Duct Tape Marketing

MARCH 28, 2016

A 2013 study by Dimensional Research concluded that 90% of customers are influenced by online reviews – that is pretty much all of us. You don’t have any Testimonials or Reviews. The power of a testimonial is found in its objectivity. This means that someone outside of the brand is doing the talking, so the credibility is MUCH higher.

Kansas City 28

Kansas City Kansas SEO Software Review 28

crowdSPRING Blog

JANUARY 30, 2013

MarketingProfs and the Content Marketing Institute recently released a report on 2013 Content Marketing Benchmarks, Budgets, and Trends for North America. I expected to see thought leadership and lead generation to rank a bit higher. What can you share from your own content marketing strategies and tactics?

North America 100

North America B2B America Marketing 100

The Next Web

NOVEMBER 4, 2013

With 8,000 companies signed up in the first 24 hours of the August 2013 launch, Butterfield knew he’d hit on a simple and convincing message. Inbound marketing company HubSpot’s CMO Mike Volpe says his team’s been using content as a lead generator since the organization’s inception. For us, that headline was, ‘Be Less Busy.’”.

Product 132

Product Cofounder PR Lead Generation 132

Version One Ventures

AUGUST 15, 2016

As you’d imagine, these conversations continuously inform our thesis on healthcare… yet, since investing in Figure 1 in August 2013, we haven’t pulled the trigger on a second investment in this space. Aren’t there network effects in healthcare that we get excited about? Zocdoc); provide house calls (i.e.

Aggregator 60

Aggregator Artificial Inteligence Curation Networking 60

YoungUpstarts

JANUARY 31, 2012

He is the author of four books: Inspired People Produce Results – Leading Generation Me (2013), Getting Back Up When Life Knocks You Down (2011) , Be Last – Descending to Greatness (2008) , One Step Closer – To A Life Worth Living (2004). Since 1995 he has spoken to over 500,000 people at live events around the world.

Georgia 157

Georgia Leadership Employee Restful 157

Duct Tape Marketing

APRIL 25, 2014

If it’s relevant to your business, you can even add an online shop – after all, in 2013, 70 percent of consumers preferred to do their retail shopping online. Lead Generation Marketing Strategy Search Engines Social Media Lucy Godwin'

Social Media 76

Social Media Marketing SEO New Zealand 76

Cracking the Code

JANUARY 14, 2014

The resulting CAC ratio becomes: CAC ratio = [Net New CMRR (Q4 13) x GM (%)] x 12/ S&M quarterly costs (Q4 13) CAC and Renewal ratio separating New Sales and Renewals The ratio can now compare accurately the new recurring business generated in Q4 2013 with the relevant sales and marketing costs incurred.

Cost 97

Cost Acquisition Customer .Net 97

ConversionXL

FEBRUARY 26, 2014

A tax services center could focus on “ prepare 2013 taxes” now, but in September might focus on 3 rd quarter filing services for freelancers. Seasonality – Most businesses have a seasonality factor that influences top converting terms. Let’s take a look at a few examples –.

PPC 111

PPC Widget Campaign Technical Review 111

Duct Tape Marketing

SEPTEMBER 10, 2013

During our HubSpot’s annual marketing conference INBOUND 2013, we unveiled Signals , a freemium sales product that gives sales reps the tools they need to make their conversations with prospects and leads more relevant and contextual. In the digital age, customers have more choices than ever on how, when, where, and with whom they buy.

Sales 63

Sales Social Media Marketing Media 63

Duct Tape Marketing

OCTOBER 28, 2015

Instagram Lead Generation – The Ultimate Guide written by Guest Post read more at Duct Tape Marketing. I think it is safe to say that if your business is not leveraging the world fastest growing social media platform for lead generation, then you are leaving money on the table. Who is your Ideal Lead?

Lead Generation 28

Lead Generation Social Media Media Search 28

ConversionXL

JULY 15, 2014

billion respectively) in 2013. According to the 2013 Affstat report , the majority of affiliates report discovering new programs through the merchant’s website. Blog eCommerce Resources Lead Generation SaaS Resources Business development' From £11 (~$19) to £14 (~$24) for every £1 spent. This means 2 things.

Affiliate 111

Affiliate Programming Marketing Software Review 111

ConversionXL

APRIL 24, 2014

Demand Gen’s 2013 lead generation benchmark report found that 53% of marketers are focusing on getting more leads rather improving the quality of the leads they already have. Funnily enough, according to Gleanster , between 30-50% of leads are qualified but not yet ready to buy.

Email 126

Email Programming Framework Campaign 126

ConversionXL

SEPTEMBER 11, 2014

Based on Ad Rank calculation changes rolled out in October 2013 , extensions now have the ability to improve (or hurt if you aren’t using extensions) Ad Rank used to calculate who gets top billing in an ad auction. Blog Lead Generation Adwords Ppc' Keeping your ad groups focused may give you an edge here too!

PPC 114

PPC Matching Technical Review Search 114

ConversionXL

FEBRUARY 7, 2014

Having this data helps on every level from customer on-boarding and client training to content marketing & lead generation. According to their investor’s documents filed on the SEC.gov website in October of 2013 the program is responsible for approx 88% of their sales transactions.

Software 93

Software Churn Rate eCommerce Flash 93

Duct Tape Marketing

NOVEMBER 18, 2015

She also founded VerticalResponse (now a Deluxe company), provider of online marketing services to small business in 2001 and was the CEO until it was acquired in 2013. From basement to boardroom…back to basement, she is now a co-founder, investor and CMO of Dasheroo , business dashboards for every business in the world.

