving their service to entrepreneurs and accelerating value creation at their portfolio companies.

Portfolio 84

Portfolio LP Venture Capital Partner 84

dontbesoanalytical.blogspot.com

MAY 13, 2012

Dont Be So Analytical!!! Publicly-traded firms and others facing regulatory scrutiny may fear the consequences of an unguarded comment on a quasi-official channel, and rather than manage that risk they opt to deny employees the ability to participate at all. March 1, 2011 12:31 PM. skip to main | skip to sidebar. Post a Comment.

CTO 40

CTO Technical Review Technology Software Review 40

Up and Running

MARCH 21, 2017

Starting in 2011 and over the course of four years, my startup pivoted from an online community tool, to a live sales and support tool, to an outreach platform for businesses, to finally finding its identity in a campaigning and advocacy tool. Gaglers chat hoped to fix something that the market didn’t believe to be broken. Why did it fail?

Campaign 80

Campaign Startup Cloud Channel 80

Occam's Razor

APRIL 25, 2011

Not spending 15% of your Marketing budget, every month, on experimenting with new techniques / channels / ideas. Now switching to something a bit more near and dear to my heart, analytics "crimes against humanity" 8. " I'd postulated this rule in 2005, it is even more true in 2011. We hate change. Super lame!

Marketing 126

Marketing Flash Analytics Web 126

ConversionXL

JUNE 17, 2014

But with everyone flocking to digital channels also meant that it’s not just competitors trying to siphon your market’s attention, but aunts, uncles, friends & people who actually talk back to you. The reality is, NONE of this matters, when your social media channels aren’t connected to the right audience.

Social Media 128

Social Media Media Marketing Database 128

ConversionXL

JUNE 17, 2014

But with everyone flocking to digital channels also meant that it’s not just competitors trying to siphon your market’s attention, but aunts, uncles, friends & people who actually talk back to you. The reality is, NONE of this matters, when your social media channels aren’t connected to the right audience.

Social Media 127

Social Media Media Marketing Database 127

ConversionXL

JUNE 17, 2014

But with everyone flocking to digital channels also meant that it’s not just competitors trying to siphon your market’s attention, but aunts, uncles, friends & people who actually talk back to you. The reality is, NONE of this matters, when your social media channels aren’t connected to the right audience.

Social Media 126

Social Media Media Marketing Database 126

mashable.com

FEBRUARY 15, 2012

5 Essential Spreadsheets for Social Media Analytics. Social media analytics and tracking can be very time-consuming and expensive. Here, we’ll share a few ready-made spreadsheets you can copy (navigate File + Make a copy ) and use for social media analytics. Social media analytics. March 13th - 14th, 2011.

Social Media 108

Social Media Analytics Media API 108

crowdSPRING Blog

AUGUST 17, 2011

When 2011 began, 64 percent of small businesses reported having a website, but that still left an astounding 36 percent of small businesses without a web presence. A website is the hub of a small business’s marketing efforts through other channels (print, SEO, SEM, email, direct, mobile, etc.).

Small Business 93

Small Business SEM SEO Social Network 93

crowdSPRING Blog

AUGUST 17, 2011

When 2011 began, 64 percent of small businesses reported having a website, but that still left an astounding 36 percent of small businesses without a web presence. A website is the hub of a small business’s marketing efforts through other channels (print, SEO, SEM, email, direct, mobile, etc.).

Small Business 84

Small Business SEM SEO Social Network 84

ConversionXL

JUNE 17, 2014

But with everyone flocking to digital channels also meant that it’s not just competitors trying to siphon your market’s attention, but aunts, uncles, friends & people who actually talk back to you. The reality is, NONE of this matters, when your social media channels aren’t connected to the right audience.

Social Media 79

Social Media Media Database Channel 79

ConversionXL

JUNE 17, 2014

But with everyone flocking to digital channels also meant that it’s not just competitors trying to siphon your market’s attention, but aunts, uncles, friends & people who actually talk back to you. The reality is, NONE of this matters, when your social media channels aren’t connected to the right audience.

