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10 Rules for Winning (and Making More Money) in 2014

ConversionXL

2014 is almost here. Here are my 10 rules for #winning in 2014. Among other things they conducted 240 A/B tests that resulted in a 49% increase in donation conversion (that was more than $80 million extra cash). This is nothing compared to 2014 and beyond. Please stop being stupid in 2014. Barack Obama. Jeremy Lin.

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Small Business Marketing 2014: Smart Web Design Best Practices and Tips

crowdSPRING Blog

Here are our top 10 tips to help you create an awesome website design in 2014: 1. Other 2014 design trends include blurred backgrounds, simple animations, more scrolling, and bigger fonts. For even more about 2014 design trends, I recommend you read 18 pivotal web design trends for 2014. Your website reflects your brand.

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9 Startups That Made Life Better In 2014

ReadWriteStart

One thing common to 2014’s most intriguing upstarts is how they didn’t just serve themselves: They empowered others to innovate, too. Here are 2014’s most influential small companies. It also allows team members to search through conversations by keyword or topic. See also: What Is Docker And Why Does It Matter?

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19 Psychological Tactics for Successful Crowdfunding Campaigns

ConversionXL

With standard conversions, people receive value immediately. I scoured the academic research on crowdfunding, philanthropy, and helping behavior to understand when and why people donate money (and how you can use those principles in a crowdfunding campaign). Before launching your campaign, build your community reputation.

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How to Optimize Videos for Conversions

ConversionXL

But does video help increase conversions? Similarly, Vidyard found that 70% of marketers claim video produces more conversions than any other content. Research conducted in 2014 found that 73% of American B2C marketers think video is an effective content marketing tactic. How do you measure conversations? Engagement?

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Should Startups Use a Controversial Marketing Campaign?

The Startup Magazine

Creating a controversial marketing campaign may initially seem like a cool idea if implemented well. But there is always a chance that your well-intended, feather-fluffing campaign may backfire. Consider some of the possible highs and risky downfalls of implementing a controversial marketing campaign.

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How to Create a Demand Funnel (for 44X Revenue)

ConversionXL

This is the model my customers referenced when I was selling them demand-gen software in 2014. That difference cascades down the funnel, allowing you to track the ROI of your lead sources between inbound and outbound campaigns—all the way through to revenue. claim a lead conversion rate (to opportunities) of over 75%.

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