Acquisition Aggregator Differentiation Metrics 
ConversionXL
NOVEMBER 23, 2022
The most important factor for differentiation in CXL Live is its unique format. Win beyond product : use a powerful narrative, positioning, messaging, content and differentiation strategy. This defines how to connect problem themes to a metric strategy, building a metric-driven action system. How will you act?
David Teten
APRIL 1, 2021
aggregates resources from all the VCs. For instance, tracking ‘months-of-runway’ combined with the month-over-month change to that metric allows us to rapidly identify companies that may be distressed. A true industry luminary will help in deal flow & differentiation . AskAnything.VC In-house, brand-name guru.
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ConversionXL
APRIL 1, 2020
In this case, accurately measuring the holy grail of ecommerce metrics—customer lifetime value (LTV)—isn’t easy. Because of this, LTV is the metric that should receive most of your attention. But, unfortunately, that basic setup won’t allow you to differentiate among: One-time orders; First-time subscription orders; Recurring orders.
Lightspeed Venture Partners
DECEMBER 3, 2010
The key driver of this renewed confidence from brand advertisers is better measurement of brand metrics that can show the impact of online advertising beyond clickthrough. We got everything from price comparison engines to aggregated user reviews to one-click checkout. Competition shifts from user acquisition to user retention.
Duct Tape Marketing
SEPTEMBER 10, 2019
When an acquirer looks at your company, if your gross margin is dropping consistently year over year, they’re going to draw the conclusion that you’ve lost your marketing differentiation. I love looking at cost per account acquired as a key metric to share with potential acquirers. So it’s important.
The Next Web
MARCH 2, 2014
To measure the return on investment – or ROI – of your SEO campaigns, utilize the information aggregated from Positionly and Google Analytics to pull through the data and analyze patterns in traffic, increases in links, sustainable traffic and above all, increases in revenue. Increased inbound links. Inbound links are the lifeblood of SEO.
ConversionXL
JULY 11, 2016
“Umbrella terms” are when you aggregate multiple features and benefits under one vague term, like “powerful” or “easy-to-use.” Build acquisition into your product (LinkedIn, TransferWise). Create Calculated Metrics (CLV, CPS, Non-Bounce, CAC). Mature your metrics. Enhanced E-Commerce.
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