Up and Running

FEBRUARY 18, 2021

Customer acquisition drives sales and profit margins and it needs to be measured and balanced together with the customers’ lifetime value (LTV). This article explains how businesses can resist one of the top startup killers known as high customer acquisition costs (CAC). Customer retention. Retargeting and remarketing.

Acquisition 127

Acquisition Cost Affiliate Customer 127

ConversionXL

JANUARY 24, 2017

Talia Wolf , CEO of taliagw.com CRO training and consulting, puts it this way: Talia Wolf: “The knowledge gained from a more in-depth approach increases retention rates and generates invaluable knowledge to every unit within the business. For example, a web designer. Conversion Optimization as a Mainstream Discipline.

Conversion 48

Conversion Technical Review Artificial Inteligence Analytics 48

Startup Professionals Musings

FEBRUARY 6, 2019

By contrast, predictive analytics uses data patterns to make forward-looking predictions that guide you to where you should go next. According to Eric Siegel in the updated version of his classic book “ Predictive Analytics ,” it’s the power to predict who will click, buy, lie, or die. Customer retention with churn modeling.

Analytics 177

Analytics Retention Social Media Campaign 177

Startup Professionals Musings

NOVEMBER 17, 2021

By contrast, predictive analytics uses data patterns to make forward-looking predictions that guide you to where you should go next. According to Eric Siegel in the updated version of his classic book “ Predictive Analytics ,” it’s the power to predict who will click, buy, lie, or die. Customer retention with churn modeling.

Analytics 248

Analytics Retention Social Media Startup 248

ConversionXL

NOVEMBER 17, 2022

With digital analytics , you have access to all the data you need to make smart decisions without solely relying on feelings. In this guide, you’ll learn how digital analytics can benefit your business and how to use it to communicate with stakeholders. Table of contents What is digital analytics and what can you gain from it?

Analytics 106

Analytics Metrics Channel Campaign 106

ConversionXL

AUGUST 23, 2017

Finland-based Leadfeeder is a top (Google) analytics tool that shows the companies that visit your website. The company’s mission is to bring web intelligence into business. Their customer journey maps the following path from Discovery to Sales, and Retention. Leadfeeder. Click to enlarge.

Customer 130

Customer Channel Design Retention 130

YoungUpstarts

DECEMBER 5, 2013

Many merchants are finding that fan pages eliminate the need for web sites, and that clicking like is very much a replacement for filling out a form to get on a mailing list. Web sites already offer the option of logging in with Facebook or creating an account with an email address and password. Early results are exciting.

Programming 150

Programming Turkey Social Media Redemption 150

Seeing Both Sides

FEBRUARY 25, 2016

The Growth Manager function typically lives at the intersection of marketing and product development, and is focused on customer and user acquisition, activation, retention, and upsell. These include everything from analytics tools like Adobe Analytics and Google Analytics, to A/B testing tools like Oracle’s Maxymiser and Optimizely.

Management 20

Management Analytics Technical Review Framework 20

Seeing Both Sides

FEBRUARY 25, 2016

The Growth Manager function typically lives at the intersection of marketing and product development, and is focused on customer and user acquisition, activation, retention, and upsell. These include everything from analytics tools like Adobe Analytics and Google Analytics, to A/B testing tools like Oracle’s Maxymiser and Optimizely.

Management 20

Management Analytics Technical Review Framework 20

Startup Professionals Musings

MARCH 12, 2013

By contrast, predictive analytics uses data patterns to make forward-looking predictions that guide you to where you should go next. According to Eric Siegel in his new book “ Predictive Analytics ,” it’s the power to predict who will click, buy, lie, or die. Customer retention with churn modeling. Movie recommendations.

Analytics 246

Analytics Retention Startup Social Media 246

SVPG

APRIL 28, 2012

” – and the quote sounds like it came from a Web 2.0 To hone a compelling strategy and messaging requires deep customer understanding, an analytical mind, broad understanding of the industry and business, and—most important—a really good understanding of the “why” of a product.

Product 108

Product Technical Review Marketing Affiliate 108

Occam's Razor

SEPTEMBER 15, 2014

Remember, when someone says mobile analytics, first ask the clarifying question: Do you mean mobile application or mobile website ? Then approach each separately (even though there are tools like Google Analytics that will do both). In Google Analytics there are five parameters: Source, Medium, Campaign, Term and Content.

