Both Sides of the Table

APRIL 10, 2010

First, I believe that Seesmic has an excellent product – especially the web version of their product and that having another senior and experienced exec like Loic Le Meur would be great for Twitter. In fact, I encouraged my favorite IM aggregator client, Digsby , to go the opposite direction and become a Twitter client also.

Acquisition 287

Acquisition Developer Management Advertising 287

Occam's Razor

OCTOBER 21, 2013

Following revelations of NSA activities via Mr. Snowden, Google has now switched almost all users to secure search, resulting in even more user search queries showing up as not provided in all web analytics tools. Aggregated search engine level analysis. And of course our Acquisition, Behavior, Outcome metrics.

Search 154

Search SEO Analytics Engineer 154

Occam's Razor

OCTOBER 14, 2014

If you've read my first book Web Analytics: An Hour A Day, you know that I've advocated this strategy since 2008! If you don't stink completely, things on the the web always go up and to the right over time – the argument is simply about the slope of the line and short term fluctuations. See Page 269. :).

Analytics 133

Analytics Vertical Metrics Web 133

Occam's Razor

MAY 2, 2017

They are from my post The Biggest Mistake Web Analysts Make… And How To Avoid It! tearsofpain One way of removing silos and focusing on the entire business is to leverage Acquisition, Behavior and Outcome metrics. Remember: All data in aggregate is crap, segment or suck. If you want to play along. Don’t read what I’ve chosen.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

Occam's Razor

APRIL 13, 2015

The 80/20 rule applies to our use of web analytics tools as well. You can simply click on either one of the two above and see the valuable-drilldown view… All the standard Acquisition, Behavior and Outcome metrics you are used to can be leveraged to identify valuable segments. This hurts my feelings!

Analytics 60

Analytics Web eCommerce Metrics 60

Agile VC

JUNE 24, 2013

I started jotting this down about a month ago but Google’s acquisition of Waze was a good prompt to finish off this post. Today you can buy an Audi or a Dodge Ram pickup with a wifi hotspot (connected via mobile broadband) and you’ll see similar capabilities from other manufacturers in the next 1-2 years.

Internet 153

Internet Caching Aggregator Audio 153

Austin Startup

APRIL 25, 2017

Had Facebook not purchased Instagram, Facebook’s aggregate numbers likely would have dipped as millennials have largely abandoned Facebook for Instagram and Snapchat. The details of how an augmented reality OS should work are incredibly complex — far more than desktop or mobile computing. Now she’s on it every day!

Valuation 48

Valuation Technical Review Forecast Social Network 48

Occam's Razor

SEPTEMBER 9, 2013

In fact I've gone so far as to say: "All data in aggregate is crap." " That's certainly a bit melodramatic, but beyond the most bare bones "ahh, I see something is happening" you are unable to get anywhere with aggregate data. Prologue: Visitors, (Visits) Sessions, Hits.

Analytics 145

Analytics Green Metrics Web 145

Both Sides of the Table

FEBRUARY 21, 2010

Search will remain big but stream is an increasing method of discovering information and therefore driving web traffic. Internet consumption is obviously growing massively on mobile devices. This no doubt led to the acquisition of AdMob by Google and Quattro by Apple. Early evidence is good.

Advertising 284

Advertising Las Vegas Affiliate RSS 284

Agile VC

JUNE 12, 2012

Mobile Payments: The Trillion Dollar Industry That’s Never Happened. Mobile payments are the trillion dollar industry that everybody’s been waiting for but has never materialized. But nearly everyone has wrongly placed emphasis on the mobile technology part and not on the payments aspect. June 12, 2012.

Mobile 250

Mobile Disintermediation SMS Government 250

Occam's Razor

AUGUST 9, 2016

This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! Or a subsequent post about how to build a successful career: Web Analytics Career Guide: From Zero To Hero In Five Steps. Next go to the report with new things that will help you drive smarter merchandizing on your mobile and desktop websites.

Analytics 60

Analytics Metrics eCommerce PPC 60

ConversionXL

JUNE 21, 2015

Cost of customer acquisition = cost of visitor acquisition * conversion rate, if it is profitable: Increase the volume for the same traffic. Andre Morys ( Web Arts ): Five Neuromarketing Hacks to Dominate Your Market. If you have a mobile app, let Google index it. Marketing is almost equivalent to product management.

Email 48

Email SEO Campaign Agile 48

Occam's Razor

MARCH 23, 2010

There are more mistruths and F U D about Web analytics out there than I think is reasonable. Web Analytics, this beautiful child, was born just the other day in the midst of tumultuous times, quite literally, when everything changes every day. The web is changing too fast. Here are ten web analytics ground truths… 1.

