ConversionXL

JANUARY 18, 2022

It partners with sales to close more revenue, informs product teams to deliver better products, and in some cases, co-owns demand generation activities with marketing teams. Founder Nathan Barry launched in 2013 to help creators sell their books and courses but failed to meet revenue goals and eventually stalled.

Marketing 110

Marketing Product Audience Equity 110

Up and Running

JULY 15, 2015

50% of B2B companies find it difficult to attribute marketing activity directly to revenue results. Ecommerce statistics—money generated by source, by campaign, by ad, and so on. Some people prefer to track Gross Revenue, instead of (or along with) the lifetime value of the client. Acquisition Cost of a New Customer.

Marketing 60

Marketing Social Media Campaign Acquisition 60

ConversionXL

AUGUST 18, 2020

In this article, I walk you through a framework—the SEO pyramid—and how to think about keyword research for B2B SaaS businesses. The SEO Pyramid categorizes search term types for B2B SaaS businesses. Upstream and downstream products : Deputy (employee time tracking software), BigCommerce (ecommerce software), etc. Problem terms.

Framework 123

Framework B2B SEO Search 123

Up and Running

APRIL 17, 2018

In fact, according to Shopify , global retail ecommerce sales are on track to reach $4.5 B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 Below, I’ve listed some of the SEO basics for ecommerce to get you started. trillion in 2014.

SEO 80

SEO eCommerce Analytics Software Review 80

View from Seed

AUGUST 30, 2016

Acquisitions are happening more and more, while companies like PillPack, Actifio, CarGurus, OnShape, Acquia, Applause, and others continue to march forward. These companies are all over the map: B2B, B2C, SaaS, ecommerce, healthcare, SMB-focused, enterprise-focused, etc. Their target consists of SMBs specifically.

Social Media 185

Social Media B2B North America Media 185

Occam's Razor

MAY 2, 2017

#tearsofpain One way of removing silos and focusing on the entire business is to leverage Acquisition, Behavior and Outcome metrics. A small change I’ll make in this post is that when I recommend the metrics, I’ll follow the Outcomes | Behavior | Acquisition structure throughout this post. Ecommerce: Betabrand. I love Betabrand.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

ConversionXL

NOVEMBER 22, 2022

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Metrics 105

Metrics Analytics Marketing Acquisition 105

Steve Blank

APRIL 1, 2020

Your revenue plans are no longer valid. What’s your monthly cash burn at your new low revenue level? The CEO should dial through as many of the largest existing customers to get a firsthand understanding of the magnitude of any revenue shortfall. How can you shift focus to customer retention versus acquisition?

South Korea 333

South Korea Salary Business Model China 333

ConversionXL

NOVEMBER 15, 2016

The differences, much like the differences of B2B optimization in general, mostly come down to differing business cycles, purchasing decisions, and success metrics. So you can more safely worry about fewer metrics on an eCommerce site, like increasing AOV or conversion rate (not that it’s easy to increase these). Gross margin.

Conversion 48

Conversion Churn Rate Retention Metrics 48

Occam's Razor

FEBRUARY 10, 2016

While I can't know all the goals you should set (and the economic value you should use for each goal), let me share with you five goals that every business, B2B or B2C, should set up in their analytics practice (in Google Analytics, IBM Analytics, Adobe Analytics, or whatever it is that you are high on right now). No, of course not.

Analytics 60

Analytics eCommerce Metrics Acquisition 60

ConversionXL

JANUARY 18, 2022

It’s one of many ecommerce software platforms on the market but only the fifth most popular by market share. It’s also not the cheapest ecommerce platform: Squarespace plans start at $12 per month, Woocommerce has a completely free plan, and Shopify’s plans start at $30 per month. Customer acquisition cost. Take Shopify.

Equity 94

Equity Marketing Social Media Software Review 94

ConversionXL

NOVEMBER 5, 2020

Today, Grizzle is a full-service content marketing and SEO agency that provides B2B and SaaS companies end-to-end services. Most B2B buyers know this. For ambitious agencies, taking an MVP approach can unlock incredibly lucrative revenue streams. About 18 months later, we pivoted our messaging to evolve beyond digital PR.