Analytics 141

Analytics Metrics Mobile DC 141

ConversionXL

SEPTEMBER 25, 2018

This guide is meant to help you go from zero to analytics proficient as quickly as possible. For example, I was on a call recently with a company that was struggling to get basic insights from their web app. They knew high-level numbers like sign-ups but couldn’t dig deeper into their onboarding flow or retention.

Retention 107

Retention Metrics Analytics Channel 107

Startup Professionals Musings

FEBRUARY 18, 2016

By contrast, predictive analytics uses data patterns to make forward-looking predictions that guide you to where you should go next. According to Eric Siegel in his newly updated book “ Predictive Analytics ,” it’s the power to predict who will click, buy, lie, or die. Customer retention with churn modeling.

Analytics 120

Analytics Retention Social Media Campaign 120

Occam's Razor

APRIL 21, 2014

about digital marketing and analytics. We will cover questions in four areas: business/strategy challenges, analytics/technical challenges, career/self-development questions and rampant speculation. Even the worst analytics configuration in the world will most likely allow you to measure cart and checkout abandonment rate.

Analytics 131

Analytics Marketing Campaign Metrics 131

ConversionXL

JANUARY 8, 2018

Search Engine Optimization (SEO) is one of the biggest levers that a business can use within their acquisition strategy as part of their Growth goals. You’re likely familiar with the different Growth frameworks like AARRR (Acquisition, Activation, Retention, Referral, Revenue). It all start with Acquisition.

SEO 134

SEO Metrics Analytics Search 134

Startup Professionals Musings

DECEMBER 1, 2014

By contrast, predictive analytics uses data patterns to make forward-looking predictions that guide you to where you should go next. According to Eric Siegel in his recent book “ Predictive Analytics ,” it’s the power to predict who will click, buy, lie, or die. Customer retention with churn modeling. Movie recommendations.

Analytics 257

Analytics Entrepreneur Retention Social Media 257

Occam's Razor

MAY 2, 2017

They are from my post The Biggest Mistake Web Analysts Make… And How To Avoid It! tearsofpain One way of removing silos and focusing on the entire business is to leverage Acquisition, Behavior and Outcome metrics. You’ll see three consistent patterns in the thinking expressed below. Every ecommerce site has to obsess about Revenue.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

ConversionXL

AUGUST 5, 2021

For example, here’s an email Airbnb sent to a user showing strong intent to book a place to stay in San Diego: This behavior would have first been recorded by an automation platform or via events in Google Analytics. Conversion & retention. The same treatment applies to retention. Optimizing your operational workflows.

Software Review 143

Software Review Technical Review San Diego Retention 143

Austin Startup

FEBRUARY 1, 2018

Hard skills such as data analytics are essential to being successful as a product manager, but equally-valued are soft skills such as communication, collaboration and leadership. I usually ask an interview candidate a series of analytical questions to gauge intelligence and problem-solving ability.” Be careful, though! E.g. , Mobile?

Management 85

Management Product Technical Review Software Review 85

ConversionXL

APRIL 3, 2018

— Northwoods Web Solutions (@northwoods) March 28, 2018. — Northwoods Web Solutions (@northwoods) March 28, 2018. Tara Robertson – How to 10x Growth by Optimizing Customer Marketing & Retention. Retention is the most important thing – if that’s poor, nothing else matters. Start with retention.

Retention 106

Retention Artificial Inteligence Channel Email 106

ConversionXL

AUGUST 21, 2014

Here are funnel analytics for the Bingo Card Creator new user experience: image source. How to Improve Mobile App Retention Through Customization. In the chart below, it’s clear that retention varies quite a bit from one industry to the next. Yet focusing retention efforts on these customers would be a poor investment.

Retention 106

Retention Churn Rate Metrics Software Review 106

Occam's Razor

JULY 18, 2011

For everything you do it is important to measure your effectiveness of all three phases of your effort: Acquisition. Optimal Acquisition Email Metrics. Most good email providers will do this automatically for whatever web analytics tool you use. Beyond the standard tactical stuff like number of emails sent etc.,

Metrics 137

Metrics Campaign Email Marketing 137

Occam's Razor

NOVEMBER 15, 2010

Web Analytics blog was to pull us up 10,000 feet to do something we do less than 1% of the time in the web analytics world – look at the bigger business picture. It was called: Secret To Winning With Web Analytics? " How would I start the process of web data analysis right? Starting Right!

Web 139

Web Analytics eCommerce Campaign 139

Duct Tape Marketing

NOVEMBER 12, 2015

Syncing tools like Google Analytics and Google AdWords to the marketing tools you’re already using can help you systematically capture useful information about your lead generation campaigns. Google Analytics can help you monitor various aspects of your marketing campaigns—from form conversion rates to traffic sources.

