David Teten

DECEMBER 16, 2015

I review a lot of board decks with a beautifully hand-crafted page with metrics for the company. Good metrics are comparable across industries; comparative ; readily understandable; and help drive decisions. Comparative means that you can compare a metric across time periods, groups of users, or competitors. So how do you do it?

Metrics 60

Metrics Analytics Balance Sheet .Net 60

ConversionXL

MARCH 3, 2016

The same is true of your data in Google Analytics. Many Google Analytics custom reports are configured incorrectly. More often, Google Analytics configurations are broken, rendering custom reports even less effective. Before you begin experimenting with custom reports, conduct a Google Analytics Health Check. Tweet It!].

Analytics 48

Analytics Customer PPC Metrics 48

ConversionXL

OCTOBER 7, 2022

Customer acquisition cost (CAC) is an important metric for any ecommerce business. Put simply, you need a healthy customer acquisition cost for your business to succeed. It’s up to every ecommerce business to find the middle ground between investing too little in customer acquisition and spending beyond your means.

Acquisition 22

Acquisition eCommerce Cost Customer 22

ConversionXL

NOVEMBER 22, 2022

Marketing metrics are a competitive advantage. You have to track metrics you can act on. In this article, you’ll learn which metrics to measure to understand and improve marketing performance. Table of contents What are digital marketing metrics? KPIs vs. digital marketing metrics 1. – Seth Godin.

Metrics 105

Metrics Analytics Marketing Acquisition 105

Transformify

JANUARY 31, 2024

So, get ready to ditch the outdated and embrace the future of talent acquisition. Predictive Analytics: AI is able to forecast future events, including candidate behaviour, performance, retention, and turnover, by using data and algorithms. Provides analytics and reporting on hiring and retention metrics.

Artificial Inteligence 52

Artificial Inteligence Technical Review Retention Matching 52

Up and Running

OCTOBER 7, 2019

You need to use your time and resources productively by focusing on the right metrics so you can use data to help you implement improvements that matter. The first step is to formulate a KPI strategy by selecting the right metrics to track. The metrics should help you identify areas for improvement.

Founder 71

Founder Retention Metrics Technical Review 71

Hearpreneur

JANUARY 19, 2022

Some businesses have had to change structures and make operational changes to thrive and survive. Especially during challenging times, retention is significantly more crucial than acquisition. 11- Paying attention to metrics. Metrics do not lie, and metrics over a longer time period are much more useful to study.

Entrepreneur 116

Entrepreneur Metrics Technical Review North America 116

Occam's Razor

FEBRUARY 28, 2017

At a previous employer customer service on the phone was a huge part of the operation. To ensure customer delight was delivered in a timely manner, it was also decided that Average Call Time (ACT) would now be The success metric. The success metric, ACT, did go down. Metrics matter. What do you think happened?

Metrics 60

Metrics Analytics Acquisition Naming 60

Occam's Razor

APRIL 23, 2012

While there is a great deal of appreciation for the power of metrics/data, I've come to realize that Sr. Leaders don't quite appreciate the deep, and often corrosive, consequences of choosing metric x over metric y as a key performance indicator (KPI). It is a standard metric. It really is that stark.

Metrics 152

Metrics Analytics Search Channel 152

Occam's Razor

JANUARY 4, 2016

I've consistently complained about a fundamental flaw in Web Analytics tools: They incentivize one night stands , rather than engagements matching customer-intent. It is just how all of the Digital Analytics tools are configured at their very core. Metrics create incentives, bad metrics create bad incentives.

Metrics 60

Metrics Analytics eCommerce Conversion 60

A Smart Bear: Startups and Marketing for Geeks

OCTOBER 17, 2011

As a preamble to the metrics, it’s useful to know what you’re measuring and why it’s vital. Beyond the analytical breakdown, I have an emotional attachment to this number , because whenever someone cancels I think about what had to happen to get them to this point, and it kills me.

Business Model 245

Business Model Metrics Engineer Technical Review 245

Steve Blank

APRIL 25, 2016

aquaLink started the week believing they were working to give Navy divers a system of wearable devices that records data critical to diver health and safety, and makes the data actionable through real-time alerts and post-dive analytics. They did a deep dive (slides 5-7) into really understanding what, exactly, is a forward operating base.

Afghanistan 120

Afghanistan Iraq Technical Review Social Media 120

Steve Blank

APRIL 25, 2016

aquaLink started the week believing they were working to give Navy divers a system of wearable devices that records data critical to diver health and safety, and makes the data actionable through real-time alerts and post-dive analytics. They did a deep dive (slides 5-7) into really understanding what, exactly, is a forward operating base.

