Duct Tape Marketing

JANUARY 9, 2014

2013 was an exciting year for small business Internet marketing. We are on the front line of small biz SEO – we have dozens of SEO clients and have seen first-hand how client companies with both active blogs and social media networks handily outperformed their competitors in 2013. Social Networking.

SEO 76

SEO Small Business Kansas City Offshore 76

Up and Running

FEBRUARY 26, 2015

Social media has become one of the most important outreach and marketing channels available to brands, which in turn means that it’s important to have a social media strategy as a core part of your overall marketing plan. In this article, I’ve spotlighted some of my favorite social marketing leaders.

Social Media 60

Social Media Media Marketing Channel 60

YoungUpstarts

APRIL 23, 2018

He has advocated cryptocurrency since 2013. Not only should you research your industry and make sure there is a demand, you need to build an audience to serve. If you build it, they will not come-garner an audience first. He has worked for more than a decade on developing this skill set and applying it to the digital world.

Entrepreneur 196

Entrepreneur Social Media India Startup 196

The Startup Magazine

SEPTEMBER 23, 2021

The creator economy has changed the way we, as a society, experience social networks. Audiences constantly consume information through the different content channels daily. Based in Jerusalem, Lightricks was established back in 2013 by five Ph.D. Startup Journey.

Private Equity 142

Private Equity Developer Venture Capital Merger 142

Startup Professionals Musings

APRIL 6, 2014

In a recent study by networking giant Cisco , the world’s yearly mobile data traffic grew 81% in 2013 and will reach 1.3 Virtual living: the rise and growing dominance of social media. Online entertainment: millions of channels, billions of actors. The audience is now the actors. zettabytes by the year 2016.

Startup 247

Startup Social Media Analytics Cloud 247

The Next Web

APRIL 3, 2014

Transforming your passionate customers into your company’s marketing team might sound crazy, but just might work — especially when those customers happen to be students with a captive campus audience. With social media marketing taking off, it only makes sense to get your best customers chatting in-person and over social channels.

Programming 141

Programming Social Media Cofounder Channel 141

Occam's Razor

JANUARY 2, 2013

Multi-channel attribution was the flavor of the month for every month in 2012. It will be the same in 2013. Conversions > Multi-Channel Funnels > Assisted Conversions. If email assists, can we understand its order in the conversion process and which channel it most assists? MCF Assisted Conversions Report.

Analytics 159

Analytics Search Campaign eCommerce 159

Startup Professionals Musings

MARCH 17, 2016

a leading researcher on consumer behavior and the impact of digital, reports that decision makers, social media users, and younger demographics are more and more comfortable sharing data in order to close the gap between thought and action. Norton, Ph.D., No-comfort consumers – 17 percent.

Social Media 120

Social Media Internet Channel Security 120

Duct Tape Marketing

AUGUST 18, 2016

When Automation Goes Wrong: A Better Approach to Social Media written by Guest Post read more at Duct Tape Marketing. Given the sheer scale of social media and the number of social channels (there are over 90 social networks ) – and the volume of people using them (Facebook has over 1.59

Social Media 28

Social Media Media Curation Campaign 28

The Next Web

DECEMBER 31, 2013

Part of my job as a digital and social media strategist is following expert predictions, in order to better help my clients at Firebrand Group innovate. The end of 2013 saw even more lists of predictions than I’ve ever seen previously – some of which were silly or just plain obvious. Social media is the secret to success.

Media 154

Media Social Media Cofounder Caching 154

YoungUpstarts

SEPTEMBER 10, 2015

They help you reach out to prospects and customers with a personalized message that resonates with the target audience. Events are a great marketing channel that many successful businesses currently use to create one-on-one relationships. Event marketing fuels social media activity.

Marketing 100

Marketing Social Media Philadelphia Hosting 100

The Next Web

DECEMBER 18, 2013

Brands partnering with celebrities, influencers and advocates to reach a larger and more relevant audience is not a new approach to marketing. However, where audiences are active today is continually changing forcing marketers to adapt their approach to partnering with advocates especially when it comes to connecting with teenagers online.

Partner 140

Partner Social Media Channel Audience 140

ConversionXL

FEBRUARY 26, 2014

Your existing keyword set will benefit from tighter audience focusing. Your future keywords will be better informed by your knowledge of the business and the audience. Terms & Concepts We’ll Cover In This Include: Day-parting – a term borrowed from radio and television that refers to establishing a schedule to target your audience.

