Occam's Razor

SEPTEMBER 15, 2014

Here's a graph that shows how US adults consume media, it shows time in hours. They will need two different implementations, it is quite likely that you will end up with two sets of metrics (more people focused for mobile apps, more visit focused for sites). Media-Mix Modeling/Experimentation. Tag your mobile website.

Analytics 141

Analytics Metrics Mobile DC 141

Austin Startup

FEBRUARY 1, 2018

Product managers have the exciting responsibility of establishing the goals, roadmap and tracking metrics of their product (among many other duties), and also the less-glamorous but equally-important task of taking care of all the blocking and tackling required?—?from customers, other employees, books, blogs, social media, news?—?and

Management 85

Management Product Technical Review Software Review 85

View from Seed

AUGUST 30, 2016

Acquisitions are happening more and more, while companies like PillPack, Actifio, CarGurus, OnShape, Acquia, Applause, and others continue to march forward. “Users” is interesting, but the engagement metrics and value of users is where real success comes into play. But how are networks truly measured?

Social Media 185

Social Media B2B North America Media 185

Occam's Razor

JANUARY 31, 2017

There is only one simple message above, and just two metrics that matter. My decision was that the most impactful one was the recommendation around the media plan for the six month period. Additionally, the higher order bit to solve for was to give that media plan a purpose. It should have just focused on those two.

Audience 60

Audience Analytics Green Metrics 60

Hearpreneur

OCTOBER 29, 2017

I started Ignite Social Media in 2007 after working in a mid-sized regional ad agency. I didn’t feel we were differentiated enough and, at the same time, I was hearing all this buzz about social media. So in 2015, we launched Carusele to apply digital media targeting to influencer marketing.

Entrepreneur 71

Entrepreneur Social Media Liquidity Event Private Equity 71

Occam's Razor

MARCH 25, 2014

In a world of infinite choice, the ability to pick critical few metrics to focus on is, well…, critical. In this post I want to share that one-page list of the best metrics for digital content, marketing and business success with you. Best Digital Metrics: Own Existences/Strategies. It would not surprise me.

Metrics 155

Metrics Marketing Analytics Channel 155

K9 Ventures

OCTOBER 10, 2017

One of the people I respect the most in the VC/PE media ecosystem is Dan Primack. A follow-up post, titled The Seeds Have Changed: An Epilogue , on June 5, 2015, explained this further: Pre-Seed is the New Seed. If the Micro-VCs are looking for Series A-like metrics, what does a company do when it’s just getting started?

Seed Stage 82

Seed Stage Finance Later Stage Equity 82

Occam's Razor

JULY 22, 2013

My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). Or perhaps you want to sign up for their blog, or follow them on social media or… any of a bunch of other things. Are they a lost cause?

Framework 163

Framework Marketing Metrics Audience 163

Up and Running

JUNE 21, 2017

Back in 2015 when we only had about $2,000-$3,000 worth of marketing budget to spend each month, getting the most out of our buck was fundamental—not only for growth, but for survival. You can further “educate” your Google Analytics metrics by using UTM parameters on your links. UTM (Urchin Tracking Module) Parameters.

Marketing 98

Marketing Analytics Campaign Metrics 98

ConversionXL

MARCH 21, 2017

Social media has risen like a phoenix from these ashes and represents a unique opportunity for smart marketers to reach customers in different ways. As social media use has become ubiquitous, influencers and celebrities have come to prominence on each new social network. A 2015 study found companies make $6.50 Not a bad ROI.

Marketing 78

Marketing B2C Social Media Channel 78

ConversionXL

JUNE 2, 2022

iRidium narrowed their audience into five segments: Best customers; Members of the target account buying community; Thought leaders ; Partners; Media and industry publications. This approach works for both new account acquisition and account expansion. This allowed them to focus on one audience’s specific needs.

Marketing 105

Marketing Campaign Artificial Inteligence Sales Cycle 105

Occam's Razor

FEBRUARY 9, 2015

. + Traffic Trends Key Metrics Analysis. Onsite Behavior Key Metrics Analysis. Site-centric analysis is primarily focused on looking at direct competitors, or adjacent ones, and learning from what is happening with Acquisition, Behavior and Outcomes on their website (desktop and/or mobile). Traffic Trends Key Metrics Analysis.

Metrics 60

Metrics Analytics Non-Compete Search 60

This is going to be BIG.

SEPTEMBER 12, 2022

I imagined a future Wing media arm with a TV channel, a venture capital fund… …and then it all came crashing down. Despite the media narrative, this isn’t what killed The Wing. There’s a metric f**k ton of empty commercial real estate out there—yet landlords continue to try to squeeze existing tenants for every last dime.

Cofounder 121

Cofounder Venture Capital Community PR 121

ConversionXL

JULY 12, 2017

In the pursuit of sustainable and consistent ecommerce growth , we look to many places: content, SEO, Facebook, Instagram, paid acquisition, new channels, growth hacking. Reduced customer acquisition cost. Conversions at gunpoint are a misleading metric, and it’s almost always a short term tactic that will lead to burnout.

eCommerce 100

eCommerce Mobile Conversion Design 100

ConversionXL

JULY 12, 2017

In the pursuit of sustainable and consistent ecommerce growth , we look to many places: content, SEO, Facebook, Instagram, paid acquisition, new channels, growth hacking. Reduced customer acquisition cost. Conversions at gunpoint are a misleading metric, and it’s almost always a short term tactic that will lead to burnout.

eCommerce 95

eCommerce Mobile Conversion Design 95

Duct Tape Marketing

NOVEMBER 27, 2019

It is our go-to SEO tool for doing audits, for tracking position and ranking, for really getting ideas on how to get more organic traffic for our clients, competitive intelligence, backlinks and things like that, all the important SEO tools that you need for paid traffic, social media, PR and of course SEO. And they do that. And it has grown.

Arizona 56

Arizona SEO Curation Portfolio 56