A Smart Bear: Startups and Marketing for Geeks

JULY 23, 2013

Marketo filed for IPO with impressive 80% year-over-year growth in 2012, with almost $60m in revenue. of revenue, force-feeding sales pipelines with an unprofitable product. The mindset works like this: It costs a lot of money to land an enterprise customer. So these costs are amortized over the customers you do land.

Business Model 335

Business Model .Net Revenue IPO 335

YoungUpstarts

FEBRUARY 11, 2019

In the course of all this productive planning, and as you look to build stronger relationships that drive ROI in 2019, consider how you’re responding to customer information. Small- to mid-sized businesses that cater to the right customers — and to enhancing the customer experience — can expect to see big gains.

Artificial Inteligence 127

Artificial Inteligence Sales Cycle Colorado Retention 127

ConversionXL

AUGUST 12, 2016

That’s the sound of potential customers leaking out of your sales funnel. Drip, drip… Another customer gone. If you want your SaaS to thrive, to constantly convert leads into happy customers, and have those customers stay with you – you need a sturdy funnel in place. Monthly Recurring Revenue (MRR).

Software Review 48

Software Review Metrics Revenue Acquisition 48

YoungUpstarts

NOVEMBER 13, 2019

Email marketing is one of the strongest and most efficient ways to reach your customers. billion emails anticipated to be sent worldwide in 2019, it’s safe to assume that your customers are getting their fair share of email communication. Actionable customer data and measurement. With an estimated 293.6

Email 133

Email Marketing Colorado Campaign 133

ConversionXL

APRIL 6, 2016

month” The 3 Levels of CRO: 1) Customer Journey 2) Hypothesis 3) Testing. Do you know your customers’ internal triggers? Gravity (customer’s initial motivation). Talia Wolf: How to Create Landing Pages That Address the Emotional Needs of Customers. People hate popups, but they increase conversions.

Retention 48

Retention Algorithm Software Review Conversion 48

ConversionXL

AUGUST 19, 2016

billion smartphone users in 2012. From here, you can run tests and use those results to strategize the best solutions for your customers. Marketers should also be looking at acquisition (visits, unique visitors, pageviews), behavior (pages per visit, time on site, bounce rate), and revenue (if you’re eCommerce). in 2013 to 1.43

Mobile 48

Mobile Technical Review Software Review Metrics 48

www.kalzumeus.com

AUGUST 13, 2012

Posted on May 31, 2012. how I more-than-doubled customer lifetime value on Appointment Reminder by implementing a product tour. asking for email addresses would damage customer confidence. If I forget to send one of these newsletters real customers actually find my email and complain. Greatest Hits. Standing Invitation.

Email 54

Email Software Review Software Campaign 54

ConversionXL

JUNE 24, 2014

In fact, 54% of users said they may actually leave a website and go to another rather than complete an individual registration form, according to a 2012 survey conducted by Blue Research. The number of visitors directly correlates to revenue – whatever business you are in. Better Data Means (Potentially) Better Marketing Decisions.

Social Network 130

Social Network Viral Social Media B2C 130

ConversionXL

MAY 8, 2019

Fractl, a content marketing agency, details three ready sources for original research : Internal data, which “may include information on sales, customer habits, marketing intelligence, and internal research.” You can establish an initial connection while potential customers cook, clean, or drive to work. Image source ).

eCommerce 131

eCommerce Marketing Audience Non-Compete 131

YoungUpstarts

MARCH 14, 2019

And during an era when customers are demanding fast and hyper-personalized service, AI-based technologies couldn’t be more critical. Enticing a customer to simply open a marketing-related email can be challenging. AI-based technologies are helping marketers win the attention of potential customers in numerous ways.

Artificial Inteligence 113

Artificial Inteligence Marketing Colorado Email 113

Tim Keane

MARCH 9, 2011

But, what constitutes success for the parties involved – investors, entrepreneurs, employees, and customers – can vary dramatically.   His entire income is based on his personal output and he’d like to hire several woodworkers, expand his sales to existing customers, and generate a profit in addition to his contributed labor. 

Finance 83

Finance Bootstrapping Startup Equity 83

ConversionXL

OCTOBER 20, 2016

There are various ways to measure the above outcomes, and there are varying levels of correlation with revenue, retention, and whatever, but they’re all generally good signs. For the sake of simplicity, and because we’re seeking to optimize websites, let’s measure revenue and conversion increases as a proxy for “liking,” deal?