Afghanistan 120

Afghanistan Iraq Technical Review Social Media 120

Steve Blank

FEBRUARY 26, 2020

What most founders don’t realize is: Every stage of a startup requires a different set of metrics and milestones and founder skills. You need to begin to “instrument” your customer acquisition process with analytics. What is some of the critical metrics that matter? Not all startups need outside investment to grow.

Cofounder 429

Cofounder Seed Stage Valuation Metrics 429

Occam's Razor

AUGUST 12, 2013

There are few things more complicated in analytics (all analytics, big data and huge data!) I normally ask people to look at the Path Length report in the Multi-Channel Funnels standard report in Google Analytics (or equivalent tool if you are using SiteCatalyst or WebTrends or other web analytics tools). It is sweet.

Channel 161

Channel Analytics Campaign Conversion 161

ConversionXL

MARCH 25, 2020

If I need to find an article on creating a custom dimension in Google Analytics, I don’t care if you published it five years ago. With roughly 700 posts, there are too many for a manual review, but we don’t have to automate every last metric. This metric is static unless a post is updated enough to change the publish date in WordPress.

Analytics 68

Analytics Metrics Technical Review Search 68

Startup Lessons Learned

OCTOBER 23, 2013

Analytics spark more questions and discussion than almost any other aspect of the Lean Startup method. If you’re coming to them from outside the tech sector, the language around analytics can be particularly confusing. For those new to analytics, Alistair and Ben have a free Udemy course well worth checking out.

Analytics 167

Analytics Lean Widget Metrics 167

ConversionXL

APRIL 13, 2017

Anyone who figured out how to game Google’s algorithm (aka SEO) was leveraging both creativity and analytics to rapidly grow their company. They work cross-functionally with engineering, design, analytics, product management, operations, and marketing to design and execute growth initiatives.”. Product vs. Growth?

Analytics 99

Analytics Engineer SEO Channel 99

ConversionXL

SEPTEMBER 9, 2021

Combining these goals and objectives will give you meaningful metrics to track. Objective Goal Metrics Grow the business Increase awareness and perceived value Followers, fans, shares, retweets, etc. Pick out six to eight brands that operate in the same space and speak to the same audience.

Social Media 142

Social Media Media Developer Marketing 142

Startup Professionals Musings

OCTOBER 11, 2013

Most existing metrics and analytics for measuring customer satisfaction and loyalty, including the popular Net Promoter Score (NPS), don’t distinguish between recommend messages to others (word-of-mouth), detract messages, or no message. Marketing-driven customer acquisition. Word-of-mouth driven customer acquisition.

Customer 242

Customer Retention Analytics Acquisition 242

ConversionXL

AUGUST 19, 2016

Inspired by the movie ‘Moneyball,’ MoneyBall syndrome refers to the fact that companies aren’t looking into the right metrics when measuring the effectiveness of their mobile website. Some marketers try looking at conversion as a solo metric of determining how their CTAs perform on mobile. Revamp Mobile Metrics to Combat Moneyball.

Mobile 48

Mobile Technical Review Software Review Metrics 48

David Teten

AUGUST 6, 2015

I look at a lot of spreadsheets and analytic reports, and way too many are difficult to read and therefore hard to understand. It’s misleadingly precise to have two digits to the right of the decimal in a CAC/LTV multiple for year 3 of your forecast (“Customer Acquisition Cost”/”LifeTime Value of Customer”).

Balance Sheet 60

Balance Sheet Software Review Forecast Acquisition 60

ConversionXL

AUGUST 23, 2017

” I had the pleasure of speaking to Dr. Chip about customer journey and innovative service metrics. Metrics should be anchored in part to customer outcomes, not granular processes and practices. Finland-based Leadfeeder is a top (Google) analytics tool that shows the companies that visit your website. Leadfeeder.

Customer 130

Customer Channel Design Retention 130

Up and Running

JULY 6, 2021

It’s a business type that minimizes risk and allows you to operate a business remotely without needing to manage stock. In part, this is due to the low barrier of entry, and relative ease of operating a dropshipping business — most of which can be done remotely. Operating and growing a business is exhausting and incredibly demanding.

eCommerce 163

eCommerce Startup Business Model Demand 163

This is going to be BIG.

FEBRUARY 26, 2010

Senior VP of Operations/COO – ROBLOX - San Francisco, CA Tree forts. Knewton's Online Marketing Director is the key partner to the VP, Online Marketing and is responsible for helping the team drive customer acquisition and revenue growth through SEM (paid search), SEO, Affiliate Marketing, and Email. Wooden blocks. Erector Set.