Social Media 28

Social Media Media Social Network Metrics 28

Up and Running

JULY 26, 2013

The blog regularly explores topics such as advertising in the new digital age, online lead generation, and business strategies designed to capitalize on consumer behavior. John Jantsch, author of the popular Duct Tape Marketing System, gives daily no-nonsense advice on branding, marketing, and social media for small businesses.

Social Media 82

Social Media Marketing SEO Advertising 82

Occam's Razor

DECEMBER 9, 2013

One that reflects the customer expectations of 2013. Or Ford (it is amazing that in 2013, for such an expensive product, it looks so… 2005). For B2B companies Macro Outcome Rate is related to lead generation, for B2C it is often the e-commerce Conversion Rate. Look at the colors. Look at the icons. Beat Motrin.

Analytics 165

Analytics Marketing Channel Metrics 165

conversionxl.com

APRIL 29, 2014

Lead Generation. Think about every lead magnet you ever signed up for. Demand Gen’s 2013 lead generation benchmark report found that 53% of marketers are focusing on getting more leads rather improving the quality of the leads they already have. Conversion Optimization Services. Landing Pages.

Email 67

Email Software Review Technical Review Campaign 67

ConversionXL

AUGUST 4, 2015

“Give people what they want, when they want it, in the form they want it in…” said Kevin Spacey in a speech at the Edinburgh Television Festival in 2013 about the recent success of his series, House of Cards. Though he was referring to Netflix and the film industry, he just as easily could have been talking about optimizing websites.

Conversion 48

Conversion Customer Software Review Audience 48

ConversionXL

FEBRUARY 9, 2016

Ryan Holiday , Author of The Obstacle Is The Way : “At the core, marketing is lead generation. May 2013 – Gagan Biyani, who is currently the CEO of Sprig , writes Explained: The actual difference between growth hacking and marketing , which essentially equates growth hackers and marketers with limited time / resources.

Retention 48

Retention Metrics Acquisition Conversion 48

ConversionXL

OCTOBER 31, 2014

In July 2013 , the Advanced Segments tool got a total overhaul. Destination is the obvious choice for lead generation tracking or any type of signup that takes a visitor to a “thank you” or confirmation page. So you’re left with your #1 page for traffic and conversions as a basically meaningless “no s**t” statistic.

Analytics 134

Analytics Software Review eCommerce Conversion 134

Duct Tape Marketing

JUNE 6, 2018

Those are the things that people asked in 2012 and 2013, but those issues haven’t gone away because people still see social media as this disconnected piece of marketing that you have to go figure out and play in. What’s the ROI? How do I make it pay? Can I sell? What’s the ROI? How do I make it pay? Can I sell?

Social Media 76

Social Media Media Marketing Curation 76

Duct Tape Marketing

NOVEMBER 30, 2017

Those are the things that people asked in 2012 and 2013, but those issues haven’t gone away because people still see social media as this disconnected piece of marketing that you have to go figure out and play in. What’s the ROI? How do I make it pay? Can I sell? What’s the ROI? How do I make it pay? Can I sell?

Social Media 70

Social Media Media Curation Lead Generation 70

crowdSPRING Blog

APRIL 6, 2015

The answer to this question is your conversion rate, whether you are tracking foot traffic or leads generated via a mailing list, or traffic to your website generated by online ads. Small Business and Startups: End-of-Year Mishegoss, 2013! How many new customers walk into your store on an average day?

Metrics 48

Metrics CPA Lean Marketing 48

Duct Tape Marketing

AUGUST 29, 2013

Indeed, 70% of brands and 77% of agencies used content marketing for advertising purposes in the past year ( April 2013 survey by MailOnline ). They use content marketing throughout the process, starting with lead generation, moving to lead nurturing, and then creating content touch points to generate demand.

Demand 65

Demand Tampa Marketing B2B 65

Designmantic Blog

MARCH 6, 2018

Lilach Bullock is well-known in the fields of online lead generation and social media. Her social media contributions have allowed her to be mentioned in several publications such as Forbes, where she was one of the Top 20 Women Social Media Influencers in 2013. Lilach Bullock. Website: lilachbullock.com. Website: kimgarst.com.

Entrepreneur 76

Entrepreneur Social Media B2B Cofounder 76

Hearpreneur

SEPTEMBER 11, 2015

Each year I have grown my business and last year I increased my sales by almost 30% from 2013. I am a Realtor that has been in the industry for 12 years in Phoenix-Scottsdale area. My best business quote I actually learned from my father that was also an entrepreneur and implement it on a daily basis.

Entrepreneur 48

Entrepreneur RSS Social Media Media 48

Brandanew

MAY 14, 2015

That said, for B2B companies the proxy/leading indicator is often lead generation compared to B2C companies’ DTC/retail sales. Upselling is accomplished through having people understand your value in higher-value/additional products and services, and content marketing is an ideal way to communicate that.

Social Media 100

Social Media Marketing Technical Review Distribution 100

Version One Ventures

JUNE 17, 2014

That was December 2013, and digital health funding for the year exceeded $19B with 195 venture deals (where over $2M was raised). Patients are able to receive opinions free-of-charge and doctors are happy to share their knowledge for both altruistic and lead generation purposes.

Demand 157

Demand Artificial Inteligence Venture Capital Lead Generation 157

Occam's Razor

APRIL 29, 2013

A benchmark for you: In 2013 if 30% of your time, Ms./Mr. In the latter group I discovered that there were two common themes. Some absolutely did not use data to do their digital jobs. This group should be fired immediately, so I'm not going to talk about them. [A

Metrics 166

Metrics Marketing Search SEO 166