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7 Social Media Tactics Your 2013 Budget Needs to Succeed

www.clickz.com

Actionable Analysis Analyzing Customer Data Conversion & ROI ROI Marketing Verifying Business Value. Heidi Cohen | December 24, 2012. Adding to this pressure, social media conversion rates are low relative to other marketing strategies. Show your emotional side to increase virality. Comments. ); //.

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Everything You Need To Know About Creating Killer Explainer Videos

ConversionXL

You’ve likely already heard that explainer videos can boost conversions anywhere between ten and ten bazillion percent. Even though the video may contain some of these elements, an explainer video is NOT specifically: A Viral video. You’re probably even toying with the idea of doing one for your company. A Tutorial.

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10+1 Buzzwords : Content Marketing Definitions That You Need To Know

Brandanew

Storytelling as a Content Marketing technique that was introduced in 2012 by the co-founder of Contently, Shane Snow. Storytelling is the art of convincing your target audience to buy your products and services without actually giving them a sales pitch. Viral marketing. Conversation marketing. Growth hacking.

Viral 100
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Cracking The Code: United Breaks Guitar and more!

Cracking the Code

United apologized, plans to use the video internally to help " change its culture ," and, according to a spokeswoman for the carrier: "We are in conversation with one another to make what happened right." sales and marketing. (10). ► 2012. (1). Impact of the recession on SaaS Sales&Marketing pr. The lesson here?

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‘The Tyranny of the OR’ For Social Media Marketing

Startup Professionals Musings

It highlights the story of how United Airlines in 2008 paid no attention to social media as Dave’s story of his crushed guitar and poor customer service went viral around the world. Increase customer leads and conversion. billion in 2012. Almost 40% of small businesses that sell on Facebook say it is their sole sales channel.

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9 Things You Should Know About Social Login & CRO

ConversionXL

We are always striving to boost conversion rates and encourage users to engage more. In fact, 54% of users said they may actually leave a website and go to another rather than complete an individual registration form, according to a 2012 survey conducted by Blue Research. Source: Imagescape.

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5 Hot Ecommerce Trends to Watch

mashable.com

July 10, 2012 by Curt Finch. This year, American online retail sales are projected to reach $224.2 Shopify charges a transaction fee for all but its “Unlimited” memberships, but allows for sales through Amazon, and offers SSL certification at no additional fee. World Videos Featured: Facebook. Trending Stories. Like Tweet.

eCommerce 101