ConversionXL

FEBRUARY 12, 2019

In my daily work with ecommerce brands, I see two types of companies: The first type focuses on acquisition and conversion. Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. In Google Analytics, the Cohort Analysis Report is time-based, though you can apply a segment to a cohort.

Retention 126

Retention Analytics Campaign eCommerce 126

ReadWriteStart

NOVEMBER 14, 2023

They can, however, consistently be grouped into three: (1) Business to Business (B2B) startups, (2) Business to Consumer (B2C) startups, and (3) Business to Business to Consumer. Their all-encompassing platform provides standardized loan-level data and integrated analytics tools, eradicating legacy system inefficiencies.

B2C 120

B2C Startup Acquisition Finance 120

Mucker Lab

APRIL 6, 2023

You engage the marketing team and you do a lot of acquisition and people are coming. If you work in B2C or e-commerce, you optimize that Add to Cart flow like crazy because that is your revenue. Before you scale the acquisition like crazy, really figure out how to activate new users, how to convert them.

Product 78

Product CTO Hire Startup Fractional CTO 78

VC Cafe

MAY 4, 2021

This is in addition to their 2019 acquisition of Anchor, LinkedIn launched a new ‘Creator Mode’ and is experimenting with social audio – “We’re doing some early tests to create a unique audio experience connected to your professional identity. Slack is looking to build the B2B version of Clubhouse (Slack Virtual Hallways).

Audio 139

Audio Software Review Open Source Social Network 139

Occam's Razor

FEBRUARY 20, 2012

No touching Google Analytics. No going to web analytics conferences. The result will be an astonishingly high level of focus for your digital analytics work (even on day one) and hyper-relevant insights to the business. Don't open Google Analytics or Yahoo Web Analytics yet! Now it's time for acquisition.

Web 138

Web Analytics Technical Review Affiliate 138

Up and Running

APRIL 17, 2018

And, these trends don’t just apply to businesses selling directly to consumers (B2C). B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 trillion in sales, compared to B2C’s $2.3 You can set up your Google Analytics tracking here.

SEO 80

SEO eCommerce Analytics Software Review 80

Austin Startup

APRIL 17, 2017

Thrillbox Thrillbox is an immersive media analytics platform that provides distribution tools for content generators, advertising agencies, vendors, and networks. Candidates will learn our culture and how to go through steps of sales cycle with Lead Generation, B2B and B2C sales and account management.

Semantic 48

Semantic Social Media Database Artificial Inteligence 48

Occam's Razor

MAY 20, 2013

" comfort zone, and out of your Google Analytics, Site Catalyst, WebTrends worldview silo. Part of the reason is that the data you to which you have access narrows your worldview – "Hey, all I have is Google Analytics, so all I'll look at is Google Analytics data!" That data is not in Google Analytics.

Analytics 139

Analytics Aggregator Channel B2B 139

ConversionXL

JUNE 8, 2017

You can check the Web Marketing and Measurement Model by Avinash Kaushik (who is an analytics legend): Image Source. You are certainly already familiar with Google Analytics, but if you need to brush up your skills, there is a course by CXL Institute that can take you to the next level (or if you’re a total beginner try this one ).

Programming 97

Programming Revenue Analytics Software Review 97

Occam's Razor

FEBRUARY 28, 2017

It also has massively delicious implications in your data, acquisition and retention strategies (ignoring the sweet, heavenly, implications on your customers). Bonus: Remember, you can measure profit everyday in Google Analytics! ]. It is very hard to do, you have to solve so many tough problems. The only thing that matters is profit.

Metrics 60

Metrics Analytics Acquisition Naming 60

YoungUpstarts

SEPTEMBER 11, 2013

In their own words, it’s: “B2C and B2B marketing that optimizes value to the buyer at any stage of the customer life cycle, dramatically increasing the propensity of that customer to purchase. This concept, according to Extraprise , is seen as real time revenue optimization.

Metrics 133

Metrics B2C B2B Channel 133

ConversionXL

NOVEMBER 22, 2022

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Metrics 105

Metrics Analytics Marketing Acquisition 105

YoungUpstarts

SEPTEMBER 11, 2013

In their own words, it’s: “B2C and B2B marketing that optimizes value to the buyer at any stage of the customer life cycle, dramatically increasing the propensity of that customer to purchase. This concept, according to Extraprise , is seen as real time revenue optimization.