San Francisco 92

San Francisco CTO Hire Developer EC2 92

Occam's Razor

APRIL 5, 2010

Some Marketers / Analysts use Click-thru Rate (CTR) to measure success of their acquisition campaigns. In this post David covers: Why Life Time Value is important (especially in context of Acquisition). There is a better way to analyze your acquisition strategy than simply using Conversion Rates or Cost Per Acquisition (CPA).

Analytics 135

Analytics Customer CPA Acquisition 135

ConversionXL

MARCH 19, 2020

The HBR study contrasts Office Depot and Staples during the 2000 recession: Office Depot cut 6% of its workforce, but it couldn’t reduce operating costs significantly. At the same time, the company contained its operating costs and came out of the recession stronger, bigger, and more profitable than it had been in 1999. Image source ).

Marketing 121

Marketing Campaign Non-Compete Lean 121

Up and Running

SEPTEMBER 22, 2021

If not, now is the perfect time to get in on this effective and easy-to-implement user acquisition channel. Referral marketing is a user acquisition channel that allows you to leverage your existing user base for growth by incentivizing them with rewards. Like any other user acquisition channel, your efforts need to be cost-efficient.

Programming 141

Programming Churn Rate Design Campaign 141

Startup Professionals Musings

FEBRUARY 8, 2015

Most existing metrics and analytics for measuring customer satisfaction and loyalty, including the popular Net Promoter Score (NPS), don’t distinguish between recommend messages to others (word-of-mouth), detract messages or no message at all. Marketing-driven customer acquisition. Word-of-mouth driven customer acquisition.

Customer 120

Customer Retention Analytics Acquisition 120

Reid Hoffman

MARCH 23, 2021

The metrics from the dashboard are the key inputs for collective decisions. You can always instrument your business and gather metrics, but that doesn’t mean the data you gather will be useful. For example, if you haven’t achieved product-market fit, instrumenting every aspect of customer acquisition is overkill. Don’t do that.

Venture Capital 46

Venture Capital Metrics Investment Bankers Framework 46

crowdSPRING Blog

APRIL 6, 2015

Marketing is an analytical process. Most small businesses and startups follow some version of this rational approach to operating and marketing a business. But when it comes to measurement, many managers struggle with developing and tracking the metrics specific to their strategy. Customer Acquisition Cost. And fourth?

Metrics 48

Metrics CPA Lean Marketing 48

YoungUpstarts

JANUARY 2, 2018

Jonathon Karelse is co-founder and a partner at NorthFind Partners, a Canadian-based, global consultancy that helps businesses transform through the use of data driven analytics, forecasting and planning, and change management strategies. Analytics are a tool; good management is the lever.

Cofounder 0

Cofounder Partner Forecast Founder 0

Seeing Both Sides

FEBRUARY 25, 2016

The Growth Manager function typically lives at the intersection of marketing and product development, and is focused on customer and user acquisition, activation, retention, and upsell. They work cross-functionally with engineering, design, analytics, product management, operations, and marketing to design and execute growth initiatives.

Management 20

Management Analytics Technical Review Framework 20

Seeing Both Sides

FEBRUARY 25, 2016

The Growth Manager function typically lives at the intersection of marketing and product development, and is focused on customer and user acquisition, activation, retention, and upsell. They work cross-functionally with engineering, design, analytics, product management, operations, and marketing to design and execute growth initiatives.

Management 20

Management Analytics Technical Review Framework 20

ConversionXL

APRIL 25, 2016

Note that I’m recommending Google products since we’re using Google Analytics throughout this article, but there are many measurement alternatives, like Mixpanel or Localytics. The developers can use Google Analytics goals to track when users collect a certain number of cards, upgrade a card, advance to a new level, etc.

Analytics 48

Analytics Mobile Metrics Acquisition 48

Steve Blank

MARCH 25, 2009

It wasn’t until I found the extremely obscure Lanchester Strategy for market share that I realized that these ratios had their basis in operations research and the Lanchester’s Laws.) Our company’s graphics boards were designed to speed up a key part of the Macintosh graphics operating system called QuickDraw.

Silicon Valley 141

Silicon Valley Marketing RSS California 141

ConversionXL

MAY 27, 2022

They’ll be heading up the team to develop new strategies, create new market segments , and define and measure metrics to demonstrate ROI to stakeholders. Because the best marketers have their own perspective on everything from metrics to channels to branding. Analytics platforms.

Demand 95

Demand Management B2B Campaign 95