ConversionXL

SEPTEMBER 13, 2018

Google Analytics is the standard for measuring acquisition—identifying the sources of traffic to your website or app. You’ll be able to see which acquisition channels are best for long-term retention or lifetime value, not simply those that drive initial conversions. Acquisition. Anything else is merely a list of data points.

Analytics 119

Analytics Technical Review Acquisition Retention 119

YoungUpstarts

OCTOBER 4, 2015

Nor to achieve the greatest “virality” in our digital campaigns. The goal here is to provide integrated and seamless customer-support across all touch-points, from reach, acquisition, conversion, to after-sales customer service, customer loyalty to customer advocacy. #5 5 Integrate with social advertising and technologies.

Technical Review 100

Technical Review Software Review Customer Social Media 100

Up and Running

JANUARY 14, 2022

Of those competitors, a few of them have marketing and sales budgets equal to millions of dollars which are used on paid advertising, media mentions, influencers, and more. Because of this, we couldn’t compete directly with them on the paid acquisition front using the resources available to us at the time. This is why we turned to SEO.

SEO 104

SEO Software Review Search Acquisition 104

View from Seed

MARCH 22, 2016

Reporters aren’t here to advertise for you. Your crowdfunding campaign. Your crowdfunding campaign hit it out of the park. Offer reporters an exclusive on the successful, viral campaign that got you there, or a behind-the-scenes look at what your product does and how you’ll deliver on this huge campaign’s promises.

Seed Stage 120

Seed Stage San Francisco Startup CTO Hire 120

Occam's Razor

MAY 2, 2017

#tearsofpain One way of removing silos and focusing on the entire business is to leverage Acquisition, Behavior and Outcome metrics. A small change I’ll make in this post is that when I recommend the metrics, I’ll follow the Outcomes | Behavior | Acquisition structure throughout this post. Hence that’s the macro-outcome.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

YoungUpstarts

JULY 4, 2019

In today’s digital world, negative feedback can quickly go viral, leading to potential disaster for even the biggest brands. Today’s brands need to attract new customers using their reputations, rather than via traditional advertising methods such as television, radio, and billboards. of consumers.

Reputation 168

Reputation Management Australia Boston 168

ConversionXL

DECEMBER 11, 2018

Plenty of us have witnessed a marketing campaign gone wrong. In stark contrast to Pepsi, Nike’s Colin Kaepernick campaign will likely go down as one of the most impactful pieces of marketing in recent history. Recently, I designed a strategic marketing campaign for a company called Help Scout —a helpdesk software tool.

Campaign 134

Campaign Marketing Design Differentiation 134

The Next Web

AUGUST 19, 2013

Customer Acquisition Cost or CAC is how much money you can spend to get someone to become a customer. This channel is also quite fast because it’s easy to test ­­ just make sure you have someone who has experience dealing with online advertising platforms. Well, then you’ve got to go viral. Well, then you’ve got to go viral.

Belarus 137

Belarus Viral Channel Startup 137

ConversionXL

JANUARY 18, 2022

Rather than competing against the likes of Adobe with paid advertising, Canva puts effort behind social proof , getting featured in tech publications and sharing tweets from active users helping to grow awareness with its target audience. Use this when ideating blog post topics and creative campaigns to create a message that resonates.

Audience 122

Audience Technical Review Social Media Campaign 122

ConversionXL

FEBRUARY 11, 2020

I resort to Twitter advertising only rarely—my organic reach is pretty solid. Viral Content Bee , my own platform, allows users to upload (non-promotional) URLs for others to share on a variety of social media platforms, including Twitter. It also helps you create landing pages to share and advertise.

Conversion 68

Conversion Social Media Search Campaign 68

Duct Tape Marketing

SEPTEMBER 30, 2022

Karrie is Chief Marketing Officer at Typeform, leading brand strategy, advertising, PR, internal communications, and DEI efforts as well as overseeing the internal creative studio. 12:29] Where do you stand on your messaging for client acquisition? [15:49] Marketing Podcast with Karrie Sanderson. So Carrie, welcome to the show.

Marketing 75

Marketing Differentiation B2C PR 75

Startup Lessons Learned

DECEMBER 14, 2009

In a previous post , I covered the three main drivers of growth: Paid, Sticky, and Viral. This attention is valuable to yet another set of people: namely, the traditional businesses (see above) who are using marketing to grow, and are looking to advertise to new prospects. Let’s look at a viral growth company, like Facebook.

Customer 156

Customer San Francisco Viral Lean 156

Up and Running

JULY 26, 2016

Your customer acquisition cost and lifetime value are the two magical numbers you need to calculate for each one of your campaigns. Cost of Acquisition (CAC): The total cost of acquiring a user through a given channel. Most campaigns can be optimized to increase conversion rates and lower costs.

Revenue 60

Revenue Acquisition Channel Campaign 60

VC Cafe

JULY 15, 2021

According to Statista, revenue generated from apps (paid downloads and in-app advertising) will reach $935 billion by 2023, and that doesn’t doesn’t include the many trillions of dollars transacted via apps in the last decade alone (think Amazon, Uber, games, etc). Almost overnight, a huge new industry was created around mobile.

Mobile 190

Mobile Social Media Distribution PR 190

ConversionXL

APRIL 3, 2018

Embed blog videos hosted on facebook so you can track consumption and advertise to them. They used humor – created a Chief Discount Officer’ – CDO – ‘humor to sell a deal’ campaign that included multple emails and direct mail. Create win-back campaigns for churned customers. Example: wechat in China.