Metrics 100

Metrics B2C B2B Channel 100

Hearpreneur

DECEMBER 15, 2017

We were witnessing, firsthand, the dramatic shifts in B2C e-commerce, and the resulting incredible experiences and benefits brands were delivering their retail consumers. The differences between B2C and B2B within the same brands were staggering! My entire staff had been laid off due to an acquisition by an aggressive v.c.

Entrepreneur 115

Entrepreneur Czech Republic Retention B2C 115

ConversionXL

NOVEMBER 8, 2018

Are there use cases for voice search in B2B? Notably, Dean continued, “the growth in voice isn’t coming 100% from smart speakers like Google Home, which aren’t super relevant for B2B companies anyway. Instead, a good chunk of all searches are becoming voice searches on mobile phones and—important for B2B—desktops.”.

B2B 100

B2B eCommerce Search Technical Review 100

Duct Tape Marketing

NOVEMBER 23, 2016

Assuming you’ve configured your analytics goals, you can often see what behaviors drive goal completions; from your CRM, you should be able to track which goal completions ultimately resulted in sales. Working backward from converted leads (i.e. leads that became customers), examine the individual goal completion paths.

Lead Generation 28

Lead Generation Baltimore Programming Framework 28

The Startup Toolkit

NOVEMBER 4, 2011

Vision for B2B, sales-driven technology. Vision for B2C, virality-driven community. The latter means products, analytics, optimisations, and developers. The former means your friends won’t hear about your company until the acquisition. . $250k now, plus 2 tranches for another $1mm based on performance goals.

Term Sheet 31

Term Sheet Dilution Participating Preferred B2C 31

steveblank.com

JULY 8, 2011

Poplytics – online surveys and analytics AskYourTargetMarket – market research surveys SurveyMonkey - granddaddy of on-line surveys Amazon Mechanical Turk – you can set up a question and get answers PickFu – A/B testing $5 for 50 opinions Collaboration Dropbox – store, sync, and, share files online.

Software Review 110

Software Review Startup Silicon Valley Analytics 110

Occam's Razor

JULY 22, 2013

If you want to grow your business, you are going to need content/engagement points for the See stage (the widest possible addressable audience) and for the Think stage (fill up your funnel at the very top, convince people early, build relationships, convert higher at a cheaper acquisition cost). It is also rude. That's fine. Go, win big.

Framework 163

Framework Marketing Metrics Audience 163

The Startup Toolkit

NOVEMBER 4, 2011

Vision for B2B, sales-driven technology. Vision for B2C, virality-driven community. The latter means products, analytics, optimisations, and developers. The former means your friends won’t hear about your company until the acquisition. . $250k now, plus 2 tranches for another $1mm based on performance goals.

Term Sheet 20

Term Sheet Dilution Participating Preferred B2C 20

Occam's Razor

NOVEMBER 2, 2015

In this post let's look at each Social Network, see what B2B and B2C brands are doing there today, from that draw lessons as to 1. As with all other Social Networks below, let's take a look at some B2B examples (good and un-good), some B2C examples (good and un-good) and arrive at the optimal answer. This hurts.

Social Media 60

Social Media Media B2C B2B 60

crowdSPRING Blog

APRIL 6, 2015

Marketing is an analytical process. Plus, other powerful analytical tools are easily available to you just a mouse click or browser tab away. Customer Acquisition Cost. Every business, whether B2B or B2C has to bring in customers. Setting goals comes first. Developing strategy is second. And fourth? Simple right?

Metrics 48

Metrics CPA Lean Marketing 48

ConversionXL

JUNE 16, 2022

This will improve customer lifetime value (CLTV), making customer acquisition costs (CAC) healthier. That B2B sales are built on relationships. Use insights from analytics to fine-tune your offers and increase their effectiveness. B2C or B2B, all marketing is people talking to people. So, what does this tell us?

B2B 129

B2B Email Sales Acquisition 129

Occam's Razor

OCTOBER 10, 2011

They share very specific guidance for businesses of different types (B2B, B2C, A2K) about how to identify the macro and micro conversions and then compute economic value. Once you have your highest level segmented view of the acquisition strategy, above, you can in two seconds segment down to individual channels you participate in.

Social Media 165

Social Media Metrics Conversion Media 165

Duct Tape Marketing

APRIL 28, 2017

Improved talent acquisition. Over 50% of B2B and B2C content marketers identify creating engaging content as a challenge. Over 90% B2B clients distrust content created by vendors. The key is to ensure that your advocates are connected with your target market, directly or indirectly. Crowd-sourced content.