PPC 111

PPC Widget Campaign Technical Review 111

Up and Running

JULY 21, 2014

At the close of 2013, Amazon reported holiday season sales were at an all-time high with more than 36.8 And, according to Internet Retailer Magazine , in the fourth quarter of 2013, online shoppers spent $69.2 Contrary to what the media repeatedly tells you (‘online is the only way forward’), a 2013 study by A.T.

Channel 106

Channel Mobile Oregon eCommerce 106

Duct Tape Marketing

APRIL 25, 2014

Once you’ve communicated with your audience, you’ll need to have a web presence that helps portray why your product or service is so great – because that’s the next stop for the majority of your potential customers. If you’re not sure where to start, there’s a great guide to WordPress for small businesses on Social Media today.

Social Media 76

Social Media Marketing SEO New Zealand 76

Hearpreneur

DECEMBER 11, 2017

Ronnie’s audience was looking for tips on products that would help them achieve their lifestyle goals, and that’s when we realized there was a huge opportunity for Ronnie to make money sharing the products she believed in with her engaged audience. Think; custom stock photography. Influencers do not post the content.

Software 49

Software Marketing Entrepreneur North America 49

Duct Tape Marketing

JUNE 5, 2014

For starters, marketing automation refers to technology that allows marketing departments and organizations to more effectively market on multiple online channels (such as email, social media, websites, etc.) The Lenskold and Pedowitz Groups, 2013 Lead Generation Marketing Effectiveness Study, Nov 2013).

Marketing 74

Marketing Lead Generation Revenue Email 74

Duct Tape Marketing

FEBRUARY 24, 2022

Key Takeaway: Building credibility as an expert in your field is an essential component to reaching new audiences and attracting new customers and clients. 12:34] What makes a book a significant tool or significant channel over and above something like just doing video on LinkedIn? [13:48] At the end of the day, it is your audience.

Differentiation 97

Differentiation Audio Programming Non-Compete 97

Occam's Razor

FEBRUARY 3, 2014

According to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network as of mid-2013. As of March 2013, one billion, (B!), One more thing to ponder… One hundred hours of video is uploaded into YouTube every single minute, as of May 2013. It is a social network (like Facebook). How cool is that!

Analytics 149

Analytics Marketing Audience Channel 149

Occam's Razor

DECEMBER 9, 2013

Owning audiences, instead of just renting them. One that reflects the customer expectations of 2013. Or Ford (it is amazing that in 2013, for such an expensive product, it looks so… 2005). Step four is focusing on expanding your reach to new relevant audiences. Earning time, instead of just buying it on TV.

Analytics 165

Analytics Marketing Channel Metrics 165

Hearpreneur

JANUARY 7, 2017

This led me to realize there were two huge gaping holes in the industry, not just in terms of the way the industry served its customers – although undoubtedly this was a problem – but more importantly, inefficiencies and wastage that were always going to stop the private jet industry being accepted by a wider audience.

Entrepreneur 91

Entrepreneur LLC Cofounder Green 91

crowdSPRING Blog

JULY 23, 2013

The claim that social media will drive more customers to your business than search, email or other traditional and online marketing channels has once again been exposed as a myth. A recent study by Custora found that email marketing and search deliver more profitable customers than social media. Or has it?

Social Media 120

Social Media Media Marketing Social Network 120

Duct Tape Marketing

NOVEMBER 30, 2017

How to Use Social Media in 2018 written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with John Jantsch About Social Media. I thought I’d drop in and give you my take on where we are with social media. Social media is just another channel, it is another part of marketing.

Social Media 70

Social Media Media Curation Lead Generation 70

Duct Tape Marketing

JUNE 6, 2018

How to Use Social Media for Your Marketing Efforts in 2018 written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with John Jantsch About Social Media. I thought I’d drop in and give you my take on where we are with social media. Why businesses use social media.

Social Media 76

Social Media Media Marketing Curation 76

Occam's Razor

OCTOBER 14, 2014

Here's the complete year 2013… While the numbers for individual month are different, you can see that October spiked and then things came down to below Sept performance by December. In my case I'm looking at Social Media (boss LOVES social!), There, some primitive benchmarking information you can use.

