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Should Startups Focus on Profitability or Not?

Both Sides of the Table

You have to understand whether they’re likely to yield revenue growth in the near term OR whether you have access to cheap enough capital to fund your losses until your investments pay off. They have have raised $2-3 million, built a product that has some amount of market traction and got to annualized revenues of around $1 million.

Startup 418
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FLoC: Google’s Plan to Kill Off Third-Party Cookies

ConversionXL

Third-party cookies are the new Flash. Safari and Firefox have already started to wean advertisers from them. Decisions that affect Chrome—with a nearly two-thirds market share —are decisions that affect the Internet, especially paid advertising. Publishers will get their ad revenue. Now, reluctantly, Google is, too.

Caching 140
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Pop-ups — Is Annoying Your Customers Worth a Few Newsletter Sign-ups?

Up and Running

The pop-up ad was designed to dissociate the advertisement from the content on the page and protect the advertiser’s brand. . Adware (software built primarily to advertise to users) like Gator began to appear. This means it needs to be understated (no flashing animations). The evidence shows that they still work.

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2011 Consumer Internet Predictions

Lightspeed Venture Partners

Brand advertising starts to move online, boosting premium display, video and social media. The online video networks are doing terrific business, and even Yahoo is benefiting from increased brand spend, seeing revenue growth for the first time in a while. Direct Response Advertising becomes ever more efficient.

Internet 114
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Facebook Ad Strategy for Ecommerce: A Complete Guide

ConversionXL

In this article, you’ll learn how to use customer insights and competitive analysis to develop a powerful Facebook ad strategy for your ecommerce that engages, converts, and drives revenue growth. Nail down your marketing goals for each campaign so the algorithm can push your Facebook advertising toward the right objectives.

eCommerce 102
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4 Ways to Improve Your Online Storefront

Up and Running

B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 Typically, the customer journey includes the following stages : Awareness: the customer becomes aware of your brand or product through social media, advertising, or word-of-mouth. That’s great!

SEO 80
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This Week in VC with Mo Koyfman of Spark Capital

Both Sides of the Table

-Company grew by more than “400% each year” for past few years [assume growth metric = revenues]. Competition: Chegg (has raised $144 in debt and equity)—estimated by Steven Carpenter ( TechCrunch ) to be 10x more unique visitors than BookRenter (during peak book renting seasons) with nearly $140mm in revenues for 2010.