Lightspeed Venture Partners

DECEMBER 3, 2010

Brand advertising starts to move online, boosting premium display, video and social media. Many brand advertisers are spending their experimental budgets widely in social media as they attempt to figure out how to promote themselves through Facebook, Twitter, Foursquare and other platforms.

Internet 113

Internet eCommerce Advertising Flash 113

David Teten

DECEMBER 3, 2019

“We’re using … TinyLetter for our “Content Newsletter” … and Buffer to schedule social media posts. Point Nine Capital uses Mention for media monitoring. I use Hootsuite to coordinate my social media activity, which consists of Teten.com, PEVCTech.com , Linkedin , AngelList , and (passively) Twitter and Facebook.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

The Next Web

MARCH 2, 2014

To measure the return on investment – or ROI – of your SEO campaigns, utilize the information aggregated from Positionly and Google Analytics to pull through the data and analyze patterns in traffic, increases in links, sustainable traffic and above all, increases in revenue. How is your company measuring the ROI of your SEO campaigns?

SEO 159

SEO Analytics Social Media Metrics 159

Both Sides of the Table

JANUARY 17, 2011

The key is channeling what you learn when you drive onto paper for retention purposes so you have to write it down soon afterward. Where do the new entrants like YouTube, Pandora, iTunes, Huffington Post, Boxee, Netflix, Demand Media and other disruptive offerings fit into that equation and how is it changing? So I thought I would.

Technical Review 356

Technical Review Framework Audience Media 356

Occam's Razor

MAY 2, 2017

#tearsofpain One way of removing silos and focusing on the entire business is to leverage Acquisition, Behavior and Outcome metrics. A small change I’ll make in this post is that when I recommend the metrics, I’ll follow the Outcomes | Behavior | Acquisition structure throughout this post. Hence that’s the macro-outcome.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

Steve Blank

APRIL 19, 2016

They mapped out competitive offerings, found that Government funding is not the proper channel for Capella, but did find that the Coast guard is currently in dire need of situational awareness at high resolution and that military customers want access to raw data; commercial customers highly value processed data for actionable insights.

Social Media 134

Social Media Networking Naming Aggregator 134

Steve Blank

APRIL 19, 2016

They mapped out competitive offerings, found that Government funding is not the proper channel for Capella, but did find that the Coast guard is currently in dire need of situational awareness at high resolution and that military customers want access to raw data; commercial customers highly value processed data for actionable insights.

Social Media 120

Social Media Networking Naming Aggregator 120

Occam's Razor

OCTOBER 14, 2014

Any big changes in your marketing/customer acquisition strategy over the last time period (more money doing Search, less money in Email, elimination Facebook as it does not work, etc., In my case I'm looking at Social Media (boss LOVES social!), Direct Traffic (I get a lot of it!) And who does not love Organic?

Analytics 133

Analytics Vertical Metrics Web 133

Hearpreneur

AUGUST 2, 2016

We believe that traditional media buying – display and banner ads, PR, social media, search keywords, etc. – And for issuers, many have even less resources to dedicate to marketing and investor acquisition. Do you really understand how to market your opportunity and speak to an audience via the necessary channels?

Accredited Investor 48

Accredited Investor Non-Compete Vertical Acquisition 48

Occam's Razor

APRIL 13, 2015

You can simply click on either one of the two above and see the valuable-drilldown view… All the standard Acquisition, Behavior and Outcome metrics you are used to can be leveraged to identify valuable segments. One hidden gem in an ecommerce context is the Path Length report in the Multi-Channel Funnels folder.

Analytics 60

Analytics Web eCommerce Metrics 60

Duct Tape Marketing

SEPTEMBER 25, 2015

The most important customer acquisition channel for a new business is referrals. By creating an active social media presence, you’ll increase customer willingness to talk about you on Twitter and Facebook. Forget all the buzzwords, creative ad spends, and new media platforms; all marketing remains word of mouth.

Customer 28

Customer San Francisco Early Stage Aggregator 28

www.kalzumeus.com

AUGUST 13, 2012

This is objectively suboptimal, because email is the best broadcast channel ever invented for business purposes. Email: Geeks Ignore The Best Marketing Channel Ever. Statistically speaking, you’re probably reading it either through a feedreader or on an aggregator like Hacker News. How are you reading it right now?

Email 54

Email Software Review Software Campaign 54

Occam's Razor

APRIL 21, 2014

Find campaigns where they are spending most money, lower the bounce rate and reduce acquisition cost. Yes, yes, yes, with GA you can dive into Multi-Channel Funnels reports to move beyond last-click.) They still tend to think of digital as a fulfillment channel. Earn more affection. Who is to blame? strategies). Justin Dux.

Analytics 131

Analytics Marketing Campaign Metrics 131

ConversionXL

FEBRUARY 26, 2020

results) to the correct traffic source to compare the performance of marketing activities across various channels. If we’re not tracking from which websites, which campaigns, or which channels they visit, how could we know how much of that conversion to attribute to each source? Which social media post was this link a part of?