Campaign 28

Campaign Lead Generation Analytics Retention 28

Occam's Razor

FEBRUARY 28, 2017

It also has massively delicious implications in your data, acquisition and retention strategies (ignoring the sweet, heavenly, implications on your customers). Bonus: Remember, you can measure profit everyday in Google Analytics! ]. It is very hard to do, you have to solve so many tough problems. Good behavior shift.

Metrics 60

Metrics Analytics Acquisition Naming 60

ConversionXL

AUGUST 30, 2018

The key is to connect user research to an improved user experience and, in turn, an increase in customer retention, leads, or any other metric for which C-suite members are accountable. It forms several components of our ResearchXL framework : Analyzing web analytics data to understand how users currently move through a site.

Design 111

Design Framework Product Development Technical Review 111

VC Cafe

MARCH 15, 2016

At the end of the post, we’ll have a look at sales within the broader context of customer acquisition and customer success. An easy integration with Google Analytics will let you see which customers ended up converting and you will soon be able to write your own success formula.

Sales 60

Sales Marketing Sales Cycle B2C 60

abovethecrowd.com

OCTOBER 1, 2013

No other metric so holistically captures as many critical aspects of a web site – user design, usability, performance, convenience, ad effectiveness, net promoter score, customer satisfaction – all in a single measurement. Nearly every Internet company on the planet has invested in some form of the first activity, customer acquisition.

Metrics 93

Metrics Conversion Internet Acquisition 93

ConversionXL

NOVEMBER 11, 2015

Adobe Analytics is part of Adobe’s Marketing Suite, and it’s a powerful platform. Formerly known as Adobe SiteCatalyst, the tool has pretty much everything you could want, including real-time analytics, mobile app analytics, funnel tracking, and Predictive Intelligence. It has the potential to be a fantastic tool.”.

Software Review 48

Software Review Technical Review Development Team Review Conversion 48

Occam's Razor

JULY 15, 2014

Just imagine how useful it would be in a non-analytical environment like a museum. And I don't want you to think that the problem is that the above is a dashboard in a digital analytics tool and has just two graphs. Here's another example: Those of you who've read Web Analytics 2.0 They are data pukes.

Analytics 159

Analytics Metrics Web Ohio 159

ConversionXL

JULY 3, 2014

With only 6% of senior executives believing that their companies understand their customers’ needs extremely well, it’s no wonder why customer acquisition and retention has become a substantial problem. 3) Web & Exit Surveys. As the data shows, too many people are getting fed up with how businesses are interacting with them.

Customer 133

Customer Analytics Conversion Lead Generation 133

Steve Blank

FEBRUARY 26, 2020

You need to begin to “instrument” your customer acquisition process with analytics. You’ve built detailed analytics tracking into your product and you should be seeing organic and viral growth; and can provide Daily/Weekly/Monthly Active Users, 30d/90d/120d retention. 2M in 18 months.

Cofounder 429

Cofounder Seed Stage Valuation Metrics 429

A Smart Bear: Startups and Marketing for Geeks

OCTOBER 17, 2011

Beyond the analytical breakdown, I have an emotional attachment to this number , because whenever someone cancels I think about what had to happen to get them to this point, and it kills me. for three months, for a retention after three months of (0.85) 3 = 0.61. Let’s continue the tips and tricks in the comments section.

Business Model 245

Business Model Metrics Engineer Technical Review 245

ConversionXL

AUGUST 27, 2020

According to Amplitude , product analytics “show you who your users are, what they want, and how to keep them.” ” I remember the first time that a client told me how much analytics had helped their business. They simply used their analytics data to make informed decisions. The secret to their success?

Analytics 90

Analytics Product eCommerce Channel 90

ConversionXL

AUGUST 15, 2017

You can do it with nothing more than Google Analytics, a spreadsheet, and some simple math. Keep in mind, however, that there are other, more complicated ways content provides an ROI: Better customer retention. To do that, all you need is Google Analytics. Basically, it works like this: Go to your analytics dashboard.

Marketing 126

Marketing Analytics Conversion SEO 126

ConversionXL

AUGUST 15, 2017

You can do it with nothing more than Google Analytics, a spreadsheet, and some simple math. Keep in mind, however, that there are other, more complicated ways content provides an ROI: Better customer retention. To do that, all you need is Google Analytics. Basically, it works like this: Go to your analytics dashboard.

Marketing 92

Marketing Analytics Conversion SEO 92