Occam's Razor

SEPTEMBER 15, 2014

Remember, when someone says mobile analytics, first ask the clarifying question: Do you mean mobile application or mobile website ? Then approach each separately (even though there are tools like Google Analytics that will do both). In Google Analytics there are five parameters: Source, Medium, Campaign, Term and Content.

Analytics 141

Analytics Metrics Mobile DC 141

Occam's Razor

MAY 2, 2017

The very best analysts are comfortable operating with ambiguity and incompleteness, while all others chase perfection in implementation / processing / reports. tearsofpain One way of removing silos and focusing on the entire business is to leverage Acquisition, Behavior and Outcome metrics. We have to really get good at this.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

ConversionXL

FEBRUARY 26, 2014

Dig into your analytics and ask: How do different sections of your site perform? Get extremely familiar with your business’s operation days. 24/7 online retailers could apply this same tactic for Campaigns that focus around getting people to contact the business for special deals, or b2b Campaigns that connect visitors to inside sales.

PPC 111

PPC Widget Campaign Technical Review 111

Duct Tape Marketing

OCTOBER 17, 2018

I actually did a study on this a few years ago, and I looked at 351 B2B companies with 50 to 1000 employees, and there was a huge difference between the software companies and the non software companies. And you got one point just for having Google analytics on your website, so effectively-.

Marketing 56

Marketing Social Media Analytics Software 56

Occam's Razor

DECEMBER 12, 2016

And, as if unlimited is not enough, nearly every month your analytics vendors release new features, you discover new analytics solutions, and as your business is more successful (hurray!) What guarantees that agility and innovation are present in your analytics practice? It is not even an analytics tool.

Analytics 60

Analytics DC Software Review Leadership 60

Mucker Lab

APRIL 6, 2023

You engage the marketing team and you do a lot of acquisition and people are coming. You can begin to work on position a little bit, but the early acquisitions are there to give you more users to work on to continue to build out the product. Then, any marketing budget or any acquisition effort you do at large scale is not wasted.

Product 78

Product CTO Hire Startup Fractional CTO 78

ConversionXL

JUNE 2, 2022

Individuals don’t make B2B buying decisions; groups do. Marketing and sales worked to define an ideal customer profile (ICP) , with several defining factors including: Currently using a data warehouse solution; Has a defined strategy to move to cloud-based operations; Has existing cloud-based solutions from competitor companies.

Customer 98

Customer Marketing Channel Acquisition 98

ConversionXL

OCTOBER 25, 2018

The same goes for analytics: Understand a current tool before adding another.). Attaining that level of attribution—the key to improving outcome measurement—breaks down in a couple of spots: Web analytics. The amount of data you pass from your web analytics tool(s) to your CRM is a major fault line. Data types are important.

Demand 132

Demand Vertical Campaign Channel 132

ConversionXL

AUGUST 10, 2021

You could be a victim of identity theft: Most of the businesses that sell Instagram followers or engagement are fly-by-night operations. One B2B brand that does this well is social media scheduling platform Later. They set up shop, make a lot of money, and then shut down before they get caught.

Metrics 152

Metrics Audience Curation Algorithm 152

Occam's Razor

AUGUST 12, 2013

There are few things more complicated in analytics (all analytics, big data and huge data!) I normally ask people to look at the Path Length report in the Multi-Channel Funnels standard report in Google Analytics (or equivalent tool if you are using SiteCatalyst or WebTrends or other web analytics tools). It is sweet.

Channel 161

Channel Analytics Campaign Conversion 161

ConversionXL

APRIL 3, 2018

Ed Fry – Customer Data Operations: Unleashing your hidden growth engine. Optimize for retention, not just acquisition. To understand acquisition you must understand lifetime value. Renee Thompson – How to Win at B2B Optimization. What makes B2B different? Deliver analytics in a consumable manner.

Retention 106

Retention Artificial Inteligence Channel Email 106

VC Cafe

JANUARY 22, 2021

Amazon Corporate Development – Notable acquisitions include Whole Foods ($13.7B), smart doorbell system Ring ($1.2B, 2018) and autonomous mobility technology Zoox ($1.2bn). AWS Marketplace Startup Program – the ‘app store’ for B2B startups who are interested to sell their product to AWS customers.

Technical Review 174

Technical Review Startup Venture Capital Incubator 174

Occam's Razor

FEBRUARY 28, 2017

At a previous employer customer service on the phone was a huge part of the operation. It also has massively delicious implications in your data, acquisition and retention strategies (ignoring the sweet, heavenly, implications on your customers). Bonus: Remember, you can measure profit everyday in Google Analytics! ].

Metrics 60

Metrics Analytics Acquisition Naming 60

www.foliomag.com

JULY 31, 2012

B2B: Business Media. While Facebook and Twitter offer their own analytics tools, a host of third-party offerings exist to pick up where they leave off. Tool: Adobe Sitecatalyst URL: Omniture.com/sitecatalyst What it does: Segments traffic to determine “high-value” Web visitors and offers real-time analytics. Operations.

