Steve Blank

APRIL 1, 2020

Your revenue plans are no longer valid. What’s your monthly cash burn at your new low revenue level? The CEO should dial through as many of the largest existing customers to get a firsthand understanding of the magnitude of any revenue shortfall. How can you shift focus to customer retention versus acquisition?

South Korea 333

South Korea Salary Business Model China 333

ConversionXL

JANUARY 18, 2022

Studies show that only 5% of B2B customers are ready to buy. HubSpot has built its brand to over 100,000 customers and $1 billion in annual recurring revenue in 2020. Customer acquisition cost. To grow a brand, you have to be familiar to the other 95%. When they’re in the market, they’ll remember you.

Equity 94

Equity Marketing Social Media Software Review 94

Transformify

DECEMBER 22, 2019

It gets even worse if the first version of their product is not good enough to generate revenues. Instead, their focus is on acquiring more and more users no matter the cost per acquisition. Ironically, it’s the tool that can boost revenues and buy time till the next funding round. Know your userbase. About the author.

Affiliate 91

Affiliate Revenue Churn Rate Programming 91

ConversionXL

JUNE 2, 2022

Account-based marketing (ABM) accounted for 79% of all sales opportunities in 2020. If leads-based B2B marketing is fishing with a net, ABM is using a harpoon. In 2020, smart home and building automation platform iRidium mobile wanted to land bigger clients and announce new products. Keep doing what works.

Marketing 105

Marketing Campaign Artificial Inteligence Sales Cycle 105

VC Cafe

AUGUST 3, 2023

While Israeli startups successes are well known in the B2B space (cybersecurity, enterprise tech, devops…), B2C startups are unsung heroes… The landscape of B2C tech in Israel is blossoming, despite several challenges. Crossed the $200M in revenue and reached over 400 million unique users.

B2C 148

B2C Generative AI Artificial Inteligence 148

ConversionXL

JUNE 2, 2022

How LiveRamp drove over $50M in annual revenue from 15 target accounts. Account-based marketing is an extremely targeted approach (one-to-one rather than one-to-many), so it usually has a much higher customer acquisition cost (CAC). How GumGum uses personalized content to close enterprise B2B companies.

Marketing 100

Marketing Campaign Email Sales 100

ConversionXL

JULY 6, 2021

for B2B specifically. 72% of the Fortune 1000 are B2B companies. If you get your LinkedIn ad strategy right, you’ll be exposed to a top-tier B2B focused audience. Still, a LinkedIn ad strategy can pay back dividends if your products or services produce a high monthly recurring revenue or you sell high-ticket items.

Campaign 129

Campaign Audience Advertising Conversion 129

ConversionXL

NOVEMBER 16, 2021

Foster your personal brand, and you’ll build perceived value, trustworthiness, credibility, and reliability—ingredients that contribute to audience building and revenue. LinkedIn is the top network for B2B content marketers—96% use the platform. This is closely followed by Twitter (82% of B2B marketers use it). .

Framework 131

Framework Social Media B2B Audience 131

abovethecrowd.com

JUNE 2, 2021

After all, in the year 2020, investors that had access to VC-backed IPOs, earned $206 million in average one-day gains for each of 165 separate offerings, for a total of $34B in one-day wealth transfers (including over-allotments). Last year, 2020, the AVERAGE IPO was underpriced by 47.9%! The others are all B2B companies.

IPO 82

IPO Customer Matching Silicon Valley 82