Acquisition B2B Campaign Stock 
ConversionXL
MARCH 17, 2021
From long sales cycles to trying to stand out from the sea of sameness, B2B companies face an uphill battle from the start. While thousands of B2B organizations struggle, plenty are able to develop long-term success. Common B2B marketing challenges. So what does it take? Let’s dive in.
ConversionXL
MARCH 11, 2020
Some 73% of Millennial workers are involved in B2B purchase decisions, and 85% of that group uses social media to research products and services for their companies. Still, Facebook (91%), Linkedin (80%), and Twitter (67%) are the most popular social media platforms among B2B marketers. When does Instagram make sense for B2B?
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Up and Running
JULY 15, 2015
It’s a precious commodity; your investment into your own company stock. 50% of B2B companies find it difficult to attribute marketing activity directly to revenue results. Ecommerce statistics—money generated by source, by campaign, by ad, and so on. Acquisition Cost of a New Customer. You need it to perform.
YoungUpstarts
SEPTEMBER 21, 2020
The “Four Es of Going Electronic” While it seems absurd to add “driving paper around” to anyone’s job description, it speaks to how deeply checks are embedded in the B2B world. You’d have to keep them supplied with check stock. You’d have to run an enablement campaign to get vendors on board.
ConversionXL
MAY 27, 2022
The average B2B buyer has 27 brand interactions before deciding. The role of a demand generation manager (DGM) is to manage the team and the campaigns that create awareness and interest. Marketing teams capitalize on this fact with lead generation campaigns. And they put a lot of stock in them.
Occam's Razor
MAY 2, 2017
#tearsofpain One way of removing silos and focusing on the entire business is to leverage Acquisition, Behavior and Outcome metrics. A small change I’ll make in this post is that when I recommend the metrics, I’ll follow the Outcomes | Behavior | Acquisition structure throughout this post. Hence that’s the macro-outcome.
ConversionXL
JANUARY 18, 2022
Studies show only 5% of B2B buyers are ready to buy right now. There can be a temptation to get your brand widely recognized by running a blanket campaign that targets all major platforms. 50% of B2B decision-makers use YouTube to research purchases, and 70% of viewers bought from a brand after seeing it on YouTube.
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