Retention 106

Retention Artificial Inteligence Channel Email 106

Hearpreneur

JANUARY 5, 2022

We will create an appealing referral campaign in 2022. This isn't the same as an influencer campaign. Specifically, I plan on putting out one study per quarter that I'll send out to reporters and hopefully get viral coverage on social media. Despite how simple it may seem, it's amazing how good health can increase productivity.

Entrepreneur 114

Entrepreneur Affiliate Green Cloud 114

A Smart Bear: Startups and Marketing for Geeks

APRIL 16, 2013

Which means it costs 20-100x as much on marketing campaigns to achieve the equivalent revenue. This essentially takes paid-advertising and almost all other forms of marketing off the table for driving growth in a freemium business, unless you’re willing to take big losses to get things rolling. Not using the competition.

Marketing 318

Marketing Viral Campaign Business Model 318

Both Sides of the Table

DECEMBER 5, 2010

billion in annual subscription revenues not including advertising or eCommerce). Brands didn’t advertise their web pages they advertised “AOL Keywords.&# You couldn’t pick up a magazine in the 96-99 timeframe without seeing AOL Keywords advertised everywhere. They had mail, IM, groups, answers, etc.

Social Network 318

Social Network Networking Internet Technical Review 318

The Startup Toolkit

OCTOBER 28, 2011

The first is to be able to provide proven funnel costs, from acquisition through creation & sharing. Put this widget on facebook, spend $10k on that display network with this ad, and we guarantee you’ll end up with 500 entries because our acquisition, engagement, creation, and sharing rates are XYZ & Q, respectively.

Guinea 28

Guinea Technical Review Startup Widget 28

Both Sides of the Table

JULY 10, 2011

Some will cite my investment two years ago in social-media advertising company Ad.ly Twitter’s significance stems from the fact that it is a real time, open, asymmetric, social, viral referral network that is often location aware and provides both explicit and implicit interests and preferences. Twitter is inherently viral.

Viral 307

Viral Las Vegas Tunisia Syndicate 307

Occam's Razor

MARCH 25, 2014

In earlier posts on this blog, I've simply defined the journey as Acquisition, Behavior and Outcomes. It's just that there are so many and I set myself the challenge to just focus on two metrics each for acquisition, behavior and outcomes. For mobile Acquisition, our critical few metrics stay the same.

Metrics 155

Metrics Marketing Analytics Channel 155

ConversionXL

FEBRUARY 29, 2016

In 2008, Seth Godin published a list of things that “every good marketer knows” Among that list was: “Anticipated, personal, and relevant advertising always does better than unsolicited junk.” Promotional emails are strategically sent to promote a specific marketing initiative or campaign. Tweet It!].

Email 48

Email Canada Technical Review Software Review 48

Occam's Razor

MAY 19, 2014

The examples cover elements we optimize for in our acquisition ( what are we doing to attract traffic ), behavior ( what happens once they land on our website ) and outcomes ( did we end up making money, were the customers satisfied ) strategies. Raise your hand if you've heard this: "How can we make our video viral?"

Metrics 159

Metrics Analytics SEC Acquisition 159

Entrepreneurs-Journey.com by Yaro Starak

JUNE 19, 2010

It made this site very sticky and it grew organically through viral word-of-mouth as a result of doing that. I began placing advertisements on the website. Would you be interested in advertising on my website?” and I got a handful of advertisers who said yes. I still made money from advertising that went on the website.

Technical Review 76

Technical Review Software Review Prospectus Audience 76

Occam's Razor

APRIL 29, 2013

If it take ten days to make a decision to change bids on our PPC campaigns, let's go with that data cycle. " PS: Bonus : Facebook Advertising / Marketing: Best Metrics, ROI, Business Value. That gives you short term acquisition quality, you can then move to long term quality by focusing on metrics like lifetime value.

Metrics 166

Metrics Marketing Search SEO 166

Occam's Razor

OCTOBER 10, 2011

Once you have your highest level segmented view of the acquisition strategy, above, you can in two seconds segment down to individual channels you participate in. What About Social Media Advertising? If you are engaging in brand advertising on social media channels then the metrics you should solve for should be the first three.

Social Media 165

Social Media Metrics Conversion Media 165

crowdSPRING Blog

JUNE 26, 2011

This can be calculated with a simple mathematical formula: LTV=(APV*n)-CPA , where APV is the average shopping cart value, n is the number of repeat purchases by the customer, and CPA is cost per acquisition. 5 great viral marketing campaigns (and what small businesses can learn from them!).

CPA 69

CPA Analytics Viral Small Business 69

Software By Rob

FEBRUARY 10, 2009

But I found the conversion rate for beach towel related search terms to be fairly low, the competition for the terms on Adwords was fairly high, and with beach towel margins being what they are, the Adwords campaign about broke even, which made it more of a hassle than it was worth.

Design 51

Design Software Review Marketing Software Developers 51

Occam's Razor

JANUARY 21, 2009

For your Search campaigns. Success for campaigns (Search, Social Media, Display, TV and what not) is always measured based on that one visit or what happens when the campaign runs. Facebook, in its quest for world domination, runs a world wide campaign (of whatever sort, really, make one up). Campaign 2: 50k sign ups. "Top

Analytics 75

Analytics Conversion Campaign Metrics 75

www.foliomag.com

JULY 31, 2012

ADVERTISEMENT. ); ); ); Home » emedia and Technology. Curalate allows us to see how the content we pin to our boards is performing, as well as the content people are organically pinning from our sites, and more importantly how viral those actions are, since it’s reported that 80 percent of Pinterest activity comes from repins.”

Social Media 40

Social Media Rhode Island Media South Dakota 40