Occam's Razor

FEBRUARY 10, 2016

If you don't have goals, you are not doing digital analytics. We were brain storming about the next cluster of coolness for Analytics, the conversation quickly went to what Analysts need to look at on a daily, weekly and monthly basis. Not Acquisition – Behavior – Conversions. Let's back up.

Analytics 60

Analytics eCommerce Metrics Acquisition 60

Duct Tape Marketing

NOVEMBER 23, 2016

Assuming you’ve configured your analytics goals, you can often see what behaviors drive goal completions; from your CRM, you should be able to track which goal completions ultimately resulted in sales. While it may seem daunting, there are hundreds of web resources to help you through the process.

Lead Generation 28

Lead Generation Baltimore Programming Framework 28

Occam's Razor

DECEMBER 9, 2013

Progress in digital marketing and analytics in either scenario becomes painful (the organization / systems / thinking is simply not in the optimal position). In this post I want to arm you with the evolution you should undertake in your companies when it comes to marketing and analytics. It is a part of multi-channel analytics chapter.

Analytics 165

Analytics Marketing Channel Metrics 165

Occam's Razor

FEBRUARY 20, 2012

The single biggest mistake web analysts make is working without purpose. No touching Google Analytics. No going to web analytics conferences. The result will be an astonishingly high level of focus for your digital analytics work (even on day one) and hyper-relevant insights to the business. We work very hard.

Web 138

Web Analytics Technical Review Affiliate 138

Occam's Razor

MAY 20, 2013

" comfort zone, and out of your Google Analytics, Site Catalyst, WebTrends worldview silo. Part of the reason is that even if you work for a multi-channel company you are likely in the "web," "interactive," "internet," or "digital" division. That data is not in Google Analytics.

Analytics 139

Analytics Aggregator Channel B2B 139

VC Cafe

MARCH 15, 2016

At the end of the post, we’ll have a look at sales within the broader context of customer acquisition and customer success. An easy integration with Google Analytics will let you see which customers ended up converting and you will soon be able to write your own success formula.

Sales 60

Sales Marketing Sales Cycle B2C 60

Occam's Razor

FEBRUARY 28, 2017

It also has massively delicious implications in your data, acquisition and retention strategies (ignoring the sweet, heavenly, implications on your customers). Bonus: Remember, you can measure profit everyday in Google Analytics! ]. That last bit I added above, Human, has meant many different things over the evolution of the web.

Metrics 60

Metrics Analytics Acquisition Naming 60

ConversionXL

JUNE 25, 2021

This plan is your go-to-market (GtM) strategy , which should be informed by: Market conditions and competitive positioning Ideal customers and target audience Product offer and pricing Lead generation and customer acquisition process. These insights will help you choose a GtM strategy that will attract, retain, and grow your customer base.

Product 96

Product Social Media Audience Software Review 96

ConversionXL

NOVEMBER 8, 2018

There is further potential to compete with Amazon on the open web. Competing with Amazon across the web. A combination of predictive analytics and an intelligent back-and-forth by voice assistants demands a far more comprehensive approach to “voice search optimization,” one that extends to all aspects of the customer experience.

B2B 100

B2B eCommerce Search Technical Review 100

Occam's Razor

JULY 22, 2013

Identify gaps in our content/engagement/channel strategy on the web, 2. At the end of this exercise, you'll end up with a really great understanding of what each of your marketing/acquisition strategy is solving for. You are B2C or B2Q or Non-profit or an Adult-oriented business. It is also rude. That's fine.

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

JUNE 28, 2011

Web Analysts are blessed with an immense amount of data, and an amazing amount of valuable, even sexy, metrics to understand business performance. Perhaps your client did not provide you with the all important Web Analytics Measurement Model. It is not hard to imagine what a B2C site is trying to do.

Metrics 126

Metrics Web Analytics Campaign 126

ConversionXL

AUGUST 27, 2020

According to Amplitude , product analytics “show you who your users are, what they want, and how to keep them.” ” I remember the first time that a client told me how much analytics had helped their business. They simply used their analytics data to make informed decisions. The secret to their success?

Analytics 90

Analytics Product eCommerce Channel 90

Occam's Razor

OCTOBER 10, 2011

They share very specific guidance for businesses of different types (B2B, B2C, A2K) about how to identify the macro and micro conversions and then compute economic value. Once you have your highest level segmented view of the acquisition strategy, above, you can in two seconds segment down to individual channels you participate in.

Social Media 165

Social Media Metrics Conversion Media 165

ConversionXL

JULY 18, 2017

I remember the first time that a client told me how much analytics had helped their business. They simply used their analytics data to make informed decisions. This is power of analytics and more specifically, product analytics. Product Analytics Defined. Who Benefits the Most From Product Analytics?

Analytics 123

Analytics Product Channel Retention 123

ConversionXL

JULY 18, 2017

I remember the first time that a client told me how much analytics had helped their business. They simply used their analytics data to make informed decisions. This is power of analytics and more specifically, product analytics. Product Analytics Defined. Who Benefits the Most From Product Analytics?

Analytics 107

Analytics Product Channel Retention 107

Cracking the Code

OCTOBER 10, 2008

In my case (LucidEra -- a SaaS analytics provider focusing on sales, marketing, and financial analytics), weve found that success requires not only building some best practices for analytics into our solution, but also coming up with a repeatable and scalable way to show the customer how to use the analytics and how to interpret the results.

Software Review 48

Software Review North America Europe Metrics 48

Duct Tape Marketing

APRIL 28, 2017

When companies combine great content with advocate-based distribution, they have seen great results, like a five-fold increase in web traffic and 25% more leads. Improved talent acquisition. Over 50% of B2B and B2C content marketers identify creating engaging content as a challenge. Lead generation & sales.

Social Network 51

Social Network Distribution Curation B2B 51

Hearpreneur

DECEMBER 15, 2017

We were witnessing, firsthand, the dramatic shifts in B2C e-commerce, and the resulting incredible experiences and benefits brands were delivering their retail consumers. The differences between B2C and B2B within the same brands were staggering! My entire staff had been laid off due to an acquisition by an aggressive v.c.

Entrepreneur 115

Entrepreneur Czech Republic Retention B2C 115

steveblank.com

JULY 8, 2011

Useful blogs and links for startups Click Here ————– 2.

Software Review 110

Software Review Startup Silicon Valley Analytics 110

Occam's Razor

NOVEMBER 2, 2015

I believe that every human with time to spare, and a connection to the web, should be on social media. In this post let's look at each Social Network, see what B2B and B2C brands are doing there today, from that draw lessons as to 1. Let's look at B2C companies. YouTube has 1.2 Those are some big gigantic numbers!

Social Media 60

Social Media Media B2C B2B 60

VC Cafe

JANUARY 16, 2011

Mobile analytics – measuring the impact of mobile and increasing customer engagement (Check out G-Stat). Established location-based services to enable the CSP offer B2B and B2C services based on mobile positioning, tracking & locating, turn-by-turn navigation and mobile local search. Data mining-based Customer analytics.

Mobile 103

Mobile Securities and Exchange Commission Flash IP 103