Analytics 133

Analytics Vertical Metrics Web 133

YoungUpstarts

JANUARY 12, 2016

Social media recommendations induced an average of 26 percent of purchases in 2014, according to a study by Mckinsey and Company. That’s up from 10 percent in 2013. Consumers are beginning to trust social media more and more for their buying decisions. Social referrals. Social Media accessibility.

Social Network 100

Social Network Networking Social Media Technical Review 100

Up and Running

OCTOBER 2, 2015

What I tend to hear it in is in terms of apps or social media, and all it really means when somebody says they’re on the cutting edge is that they’re willing to spend eight hours testing out the Yo App, which just sends people a message saying, “Yo.” Joe, welcome. ” I would say, “Good luck with that.

Viral 60

Viral Audience Advertising Social Media 60

Brandanew

JULY 2, 2015

Everyone can market on social media – well, according to them! It may or may not click with your audience. Here are 5 successful social media campaigns that have worked and are still ruling the evergreen marketing inspiration list: Evergreen Marketing Inspiration: 5 Successful Social Media Campaigns.

Social Media 100

Social Media Campaign Media Marketing 100

ConversionXL

JULY 21, 2020

Customer-focused content marketing can help you stand out from the din of competitor marketing and connect with audiences. Use research to speak to what your audience cares about. Instead of committing to posting on your social media channels three times a day, start with a few times a week. Where do you start?

Customer 92

Customer Audience Campaign Social Media 92

Occam's Razor

SEPTEMBER 21, 2015

The Directors, the Marketers, the Optimization employees and our resident social media gurus. First, when you present it (people can read faster than you can talk, you are going to read these slides word for word driving the audience to wish for a painless immediate death). Retain the respect of your audience.

Stock 60

Stock Conversion Matching Audience 60

Hearpreneur

OCTOBER 6, 2019

After thinking about how much I enjoyed helping her business grow and learning all I could about business structure, marketing, SEO and social media to name a few, I decided to take these new skills and help other small business owners. My mother in law died in 2013 without any life insurance. 7- Save on expenses.

Entrepreneur 61

Entrepreneur Ireland LLC Kansas 61

ConversionXL

FEBRUARY 9, 2016

Social media drives communication…to drive sales. May 2013 – Gagan Biyani, who is currently the CEO of Sprig , writes Explained: The actual difference between growth hacking and marketing , which essentially equates growth hackers and marketers with limited time / resources. Ads drive awareness…to drive sales.

Retention 48

Retention Metrics Acquisition Conversion 48

YoungUpstarts

AUGUST 26, 2015

Implementing a central inventory management system that tracks cross-channel sales data is what retailers will rely on most to make smarter decisions this holiday season. By looking at historical sales reports, such as top-selling products or bestselling items by channel, retailers can better prepare their operations and warehousing.

Cofounder 100

Cofounder United States Channel Stock 100

Up and Running

MAY 25, 2016

Be sure to consider your target audience, and to segment appropriately. Build a strong social presence. It almost goes without saying, but if you want to raise money, you need an online presence and a social media presence in particular. See Also: A Nonprofit’s Ultimate Guide to Social Media Marketing.

Revenue 86

Revenue Oregon Campaign Social Media 86

Designmantic Blog

MARCH 6, 2018

She is also the author of Social Media Mastery: A Comprehensive Guide to Strategic Growth and is the founder of “The Authority Matrix”, which is a powerful tool used by Fortune500 executives that utilizes employee advocacy and influence. She was ranked 5th on Forbes’ Top 10 Social Media Power Influencer list.

Entrepreneur 76

Entrepreneur Social Media B2B Cofounder 76

Occam's Razor

DECEMBER 3, 2012

It is not just what you do to attract traffic (what most people think of as marketing and advertising), but also what types of experiences you create (something people rarely think is marketing) and how good you are at delivering for where you should be in 2013 rather than 2009 (only the rarest of marketers think with this lens on).

Framework 147

Framework Marketing Search Mobile 147

YoungUpstarts

MAY 11, 2015

Small businesses rarely have the time or resources to invest in outsourced customer service support, and some are finding it more efficient to serve customers via social media platforms: one LinkedIn study from 2014 revealed that 81 percent of North American SMEs use social media [5].

Social Media 100

Social Media Media Asia San Francisco 100