Social Media 40

Social Media Rhode Island Media South Dakota 40

ConversionXL

NOVEMBER 11, 2015

Adobe Analytics is part of Adobe’s Marketing Suite, and it’s a powerful platform. Formerly known as Adobe SiteCatalyst, the tool has pretty much everything you could want, including real-time analytics, mobile app analytics, funnel tracking, and Predictive Intelligence. It has the potential to be a fantastic tool.”.

Software Review 48

Software Review Technical Review Development Team Review Conversion 48

ConversionXL

JUNE 2, 2022

If leads-based B2B marketing is fishing with a net, ABM is using a harpoon. This approach works for both new account acquisition and account expansion. Using predictive analytics, modeling tools, and SDR feedback, Invoca drafted a 600-person contact list for their pre-show outreach. Results of Invoca’s ABM efforts.

Marketing 105

Marketing Campaign Artificial Inteligence Sales Cycle 105

ConversionXL

JULY 9, 2015

Here are a few questions you should be able to answer based on the information gathered in your sign up form and/or via analytics: What was the traffic source for converted users? Using a comprehensive analytics platform is key to gathering and interpreting data to create, revise, and test both your lead gen and signup funnel.

Analytics 48

Analytics Conversion Software Review Email 48

crowdSPRING Blog

APRIL 6, 2015

Marketing is an analytical process. Most small businesses and startups follow some version of this rational approach to operating and marketing a business. Plus, other powerful analytical tools are easily available to you just a mouse click or browser tab away. Customer Acquisition Cost. Setting goals comes first.

Metrics 48

Metrics CPA Lean Marketing 48

ConversionXL

DECEMBER 3, 2018

Many B2B companies run into the same problem, particularly those that are: Complex, with products that require deep expertise to understand and use. It’s been the industry’s go-to resource for 15 years, covering every imaginable nuance of call-center operations in a staggering level of detail.

B2B 133

B2B Marketing SEO Search 133

ConversionXL

SEPTEMBER 30, 2020

After the iPhone launched in 2007 to mass adoption, analytics were never the same. Even on one device, a cross-browser experience completely ruins web and marketing analytics as we know it now. As a B2B business, we’ve struggled with this problem for a long time. If a decent percentage of users weren’t authenticated (i.e.

Artificial Inteligence 121

Artificial Inteligence Channel eCommerce Conversion 121

Cracking the Code

OCTOBER 10, 2008

In my case (LucidEra -- a SaaS analytics provider focusing on sales, marketing, and financial analytics), weve found that success requires not only building some best practices for analytics into our solution, but also coming up with a repeatable and scalable way to show the customer how to use the analytics and how to interpret the results.

Software Review 48

Software Review North America Europe Metrics 48

VC Cafe

SEPTEMBER 5, 2011

Airbase Systems ltd (CEO Irad Kuhnreich )- develops and operates sensors that show air pollution and information system and related services. Tawkon – provides a solution for the issue of radiation operator with minimal interruption to use the regular phone.

Cloud 108

Cloud Startup Security 108

Hearpreneur

DECEMBER 15, 2017

My research was valuable enough for a large corporation that is known for creating a popular operating system to give us about $250K in funding. The differences between B2C and B2B within the same brands were staggering! My entire staff had been laid off due to an acquisition by an aggressive v.c. I was a Ph.D.

Entrepreneur 115

Entrepreneur Czech Republic Retention B2C 115

ConversionXL

JULY 6, 2021

for B2B specifically. 72% of the Fortune 1000 are B2B companies. If you get your LinkedIn ad strategy right, you’ll be exposed to a top-tier B2B focused audience. Reporting and analytics. For comparison, average CPC on Facebook is $1.72 (across all industries) and $2.52 AJ Wilcox notes in his course on LinkedIn ads : .

Campaign 129

Campaign Audience Advertising Conversion 129

VC Cafe

JANUARY 16, 2011

Mobile analytics – measuring the impact of mobile and increasing customer engagement (Check out G-Stat). i-nigma was successfully deployed by hundreds of enterprises, among them operators, advertisers, integrators and solution providers. Interested to meet any of these companies face to face at the WMC 2011?

Mobile 103

Mobile Securities and Exchange Commission Flash IP 103

www.vccafe.com

MARCH 11, 2013

Startups for startups – the top B2B tools used by Startups – Includes the list of top 50 startup vendors in 2012 by Vendorstack , a reviews and Q&A platform on enterprise vendors for startups and mid-market companies. Google Analytics. Site Pulse – Live Web Traffic Monitor and Analytics. Analytics Tools.

Software Review 53

Software Review Technical Review Startup 53