Social Network 50

Social Network Distribution Curation B2B 50

Occam's Razor

JUNE 28, 2011

Perhaps your client did not provide you with the all important Web Analytics Measurement Model. I mean the metrics contained in 99% of web analytics reports: Visits, Page Views, or Time on Site. It is not hard to imagine what a B2C site is trying to do. Let us not make them the center of our web analytics existence.

Metrics 126

Metrics Web Analytics Campaign 126

Cracking the Code

OCTOBER 10, 2008

In my case (LucidEra -- a SaaS analytics provider focusing on sales, marketing, and financial analytics), weve found that success requires not only building some best practices for analytics into our solution, but also coming up with a repeatable and scalable way to show the customer how to use the analytics and how to interpret the results.

Software Review 48

Software Review North America Europe Metrics 48

VC Cafe

MARCH 15, 2016

At the end of the post, we’ll have a look at sales within the broader context of customer acquisition and customer success. An easy integration with Google Analytics will let you see which customers ended up converting and you will soon be able to write your own success formula. Online chat.

Sales 60

Sales Marketing Sales Cycle B2C 60

ConversionXL

NOVEMBER 15, 2016

The differences, much like the differences of B2B optimization in general, mostly come down to differing business cycles, purchasing decisions, and success metrics. So it may be someone managing the testing tool or managing some of the other technologies, analytics technologies and so forth. Best Free Trial Practices for B2B SaaS.

Conversion 48

Conversion Churn Rate Retention Metrics 48

ConversionXL

OCTOBER 4, 2021

Over a third of email marketers struggle with acquisition and close to a half say increasing engagement is their number one challenge. Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. via B2B Marketing Alliance ].

Email 136

Email Customer Marketing Software Review 136

ConversionXL

FEBRUARY 10, 2021

What types of demos are used, and are there correlations between B2B and B2C demo usage? Let’s dive into the data and trends in this case study to help determine what kind of demo and format might be best for your business: 71% of the companies in this sample are B2B companies, the remaining 29% being B2C or a hybrid of B2B/B2C.

Product 120

Product B2C B2B Email 120

ConversionXL

JULY 9, 2015

Here are a few questions you should be able to answer based on the information gathered in your sign up form and/or via analytics: What was the traffic source for converted users? Using a comprehensive analytics platform is key to gathering and interpreting data to create, revise, and test both your lead gen and signup funnel.

Analytics 48

Analytics Conversion Software Review Email 48

ConversionXL

MARCH 3, 2021

SEO has a wonderful way of drastically lowering cost-per-acquisition over time. So the best place to understand the traffic quality of those keywords targets is by using Google Analytics. Here are some of the Google Analytics metrics that provide insight into the quality of your PPC clicks. Exit rate metrics on Google Analytics.

PPC 146

PPC SEO Campaign Analytics 146

ConversionXL

MARCH 21, 2017

Treat it like any other acquisition growth experiment. So micro-influencers, if super relevant to your audience, could be your best bet when it comes to cheap acquisition. Cost per Acquisition. then it’s likely that your ROI is higher than Google Analytics is telling you out-of-the-box. Image Source. Cost per Engagement.

Marketing 78

Marketing B2C Social Media Channel 78

VC Cafe

JANUARY 16, 2011

Mobile analytics – measuring the impact of mobile and increasing customer engagement (Check out G-Stat). Established location-based services to enable the CSP offer B2B and B2C services based on mobile positioning, tracking & locating, turn-by-turn navigation and mobile local search. Mer Telecom. -

Mobile 103

Mobile Securities and Exchange Commission Flash IP 103

ConversionXL

AUGUST 27, 2020

According to Amplitude , product analytics “show you who your users are, what they want, and how to keep them.” ” I remember the first time that a client told me how much analytics had helped their business. They simply used their analytics data to make informed decisions. The secret to their success?

Analytics 90

Analytics Product eCommerce Channel 90

ConversionXL

JULY 18, 2017

I remember the first time that a client told me how much analytics had helped their business. They simply used their analytics data to make informed decisions. This is power of analytics and more specifically, product analytics. Product Analytics Defined. Who Benefits the Most From Product Analytics?

Analytics 123

Analytics Product Channel Retention 123