ConversionXL

MARCH 6, 2019

Video content allows advertisers to tell a more complex story than text or images alone. Don’t copy the style of a popular video (especially a “viral” one) if you’re trying to drive home your unique value proposition or establish your brand. LinkedIn video ads: tech specs, targeting, metrics, and cost. Stay on brand.

Video 129

Video B2B Technical Review Campaign 129

Steve Blank

NOVEMBER 16, 2009

What metrics do we use to see if we learned enough in Customer Discovery ? I gave my boilerplate answer, “I’m a product guy and I tend to invest and look at deals that have measurable revenue metrics. Dave McClure has some great metrics…” It was an honest but vaguely unsatisfying answer.

Customer Development 228

Customer Development Web Developer Customer 228

Occam's Razor

MAY 2, 2017

There is no golden metric for everyone, we are all unique snowflakes! :). and tell you what are the best key performance indicators (metrics) for them. In the past I’ve shared a cluster of metrics that small, medium and large businesses can use as a springboard…. If you want to play along. Don’t read what I’ve chosen.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

A Smart Bear: Startups and Marketing for Geeks

JULY 23, 2013

time to earn back the revenue to cover all your customer acquisition expenses) 75% annual retention. Use viral growth to offset cancellations. Few B2B companies can truly claim “viral growth” characteristics. Drastically reduce the cost of customer acquisition. year pay-back period.

Business Model 335

Business Model .Net Revenue IPO 335

Steve Blank

FEBRUARY 22, 2010

For web startups, this is when the cost of customer acquisition is less than the lifetime value of that customer. Do the metrics show that the business model you’re creating will support the company you’re trying to become? Startup Metrics. Startups need different metrics than large companies. Web Metrics.

Balance Sheet 304

Balance Sheet Startup Burn Rate Metrics 304

Up and Running

JULY 26, 2016

This is when metrics come into play. Your customer acquisition cost and lifetime value are the two magical numbers you need to calculate for each one of your campaigns. Cost of Acquisition (CAC): The total cost of acquiring a user through a given channel. See Also: The Top 10 Tools for Tracking Your Web Metrics.

Revenue 60

Revenue Acquisition Channel Campaign 60

Agile VC

MAY 26, 2011

The market size for online advertising, e-commerce, and web premium services are 1/10th to 1/3rd the size they are today. We were post product and had viral growth, albeit at very small scale and still had to evangelize the concept of a vital coefficient w/ most investors. link] leehower. It was a pretty good valuation for the time.

Term Sheet 178

Term Sheet Silicon Valley Technical Review Social Network 178

ConversionXL

MAY 27, 2022

Stage 1: Target the right metrics for an effective long game. However, due to B2B market saturation, customer acquisition costs are rising ; this digital marketing strategy of giving a little and getting a lot no longer works. Metrics for your demand generation funnel. Mistakes to avoid when targeting metrics.

Demand 124

Demand B2B Distribution Channel 124

ConversionXL

NOVEMBER 28, 2022

At a time when more people are using ad blockers and paying for ad-free experiences, TikTokers are embracing advertising. What makes TikTok Ads different from other social media advertising platforms? TikTok advertising is the best way of capitalizing on this behavior. Ads are a natural part of the experience. In-Feed Ads 2.

Customer 102

Customer Viral Audience Campaign 102

Both Sides of the Table

JULY 1, 2010

And finally, Scott demonstrated his internal management tool for managing the metrics of his business. Rumored to have turned down acquisition offers from Yahoo and Facebook. Offers virality optimization tools and A/B testing inside Facebook. It’s awesome. The deals we quickly went through are: 1. Foursquare. Kontagent.

San Francisco 248

San Francisco Venture Capital Analytics Government 248

Spencer Fry

JUNE 29, 2011

At the end of the day, you have to build a service that people want to use or no amount of marketing or advertising will help. The Viral Strategy. We're all familiar with the idea of viral user acquisition: Your current users invite other users to use your service. The viral strategy isn't without its problems, though.

Philippines 77

Philippines Viral Bootstrapping Europe 77

Ben's Blog

MAY 15, 2020

What are those metrics? Andrew : If you are a travel company right now, I think you’re seeing very specific metrics dropping. As a result of that, all of those metrics go up. You’re seeing across-the-board higher conversion rates, more time in the apps, and as a result, more acquisition.

