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What is the Right Burn Rate at a Startup Company?

Both Sides of the Table

by Michael Woolf that is worth any startup founder reading to get a sense of perspective on the reality warp that is startup world during a frothy market such as 1997-1999, 2005-2007 or 2012-2014. So if your costs are $500,000 per month and you have $350,000 per month in revenue then your net burn (500-350) is equal to $150,000.

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How to Use Social Media To Drive Sales

ConversionXL

eCommerce sales during the last Black Friday topped $1 billion for the first time in history. On average, during Black Friday 2012, social traffic converted 77% higher than normal. On average, during Black Friday 2012, social traffic converted 77% higher than normal. Black Friday data. Real money behind numbers. Image credit.

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What Happens When Startups Turn from Their Innovation Stage to Operational Excellence?

Both Sides of the Table

Sam also had a vision as early as 2012 about how MakeSpace would be a large employer of middle-income jobs: The company would hire employees rather than just have contractors and he would lead the effort to ensure they had opportunities for growth and benefits for their families.

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How to Leverage Phone Conversations with Customers

Duct Tape Marketing

How to Leverage Phone Conversations with Customers written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Thursday is guest post day here at Duct Tape Marketing and today’s guest is Jeanne Landau – Enjoy! photo credit: mycallfinder.com. It is estimated that U.S. The answer is simple.

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There Are Only 3 Ways to Increase Online Sales (Are You Optimizing For All of Them?)

ConversionXL

There are three ways to grow sales – online and offline both. However, most companies focus only on one – and are missing out on revenue opportunities. So what are these 3 ways to increase online sales? It’s the most expensive part of increasing sales. Only three. 1: Increase the number of customers.

Sales 125
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Gust Blog - Thoughts on startups by investors that fund them

Gust

Last weekend I caught Mashable announcing that Ebook Sales Surpass Hardcover in the U.S. June 19th, 2012. June 17th, 2012. June 13th, 2012. June 10th, 2012. Thoughts on startups by investors that fund them & entrepreneurs that run them. Subscribe by email. Invested Interests. Invested Interests. Power Pitches.

Startup 180
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How to Generate More Sales From Your Email Marketing Campaigns

ConversionXL

In fact, according to a Forrester report put out on September 24, 2012 email continues to be the top factor in influencing repeat purchases: Forrester Research report showing email’s positive influence on repeat customers. Doing any of these things will result in reduced conversion rates. Conduct A/B Testing on Your Emails.

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