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Episode 39: Cash Flow and Niche Focusing with David Knowles and Kacee Johnson

Mike Michalowicz

He possesses 20 years of experience in branding and marketing with expertise across B2B and B2C industries, including retail, food and beverages, and financial services. Look at what services are in demand and pick a specific target audience. If you choose this route, look into how many of your competitors are servicing these demands.

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Brand Marketing vs. Product Marketing: What’s the Difference and Which Should You Invest In?

ConversionXL

It partners with sales to close more revenue, informs product teams to deliver better products, and in some cases, co-owns demand generation activities with marketing teams. Post-launch, product marketers focus on improving sales enablement and work to drive demand and adoption of the product. But success didn’t happen overnight.

Marketing 110
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Coping With Late Payment – Managing Asia’s Slow Payers

YoungUpstarts

A total of 30 per cent of business-to-business (B2B) invoices issued to foreign companies were paid late and 6.5 Credit insurance plays a critical role in ensuring successful international B2B trade, as it covers the risk of financial loss that can occur when trade credit is offered and a bad debt occurs. Set credit limits.

Singapore 191
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Founder Interview – Ola Sars of Music-Tech Leader, Soundtrack Your Brand

The Startup Magazine

Soundtrack Your Brand , founded in 2013 as a joint effort with Spotify, offers businesses world-class tech to provide a valuable all-in-one solution for streaming music in commercial settings, importantly that is properly licensed and ensures correct royalty flow to artists. Ola Sars, Founder and CEO of Soundtrack Your Brand.

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Content Marketing for Brand Engagement and Demand Generation

Duct Tape Marketing

Content Marketing for Brand Engagement and Demand Generation written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Thursday is guest post day here at Duct Tape Marketing and today’s guest is David Capece – Enjoy! 2) Demand generation. Improve brand perception. Become a thought leader.

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10 Surprising Content Marketing Statistics You Must Know! (Even About That Whitepaper Of Yours)

Brandanew

B2B marketers are employing 12-14 formats of content on an average. A recent study states that 86% buyers expressed interest in accessing interactive/ visual content on demand. The top 3 most requested content formats by B2B buyers include: whitepapers (78%), case studies (73%) and webinars (67%). source ) ( tweet it ).

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Money Out of Nowhere: How Internet Marketplaces Unlock Economic Wealth

abovethecrowd.com

In 1999, Jack Ma created Alibaba , a Chinese-based B2B marketplace for connecting small and medium enterprise with potential export opportunities. VIPKid , which was founded in 2013 by Cindy Mi , is a truly amazing story. Instawork (*) is an on-demand staffing app for gig workers (professionals) and hospitality businesses (partners).