Social Media 69

Social Media Media Marketing Database 69

Hearpreneur

JANUARY 7, 2017

For nearly 15 years I had analytical, numbers-driven jobs in finance and banking, working for some of the world’s largest banks. I desired to use the non-analytical side of my brain to create, inspire, lead, and find a new type of success. In 2011, I was looking for my next challenge. Thanks to Ostap Bosak, Royal Fur ! #17

Entrepreneur 91

Entrepreneur LLC Cofounder Green 91

YoungUpstarts

JANUARY 12, 2016

If a blogger or friend recommends a product on one of their social channels, you can click a link, view the product and make a purchase within minutes. Kishore Kumar is a serial entrepreneur focusing on applications, cloud, mobile health, analytics and virtualization markets. That’s up from 10 percent in 2013.

Social Network 100

Social Network Networking Social Media Technical Review 100

ConversionXL

APRIL 11, 2014

As more information becomes available, decisions are even harder to make as evidenced by Google’s Zero Moment of Truth report, showing that shoppers doubled their information consumption from 2010 to 2011, and doubled again from 2011-2012 to nearly 18.4 different pieces of content.

eCommerce 118

eCommerce Revenue Software Review Technical Review 118

mashable.com

SEPTEMBER 14, 2011

Now more than ever, social media channels are increasingly the norm, so further investing in community activities like meet-ups and workshops can add a face-to-face element — one that is extremely valuable. September 14, 2011 03:43:05 Reply 0 Flag this comment Ay?e e Cagal Follow [link] ÖDÜL KAZANMAK ?SYEN SYEN 10 DAK?KADA

France 77

France Marketing Social Media Startup 77

ConversionXL

AUGUST 21, 2014

Here are funnel analytics for the Bingo Card Creator new user experience: image source. Check your analytics to find the common patterns of churned customers & schedule the intervention when they can be considered “disengaged”. Use analytics to identify your power users. The Research. The Execution. Why Did This Happen?

Retention 106

Retention Churn Rate Metrics Software Review 106

VC Cafe

JUNE 18, 2012

Through the powerful management & analytic tools, Applicaster empowers broadcast operations to work more efficiently and swiftly deliver competitive experiences to viewers on very large scales with no investments in infrastructure. Craze - Company Website. We specializes in monetizing Video and Music content in the digital world.

Securities and Exchange Commission 133

Securities and Exchange Commission Technical Review Software Review 133

www.readwriteweb.com

MAY 10, 2012

Guest author Travis Sheppard is VP of Technology at BGT Partners , a 2010, 2011 and 2012 Ad Age Top 15 Best Place to Work in the U.S. Youre probably familiar with the typical "waterfall" process: start with strategy, then onto design, followed by front- and back-end development and finally analytics implementation. ReadWriteHack.

Web 76

Web Design Software Review Widget 76

Both Sides of the Table

DECEMBER 5, 2010

I’ve written extensively on the topic , but in a nutshell it is: an RSS reader, a chat room, instant messaging, a marketing channel, a customer service department and increasingly a data mine. it’s not because you can create short links but because of the analytics that bit.ly Twitter is much more. provides you.

Social Network 318

Social Network Networking Internet Technical Review 318

SVPG

SEPTEMBER 30, 2016

Between working with the co-founders on the strategy, validating concepts with the users, assessing the analytics, driving features and functionality with the team, and working with finance on the new business model, marketing on acquisition, and the warehouse on fulfillment, you can imagine the workload Kate faced on a daily basis.

Product 60

Product Technical Review Software Review Engineer 60

Hearpreneur

OCTOBER 6, 2019

Turns out, most industries need to analyze and react to data simultaneously—they need continuous analysis of streaming and historical data, location analysis, and AI/ML-powered predictive analytics. I documented my struggle on my YouTube channel, which now garners over 70M views. Thanks to Paul Walsh, Acumen Resources ! #22-

Entrepreneur 63

Entrepreneur Ireland LLC Kansas 63

Seeing Both Sides

AUGUST 16, 2012

In December 2011, Expedia felt it wasn’t getting full economic credit for TripAdvisor buried within its financials and so spun TripAdvisor out as an independent company, where it now trades on the NASDAQ with a $4.8 Expedia grew to account for roughly one third of the company’s revenues. billion market capitalization as of this writing. .

Part-Time VPE 54

Part-Time VPE Software Review Costa Rica Technical Review 54