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Product Launches: 5 Unexpected Lessons from the Real World

ConversionXL

For product launches, long-term success relies on cornerstones of marketing research and execution, like a strong value proposition and full-funnel campaign. The key to product launches is to create a resilient campaign—one that can survive the nonlinear journey. Define the customer experience. That rarely happens.

Product 110
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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. Growth hacking is a practice that aims to acquire as many customers as possible while spending as little money as possible. Growth hacking isn’t about deploying sleazy tricks.

Retention 113
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LinkedIn Video Ads: Relevance, Specs, and Use Cases

ConversionXL

On Facebook, an ideal customer may log on to see photos of a new nephew, not to check out a 30-second demo of your SaaS product. But LinkedIn owns the lucrative B2B audience. For YouTube pre-roll ads, Google recommends segmenting video ad campaigns into three phases: Tease. Great video ads are concise—and flexible.

Video 129
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19 Psychological Tactics for Successful Crowdfunding Campaigns

ConversionXL

I scoured the academic research on crowdfunding, philanthropy, and helping behavior to understand when and why people donate money (and how you can use those principles in a crowdfunding campaign). Before launching your campaign, build your community reputation. You might think so…but that’s not the case. This strategy is my favorite.

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Should Startups Use a Controversial Marketing Campaign?

The Startup Magazine

Creating a controversial marketing campaign may initially seem like a cool idea if implemented well. But there is always a chance that your well-intended, feather-fluffing campaign may backfire. Consider some of the possible highs and risky downfalls of implementing a controversial marketing campaign.

Campaign 117
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Twitter Link Roundup #208 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

Four Important Small Business Insights: Marketing in 2014 – crowdspring.co/1d0lOBF. Empower Your Small Business: 2014 marketing insights, biz plans, resolutions, content marketing – crowdspring.co/1fyj2Z1. Should a Company Create a Separate Customer Service Twitter Handle? by Becky McCray – crowdspring.co/1cXKpqQ.

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How to create a sustainable social media strategy for your startup

The Next Web

Identify the audience. On social media, you can pinpoint an audience in real-time. Locate your core customers, and prioritize your efforts to reach them where they are. Initially, your staff (even if that’s just you and a co-founder) will be your greatest asset in locating and connecting with your audience.