Analytics 118

Analytics Web Metrics Channel 118

abovethecrowd.com

OCTOBER 1, 2013

No other metric so holistically captures as many critical aspects of a web site – user design, usability, performance, convenience, ad effectiveness, net promoter score, customer satisfaction – all in a single measurement. Nearly every Internet company on the planet has invested in some form of the first activity, customer acquisition.

Metrics 93

Metrics Conversion Internet Acquisition 93

ConversionXL

AUGUST 23, 2020

According to a study of 3,000 mobile searchers by Google & IPOS, nearly half indicated that they are more likely to convert elsewhere if they can’t call a business directly from the search result. But could it also be that 96% of users reported encountering websites that were not built with mobile in mind ? By Alex Birkett.

Mobile 112

Mobile Analytics Web Conversion 112

Occam's Razor

APRIL 21, 2014

Find campaigns where they are spending most money, lower the bounce rate and reduce acquisition cost. Best Web Metrics / KPIs for a Small, Medium or Large Sized Business. I'll share the same advice with you I'd shared about choosing a web analytics tool in Sept 2006… Get the nicest free tag management tool you can find.

Analytics 131

Analytics Marketing Campaign Metrics 131

Occam's Razor

AUGUST 12, 2013

MCA-AMS covers the challenge of attributing accurate impact of our marketing and advertising efforts across multiple devices (desktop, laptop, mobile, TV). These channels are getting zero credit in last click attribution platforms (read that as: all standard reports in all web analytics tools). That is so cool.

Channel 161

Channel Analytics Campaign Conversion 161

Occam's Razor

MAY 20, 2013

Part of the reason is that even if you work for a multi-channel company you are likely in the "web," "interactive," "internet," or "digital" division. Digital advertising and marketing is a key part of ZQI's multi-channel acquisition portfolio. The answer is simple: Aggregators.

Analytics 139

Analytics Aggregator Channel B2B 139

Occam's Razor

APRIL 19, 2010

There seems to be genuine confusion about the simplest, most foundational, parts of web metrics / analytics. The post will end with a Web Analytics Measurement Framework. " Or: "What are you hoping to accomplish for your business by being on the web?" My web analytics KPI is: Average Order Size. Manageable.

Analytics 138

Analytics Metrics Web Framework 138

ConversionXL

AUGUST 21, 2014

How to Improve Mobile App Retention Through Customization. In 2011, Fred Wilson cited the 30/10/10 ratio as a “law of web/mobile physics,” generally true regardless of business or industry—that is, 30% of customers will use a service each month, 10% will use it each day, and as many as 10% of daily users will be using it at any given time.

Retention 106

Retention Churn Rate Metrics Software Review 106

ConversionXL

JANUARY 14, 2016

Conversion optimization for mobile apps is getting more sophisticated. Don’t get me wrong, an install is still an important milestone in the mobile consumer journey, but it should only be a step en route to your final destination – that is, creating an app with sustainable commercial value. At first, click through rate was key.

Mobile 48

Mobile Conversion Retention Campaign 48

ConversionXL

FEBRUARY 26, 2020

Traffic attribution identifies which sources drive visitors to a web property. If we can’t determine where the traffic comes from, we can neither attribute conversions to their original sources of traffic, nor can we find out the true cost per acquisition (CPA) or return on ad spend (ROAS) for each marketing activity. Scanned QR codes.

Analytics 118

Analytics Campaign Email Channel 118

Occam's Razor

AUGUST 13, 2012

Web Analytics tools in the market are not the answer (especially across multi-channel and multi-devices). Here's a post you might find valuable: Who Owns Web Analytics? Christian Rose: How the hell do I eek out goals out of web authors that could hardly care less about them. That means: All of these metrics are off.

Analytics 124

Analytics Channel Metrics Web 124

Occam's Razor

JULY 15, 2014

Here's another example: Those of you who've read Web Analytics 2.0 Or: We missed our target for customer satisfaction because our desktop website performs horribly on mobile platforms hence we should create a mobile friendly website. Expect this from your web analytics tools. So, I inspired one one above.

Analytics 159

Analytics Metrics Web Ohio 159

Occam's Razor

JANUARY 30, 2012

It is painfully heartbreaking to realize that a very small tiny number of people who have access to web analytics tools actually use them. Pledge to shift away from a one-size-fits-all data puke, and use your web analytics tool to create a customized dashboard. I mean really use the tools. Ravage all the features. Ravaging data.

