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Microsoft’s Purchase Of Minecraft Maker Mojang Shows Comitment To Building Cross-Platform Appeal

YoungUpstarts

Since July 2014 Nadella has evangelized a device-and-platform-agnostic strategy for Microsoft. On the surface, an immediate opportunity created by the acquisition appears to be a greatly expanded customer base to which Microsoft can market Windows software, devices and services. Microsoft’s $2.5

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The Biggest Business Fails of 2014 and How to Avoid Them

Up and Running

We’ve gathered up some of the worst fails of 2014 and included some helpful tips on how to avoid them yourself. The audience was in disbelief when Microsoft CEO publicly announced to a room full of people at an industry women’s event that women should “trust in karma” to get raises, while in the U.S.

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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

Growth hacking is a practice that aims to acquire as many customers as possible while spending as little money as possible. Where campaigns to build brand awareness and generate top-of-funnel sales drive traditional marketing, data across the entire customer lifecycle drives growth hacking in marketing. What is growth hacking?

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Should Early Stage Startups Move to Austin because of Customers?

Austin Startup

This 4-part story, however, explores the Austin ecosystem based on the 4Cs framework —  culture , capital , customers, and competencies. Should Early Stage Startups Move to Austin because of Customers? Silicon Valley is known for early adopters among both consumer and enterprise customers.

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3 Quick Content Tips to Boost 2014 Sales

Rembrandt Communications

Want to start 2014 with some great content for your customers? It’s the start of a New Year, and that means potential customers are looking for new content and information to help them reach new goals. By offering valuable information your target, audience members can actually use, you’ll […].

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Twitter Link Roundup #208 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

Four Important Small Business Insights: Marketing in 2014 – crowdspring.co/1d0lOBF. Empower Your Small Business: 2014 marketing insights, biz plans, resolutions, content marketing – crowdspring.co/1fyj2Z1. Should a Company Create a Separate Customer Service Twitter Handle? by Becky McCray – crowdspring.co/1cXKpqQ.

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Product Launches: 5 Unexpected Lessons from the Real World

ConversionXL

“The idea is that when you work backwards and start with the press release, it’s easier to put yourself in the customer’s shoes.”. Internal press releases are centered around the customer problem, how current solutions (internal or external) fail, and how the new product will blow away existing solutions. Image source ).

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