Revenue 48

Revenue Social Media Retention Metrics 48

Agile VC

NOVEMBER 9, 2015

There’s been ample coverage in the popular press of course highlighting everything from the company’s revenue growth, lack of profitability, and the well-publicized fact that founder/CEO Jack Dorsey is also CEO of Twitter so would theoretically be running two public companies simultaneously. Revenue Composition. Starbucks Deal.

IPO 165

IPO .Net Revenue Acquisition 165

Startup Professionals Musings

JULY 18, 2012

It highlights the story of how United Airlines in 2008 paid no attention to social media as Dave’s story of his crushed guitar and poor customer service went viral around the world. Customers today trust those they know and those they see others trusting. Increase customer leads and conversion. Maximize customer retention.

Social Media 198

Social Media Media Marketing Reputation 198

Agile VC

FEBRUARY 2, 2012

February 2, 2012. Filing Date : February 1, 2012. How They Make Money : Facebook’s primary revenue stream is of course selling advertising on Facebook.com, which in total accounts for 85% of revenue. Financial Snapshot : 2011 Revenue: $3.71 2011 YoY Revenue Growth: 88%. 2011 YoY Revenue Growth: 88%.

IPO 100

IPO South Korea Venezuela Revenue 100

Startup Lessons Learned

AUGUST 21, 2013

This year’s conference will go deeper on advanced entrepreneurship topics, and we wanted to get you up to speed on some of the key ideas from 2012. None of these, she says, provides information about how well your company is delivering on your business model, nor about the true lifecycle of a customer. Retention (do they return?),

Lean 167

Lean Louisville Startup Metrics 167

ConversionXL

SEPTEMBER 28, 2017

Macro conversions are the primary goal of your website, to convert user traffic into revenue. On the other side of the coin, micro conversions are actions a user completes that are either on the path to revenue-generating macro conversions or not directly related to revenue-generation at all. 1) Revenue per visitor.

Metrics 121

Metrics Acquisition Conversion Revenue 121

Cracking the Code

DECEMBER 1, 2009

► 2012. (1). The recession created opportunities! Online Gaming. (1). Portfolio. (3). sales and marketing. (10). Small and medium businesses. (2). software. (10). Venture Capital. (3). Blog Archive. ► 01/15 - 01/22. (1). BlablaCar - Travel Revolution. ► 2011. (2). ► 07/31 - 08/07. (1). ► 02/20 - 02/27. (1).

Software Review 48

Software Review Technical Review Cloud Europe 48

Duct Tape Marketing

DECEMBER 12, 2018

So if we have enough revenue, then maybe we don’t need to keep growing and growing and growing, we can start to optimize for that revenue instead. What does that mean for my existing customers? If it’s a tech company or a SAS product, then retaining the customer just means that they don’t cancel and turn out.

Sales Cycle 64

Sales Cycle Email Web Canada 64

ConversionXL

JUNE 16, 2016

While Twitter’s growth is currently disappointing investors , it grew rapidly from 2010 to 2012. Ask the engineers, ask customer support… get ideas from every corner of the company. Retention: Optimizing for the second, third, fourth conversion. Revenue: Optimizing for actual money. Twitter moved from 0.5

Framework 48

Framework Programming Metrics Engineer 48

Hearpreneur

MARCH 28, 2018

Through hard work, commitment to customers and development of innovative products and services, Dennis, Cele and Barb built the business into one of the leading transmission, auto repair and accessory franchises in the country. Operate with comparable overhead expense as a single location but with multiple revenue streams.

Cofounder 49

Cofounder Illinois United States Retention 49

maplebutter.com

JANUARY 8, 2013

Written By Dan Martell on February 2nd, 2012 | Category: Hiring LeanStartup Marketing Metrics Startup Life | 6 Comments. Product/Metrics (70%/30% time) * Get your product activation (sign-up + meaningful action) to 60% * then, Get your product retention to 20% weekly. Talk to your customers. Why do I do it? do something else.

Technical Review 44

Technical Review Startup Cofounder Software Review 44

Hearpreneur

JANUARY 7, 2017

I’ve built a loyal customer base and by selling directly through image consultants, stylists, at shows and on my website I am able to give my clients top quality at almost wholesale affordable prices. (I I have encountered numerous companies with bad customer service, or bad financial management, or unprofessional stuff, you name it.

Entrepreneur 91

Entrepreneur LLC Cofounder Green 91