Analytics 145

Analytics Metrics API Web 145

Occam's Razor

MAY 19, 2014

The examples cover elements we optimize for in our acquisition ( what are we doing to attract traffic ), behavior ( what happens once they land on our website ) and outcomes ( did we end up making money, were the customers satisfied ) strategies. How do we get them to care and not just dump people on your site (mobile or desktop)?

Metrics 159

Metrics Analytics SEC Acquisition 159

SVPG

MARCH 10, 2014

They think of just one type of analytics (usually web analytics) and can miss the bigger picture and larger benefit. These analytics help us to understand how our service or mobile app is actually being used by real people. These analytics help us to understand how our service or mobile app is actually being used by real people.

Analytics 63

Analytics Churn Rate Aggregator Acquisition 63

betashop.com

OCTOBER 8, 2012

If it’s done right, feedback and postmortems are regular activities and reviews are just the official aggregation of such feedback.?. The time to start thinking mobile first vs. web first was 6 months ago. At Fab, mobile is already 33% of our visits and sales and we just launched our mobile apps nearly a year ago.

Technical Review 108

Technical Review Technology Software Review Valuation 108

Occam's Razor

JANUARY 7, 2019

Each chosen obsession is very much in the spirit of my beloved principle of the aggregation of marginal gains. You'll be surprised by the steep drop in Cost per Acquisition. What the cost of getting a retail customer to make subsequent purchases over mobile apps lower? Mobile app. Everything else.

Analytics 88

Analytics Marketing Algorithm Campaign 88

VC Cafe

AUGUST 11, 2014

Wouldn’t it be great if you could quickly understand what’s going in mobile gaming, SaaS, marketplaces, etc? There’s quite a range of information sources from curated reports to aggregated data. The tool aggregates various publicly available datasets and helps you plot them on graphs (see example below).

Curation 167

Curation Vertical San Francisco Angel Investor 167

A Crowded Space

NOVEMBER 24, 2014

oDesk is killing the outsourcing firm (or web design agency or BPO consultancy). Crew is attacking the traditional web design firm. They provide on-demand temp labor via mobile devices. . Marketplaces do an excellent job at aggregating demand. Marketplaces are eating every type of firm on the planet.

Reputation 106

Reputation Curation Demand Syndicate 106

ConversionXL

MARCH 26, 2014

uninet|online|jazztel|easynet| clearwire|iinet|t-mobile| iunet|broadband|provider|. Did they use a laptop, a tablet or a mobile? Notice that bounce rate is significantly higher (and ecommerce conversion significantly lower) via tablet than desktop and mobile. com/2012/06/05/web- performance-poverty-line/ ….

Analytics 131

Analytics Conversion Metrics Europe 131

ConversionXL

JULY 10, 2019

You might assume that most people would link directly to the original research, but this shows that, for the purpose of earning links, aggregating research from multiple sources may be just as effective as doing your own. 22 Mind-Blowing Mobile Payment Statistics ” by BlueSnap. Example 1. “ Took advantage of human laziness. No problem.

Marketing 125

Marketing Acquisition Software Review Aggregator 125

techcrunch.com

OCTOBER 23, 2010

Tech Gadgets Mobile Enterprise GreenTech CrunchBase TechCrunch TV Disrupt SF More TechCrunch TV Beta Invites Crunchies Elevator Pitches Gillmor Gang Podcasts TechCrunch Europe TechCrunch Trends TechCrunch France TechCrunch Japan Whats Hot: Android Apple Facebook Google Microsoft Twitter Yahoo Zynga Subscribe: From Nothing To Something.

Technical Review 84

Technical Review Cofounder Technical Cofounder Software Review 84

VC Cafe

NOVEMBER 3, 2010

a leading Israeli provider of highly integrated network processors optimized for mobile backhaul, 3G and 4G wireless and wireline broadband networks. By 2015 we see more than 50 million femtocells being shipped annually with WCDMA femtocells making up the bulk of the market,&# Aditya Kaul, of Mobile Networks, ABI Research, said.

Bandwidth 79

Bandwidth Framework Forecast 79

Start Up Blog

JANUARY 28, 2015

And here some of the other social and tech changes I found myself thinking about over the holiday period: Anonymous Web – It seems that more than ever the internet replicates life, because it is part of where we live. And so, the web is starting to realise that sometimes we want to be known, and at other times we don’t.

Technical Review 48

Technical Review Startup Australia Artificial Inteligence 48

Start Up Blog

JANUARY 5, 2015

And here some of the other social and tech changes I found myself thinking about over the holiday period: Anonymous Web – It seems that more than ever the internet replicates life, because it is part of where we live. And so, the web is starting to realise that sometimes we want to be known, and at other times we don’t.

Technical Review 48

Technical Review Startup Australia Artificial Inteligence 48