Founder 36

Founder Conversion Technical Review Cash Position 36

Startup Lessons Learned

MARCH 24, 2009

Lessons Learned by Eric Ries Tuesday, March 24, 2009 The metrics and levers of engagement, presentation on Engagement Loops for Facebook Developer Garage SF Ill be presenting a talk at the Facebook Developer Garage SF Wednesday evening. Unfortunately, its easy to lose track of positioning effects when optimizing for a single metric.

Metrics 88

Metrics San Francisco Lean Viral 88

Duct Tape Marketing

MARCH 25, 2016

Viral Marketing. The two metrics you need to determine a channel’s success. The three goals we’ve discussed can be measured by two simple metrics: Customer Lifetime Value (CLV); and. Customer Acquisition Cost (CAC). Once you know your CLV, you can set your maximum Customer Acquisition Cost (i.e. Unconventional PR.

Channel 28

Channel Viral Marketing Acquisition 28

Occam's Razor

MARCH 25, 2014

In a world of infinite choice, the ability to pick critical few metrics to focus on is, well…, critical. In this post I want to share that one-page list of the best metrics for digital content, marketing and business success with you. Best Digital Metrics: Own Existences/Strategies. It would not surprise me.

Metrics 155

Metrics Marketing Analytics Channel 155

Genuine VC

APRIL 30, 2008

However, for the past couple years, the metrics of “success” with early-stage digital media startups (especially consumer-facing ones) have clearly focused on distribution, as opposed to monetization. Now the new plan for distribution is facilitation through low-cost viral strategies via Facebook and other social media.

Distribution 103

Distribution Widget Viral Social Media 103

Genuine VC

APRIL 30, 2008

However, for the past couple years, the metrics of “success” with early-stage digital media startups (especially consumer-facing ones) have clearly focused on distribution, as opposed to monetization. Now the new plan for distribution is facilitation through low-cost viral strategies via Facebook and other social media.

Distribution 100

Distribution Widget Viral Social Media 100

Both Sides of the Table

MAY 23, 2012

In an over-funding environment companies are encouraged to eschew revenues in a land grab to acquire eyeballs, clicks, page views or whatever other vanity metrics give VCs the false comfort that they’re sitting on a gold mine. The desktop web introduced banner ads that offered “brand advertising” opportunities akin to television.

Venture Capital 347

Venture Capital Technical Review LP Mobile 347

Up and Running

JANUARY 14, 2022

Of those competitors, a few of them have marketing and sales budgets equal to millions of dollars which are used on paid advertising, media mentions, influencers, and more. Because of this, we couldn’t compete directly with them on the paid acquisition front using the resources available to us at the time. This is why we turned to SEO.

SEO 104

SEO Software Review Search Acquisition 104

Startup Lessons Learned

DECEMBER 14, 2009

In a previous post , I covered the three main drivers of growth: Paid, Sticky, and Viral. A business that strives for something like this should absolutely be charging money from day one, in order to establish baselines for their two key metrics: CPA (the cost to acquire a new customer) and LTV (the lifetime value of each acquired customer).

Customer 156

Customer San Francisco Viral Lean 156

ConversionXL

APRIL 3, 2018

Embed blog videos hosted on facebook so you can track consumption and advertise to them. Work hard to define meaningful product metrics – enabler of team success. Optimize for retention, not just acquisition. To understand acquisition you must understand lifetime value. Example: wechat in China. instant delivery.

Retention 106

Retention Artificial Inteligence Channel Email 106

Occam's Razor

JANUARY 21, 2009

If you buy into measuring Visitor Behavior then another fantastic metric to measure your campaign "conversions" is Visitor Loyalty. More marching orders: If you are a Social Media website (with no discernable outcomes) don't use "membership acquisition" as a measure of success. They will love you more.

Analytics 75

Analytics Conversion Campaign Metrics 75

ConversionXL

FEBRUARY 9, 2016

” April, 2012 – Andrew Chen writes Growth Hacker is the new VP Marketing , which goes viral (2.4K In the article, Andrew describes growth hackers as a cross between marketers and coders. . “Growth hackers have a passion for tracking and moving a metric. ” Creativity.