PR 120

PR B2B Lean Audience 120

ConversionXL

FEBRUARY 26, 2014

24/7 online retailers could apply this same tactic for Campaigns that focus around getting people to contact the business for special deals, or b2b Campaigns that connect visitors to inside sales. Check back with them on at least a quarterly basis, so you can keep up with changes to business behavior.

PPC 111

PPC Widget Campaign Technical Review 111

Duct Tape Marketing

APRIL 14, 2022

So yeah, I, there there's some confusion around these terms, partner, marketing partnership, marketing affiliate market, and you have influencer and B2B. So I just consider affiliate marketing, part of this greater ecosystem of partnership marketing now, which includes influencer and B2B and aspects of business development.

Marketing 89

Marketing Affiliate Channel Software Review 89

ConversionXL

NOVEMBER 4, 2020

If you know that a particular cohort of users work in ecommerce but haven’t signed up for the paid plan yet—show them testimonials and case studies of your successful ecommerce customers. As you move towards the revenue stage with your freemium users, it’s vital that these prompts are impactful and perfectly timed.

Conversion 103

Conversion Email eCommerce Community 103

ConversionXL

OCTOBER 4, 2021

Over a third of email marketers struggle with acquisition and close to a half say increasing engagement is their number one challenge. Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. via B2B Marketing Alliance ]. total revenue / total spend).

Email 136

Email Customer Marketing Software Review 136

Occam's Razor

SEPTEMBER 15, 2014

The team at Google has done a great job of having the end-to-end view there across Acquisition, Behavior and Outcomes. If you have ecommerce you will see key metrics related to money making. If you have ecommerce you will see key metrics related to money making. Transactions, Revenue and Ecommerce Conversion Rate.

Analytics 141

Analytics Metrics Mobile DC 141

Occam's Razor

AUGUST 11, 2014

Search Contribution: Acquisition, Behavior, Outcomes! The problem is they over-indexed in acquisition (the first five metrics), only had one outcome metric, and no behavior metric. Data above is for a B2B website with no ecommerce. Do you see that I cover acquisition, behavior and outcomes again? Always do this!

Metrics 147

Metrics Analytics Channel eCommerce 147

Occam's Razor

DECEMBER 9, 2013

A good example, for e-commerce and non-ecommerce sites, is [link]. Regardless of if you are a B2B or B2C or A2Z company, regardless of if you are big or small, regardless of how great you think you are, I believe you can benefit from taking one step at a time when it comes to ensuring that data analysis drives business value.

Analytics 165

Analytics Marketing Channel Metrics 165

Occam's Razor

APRIL 21, 2014

If you can fix that, more revenue will immediately flow into your client's bottom-line. Find campaigns where they are spending most money, lower the bounce rate and reduce acquisition cost. It will put that data in Campaigns section of the Acquisition report. They will show affection towards you. Earn more affection.

Analytics 131

Analytics Marketing Campaign Metrics 131

ConversionXL

JULY 3, 2014

With only 6% of senior executives believing that their companies understand their customers’ needs extremely well, it’s no wonder why customer acquisition and retention has become a substantial problem. You can create segments that reflect: Average revenue per user. The Case For Building Customer Personas Out Of Data-Driven Research.

Customer 133

Customer Analytics Conversion Lead Generation 133

Occam's Razor

AUGUST 12, 2013

MCA-O2S covers the challenge of attributing the offline impact (revenue/brand value/butts in seats/phone calls/etc) driven by online marketing and advertising. And you are telling me that the Cost Per Acquisition for my display campaigns is not $201 but rather a lowly $155? That is so cool. Just to be conservative.

