Build it and they won’t come: How and why growth hacking came to be
The Next Web
OCTOBER 28, 2012
Why has growth hacking so strongly resonated with the startup community? One explanation is that “growth hacking” is just a catchy way to rebrand marketers, but this begs the question as to why “growth hacking” went viral in the first place. This rapid craze beseeches an explanation. Channel instability. Product-growth fit.
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