Retention 48

Retention Metrics Acquisition Conversion 48

Occam's Razor

OCTOBER 10, 2011

We have IT-minded people engaging in massive data puking (one report with 30 metrics anyone?) I want to propose a framework you can use to measure success using metrics that matter for one simple reason: They actually measure if you are participating in the channel in an optimal fashion. That is why I love this metric.

Social Media 165

Social Media Metrics Conversion Media 165

Occam's Razor

MAY 19, 2014

But the problem is that single golden metrics hide valuable insights and, more often than not, drive bad behavior. Here's my proposal: If you are pushed to have a single golden metric, give it a partner. The BFF metric you find should not be one that is very far away. So, great metric. Honestly, who can blame them.

Metrics 159

Metrics Analytics SEC Acquisition 159

Occam's Razor

SEPTEMBER 4, 2012

They are slow to grasp new opportunities to rethink customer relationships, to revolutionize products and services, marketing, advertising, acquisition, and to deliver delight and make people happy. Customer acquisition. Re-think Customer Acquisition, Brand Engagement. Why not rethink acquisition? Closing Thoughts.

Acquisition 144

Acquisition Mobile Customer Marketing 144

Startup Lessons Learned

MARCH 21, 2013

If you're working on the Sticky Engine of Growth , you're focused on very different metrics from those that you care about in the Viral Engine of Growth. Finding your One Metric That Matters But it's not enough just to know "normal". It's also vital to know what the most important metric is to your business right now.

Analytics 167

Analytics Lean Metrics Churn Rate 167

ConversionXL

JANUARY 18, 2022

Rather than competing against the likes of Adobe with paid advertising, Canva puts effort behind social proof , getting featured in tech publications and sharing tweets from active users helping to grow awareness with its target audience. Viral marketing is hard to replicate. Canva tripled their user base in two months. Image source.

Audience 122

Audience Technical Review Social Media Campaign 122

Entrepreneurs-Journey.com by Yaro Starak

JUNE 19, 2010

It made this site very sticky and it grew organically through viral word-of-mouth as a result of doing that. I began placing advertisements on the website. Would you be interested in advertising on my website?” and I got a handful of advertisers who said yes. I still made money from advertising that went on the website.

Technical Review 76

Technical Review Software Review Prospectus Audience 76

andrewchenblog.com

JANUARY 28, 2010

Comments Click to download Freemium spreadsheet Background on this discussion Last year, the stupendous Daniel James co-hosted a talk with me on Lifetime Value metrics for subscription and virtual goods-based items. CPM/CPA/CPC) What do the intermediate metrics look like? impressions/CTR/etc) How does your signup funnel perform?

CPA 51

CPA Retention Viral Acquisition 51

ConversionXL

MARCH 15, 2016

And only a little over 25% of SaaS companies with less than 10K users spend money on user acquisition. A trial-to-paid conversion rate or mobile user-to-customer conversion rate type metric is a good start. For example, Facebook has a seven friends in ten days metric. Onboarding is about retention, not acquisition.

Mobile 48

Mobile Retention Email Software Review 48

ConversionXL

DECEMBER 11, 2018

Or look at MailChimp, a startup-turned-$400-million-revenue-machine that is always creating viral campaigns that set them above their competition, like this recent “Did You Mean Mailchimp” one. Put the consumer experience and brand above stale marketing metrics. Think of any horror film you’ve ever seen.

Campaign 134

Campaign Marketing Design Differentiation 134

Cracking the Code

FEBRUARY 4, 2008

Among others, I would quote the Bladelogic IPO, the acquisition of Postini by Google for $625m, the two largest SaaS deals in history signed by Cornerstone OnDemand (160k and 350k seats), Eloqua almost doubling its revenues and LinkedIn adding more than 10m users. What metrics should I be using to drive a saas business?

Software Review 48

Software Review South Korea IPO Portfolio 48

Occam's Razor

APRIL 29, 2013

Many used some data, but they unfortunately used silly data strategies/metrics. And silly simply because as soon as the strategy/success metric being obsessed about was mentioned, it was clear they would fail. It is a really good metric. There are many spectacular reasons for why Like (and +1s, Followers) is a horrible metric.

Metrics 166

Metrics Marketing Search SEO 166