Channel 161

Channel Analytics Campaign Conversion 161

Occam's Razor

NOVEMBER 15, 2010

Go to the B2B dancing monkey video (what!). Go read some customer reviews (if a ecommerce site) or visitor comments (if a blog). Remember those terms apply to ecommerce and non-ecommerce websites. Step #2: How good is the acquisition strategy? See how it looks. Go to the product pages. Go to the donation pages.

Web 139

Web Analytics eCommerce Campaign 139

ConversionXL

SEPTEMBER 30, 2020

As a B2B business, we’ve struggled with this problem for a long time. deterministic) and predictive attribution scenarios for the following case: A user clicks on a Google search ad and opens a mobile version of a fashion ecommerce website. probability to convert, and predicted revenue from this session is $300.

Artificial Inteligence 121

Artificial Inteligence Channel eCommerce Conversion 121

Occam's Razor

JULY 22, 2013

If you want to grow your business, you are going to need content/engagement points for the See stage (the widest possible addressable audience) and for the Think stage (fill up your funnel at the very top, convince people early, build relationships, convert higher at a cheaper acquisition cost). It is also rude. Again, important. Go, win big.

Framework 163

Framework Marketing Metrics Audience 163

ConversionXL

MARCH 3, 2021

Brands that rely heavily on revenue from paid than organic search are only one crisis away from having their business turn upside down. SEO has a wonderful way of drastically lowering cost-per-acquisition over time. For ecommerce companies you’ll likely want to track when a user adds items to their shopping cart.

PPC 146

PPC SEO Campaign Analytics 146

ConversionXL

MAY 8, 2019

Ecommerce marketing often focuses on the bottom of the funnel—remarketing ads for abandoned carts, time-limited email discounts, etc. Yet the average ecommerce conversion rate is between 1 and 3%. The overwhelming majority of ecommerce site visitors are non-purchasers. Ecommerce content marketing for every stage of the funnel.

eCommerce 131

eCommerce Marketing Audience Non-Compete 131

ConversionXL

MARCH 26, 2014

What I find most useful about this report is the ability for B2B companies to gain insights with regards to their leads or prospects (could be applied to lead scoring within a CRM). Notice that bounce rate is significantly higher (and ecommerce conversion significantly lower) via tablet than desktop and mobile.

Analytics 131

Analytics Conversion Metrics Europe 131

Occam's Razor

JUNE 28, 2011

Our Goal as a B2B business is to connect a high value prospect to an Authorized Dealer / Rep, to try to revolutionize our marketing by going after the search long tail with AdWords, and more. The thing we call Revenue. and Revenue. Company impact is maximizing Revenue Per Acquisition. Absolutely criminal.

Metrics 126

Metrics Web Analytics Campaign 126

ConversionXL

AUGUST 27, 2020

7 Ways that Predictive Analytics Is Transforming Ecommerce. Ecommerce companies who get the majority of their revenue from digital properties would also fit into this group. This may mean more revenue, more users, more referrals , or anything else that matters to you. By Gagan Mehra. I agree to get emails.

Analytics 90

Analytics Product eCommerce Channel 90

ConversionXL

JULY 18, 2017

Ecommerce companies who get the majority of their revenue from digital properties would also fit into this group. I recommend companies consider investing in product analytics tools when they reach the following numbers: 100+ B2B users (companies) or 2000+ B2C users (consumers). Spending $1000+ per month on user acquisition.

Analytics 123

Analytics Product Channel Retention 123

ConversionXL

JULY 18, 2017

Ecommerce companies who get the majority of their revenue from digital properties would also fit into this group. I recommend companies consider investing in product analytics tools when they reach the following numbers: 100+ B2B users (companies) or 2000+ B2C users (consumers). Spending $1000+ per month on user acquisition.

Analytics 107

Analytics Product Channel Retention 107

VC Cafe

JUNE 22, 2010

ForNova provides a B2B turnkey solution to enable building aggregation solutions for classifieds eCommerce, travel and many other specific content verticals. The platform supports multiple verticals such as real estate, cars, travel, hotels, flights, jobs, events, products, eCommerce and more.

Media 145

Media Social Network Flash 145