Analytics 118

Analytics Campaign Email Channel 118

Occam's Razor

JULY 18, 2011

With all the sexiness oozing out of social media it might seem insane to write about email. Email remains an immensely credible and profitable channel, with an immense reach to boot. I dare say even more than Search (and without a shred of doubt, more than Social Media). Your company cross-channel outcomes data.

Metrics 137

Metrics Campaign Email Marketing 137

ConversionXL

FEBRUARY 11, 2020

Twitter is always a highly recommended social media channel to promote your brand online. Indeed, historically, Twitter traffic has had one of the lowest conversion rates compared to other social media giants. Check aggregator sites that feature tweets. Step 2: Set up a Twitter-friendly conversion channel.

Conversion 68

Conversion Social Media Search Campaign 68

www.vccafe.com

MARCH 11, 2013

Social Media Tracking/Marketing. great web customer acquisition tutorials. analytics for social media and online. social media and email marketing. aggregation. Roku Channel Store. Aptana Cloud (svn, IDE, php, java, rails etc…). code spaces (svn). CVSDude (svn). github (git only).

Software Review 53

Software Review Technical Review Startup 53

Occam's Razor

FEBRUARY 7, 2011

This way GA will show you both keywords while the aggregate for visits will not be skewed – as technically it is just one session. ]. Landin Gee: Besides compete.com, where else can I access free competitive intelligence (excluding social media tools)? What's the best way to aggregate to understand clearly how to improve?

Analytics 94

Analytics Web Non-Compete Metrics 94

ConversionXL

AUGUST 21, 2014

Using an aggregated set of over 15 billion actions analyzed by Mixpanel each month during August, September, and October 2013, they were able to establish new, industry specific benchmarks for retention. Make changes to your acquisition, onboarding, support, and more to drive that score up for each and every customer. The Research.

Retention 106

Retention Churn Rate Metrics Software Review 106

Occam's Razor

MAY 19, 2014

The examples cover elements we optimize for in our acquisition ( what are we doing to attract traffic ), behavior ( what happens once they land on our website ) and outcomes ( did we end up making money, were the customers satisfied ) strategies. at a level of aggregation or granularity you need, and send it into your digital analytics tools.

Metrics 159

Metrics Analytics SEC Acquisition 159

Duct Tape Marketing

APRIL 5, 2017

I came from an acquisition at Oracle which was an Oracle marketing cloud where I running marketing for a content marketing start-up. It pretty much powers every channel. And you can start to put that in Excel or whatever and aggregate the most popular responses. So — but it’s also hard and expensive.

Email 32

Email Search Engineer Curation 32

Occam's Razor

DECEMBER 12, 2011

Use my Acquisition, Behavior and Outcomes framework to ensure an end-to-end view of important activity and 2. Acquisition: Clicks? Cost Per Acquisition. If your product costs you $15 to make then, in the above scenario, you are shipping a crisp $5 bill along with every Social Media order! Cost Per Acquisition.

Metrics 151

Metrics Web Analytics CPA 151

Occam's Razor

MAY 18, 2010

I have said: All data in aggregate is "crap" Because it is. You can imagine then how absolutely heartbreaking it is for me to note that nearly all reporting that I see is data in aggregate. Tons of data "puking", all just aggregates. The multi-channel strategy you are executing is unique. Acquisition.

Analytics 123

Analytics Web Acquisition Metrics 123

Occam's Razor

JANUARY 30, 2012

[Update: If you would like to download the above mentioned dashboard into your Google Analytics account please click on this link: VP Social Media Performance Dashboard.]. Pro Tip: Always, always, always let the Acquisition, Behavior and Outcomes framework be your guide. money our own efforts are generating. and Bounce Rate.

Analytics 145

Analytics Metrics API Web 145

techcrunch.com

OCTOBER 23, 2010

Tony P great, though meebo’s place as a “successful&# start up is still open to debate – from consumer IM aggregator to white label IM, still not making big $$. Twitter is an excellent distribution channel for us. (B) This is the blog post I needed to read. niners.boi Do you think we can ever take [link] mainstream?

Technical Review 84

Technical Review Cofounder Technical Cofounder Software Review 84

ConversionXL

DECEMBER 3, 2018

Their typical buyers—facilities managers, architects, and commercial designers—rarely used social media. Instead, they were shared in company Slack channels, emailed between VPs and investors, and featured in industry newsletters. It created powerful network effects. Conclusion.

B2B 133

B2B Marketing SEO Search 133

Occam's Razor

FEBRUARY 9, 2015

Site-centric analysis is primarily focused on looking at direct competitors, or adjacent ones, and learning from what is happening with Acquisition, Behavior and Outcomes on their website (desktop and/or mobile). Hence, a lot of your time will be spent in acquisition analysis to improve your digital advertising and marketing strategy.

Metrics 60

Metrics Analytics Non-Compete Search 60

Occam's Razor

APRIL 29, 2013

Innocent on the other hand clearly understands Conversational Marketing (they are a small company, not yet corporatized I suspect, and likely deal with a smaller combination of lawyers/PR types/Social Media Gurus/Agencies – a sad likely bane on Tide's existence). They are not going to obsess about the number of Likes.

Metrics 166

Metrics Marketing Search SEO 166