ConversionXL

SEPTEMBER 20, 2021

In both respects, you need to understand if your content and paid media efforts are performing. By elevate, we mean high AVD and CTR can get you into YouTube’s recommendation engine. As mentioned above, most people find your content from YouTube’s recommendation engine. Why does YouTube elevate AVD and CTR?

Analytics 134

Analytics Metrics Channel Video 134

Duct Tape Marketing

FEBRUARY 6, 2024

Understanding Research Engine Optimization And Its Impact on SEO with Shama Hyder written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Shama Hyder. 16:09] How does Privacy and Data play a role in REO? [19:28]

Engineer 64

Engineer SEO ChatGPT Channel 64

ConversionXL

APRIL 4, 2017

Paid Acquisition. You’re undoubtedly familiar with paid acquisition, as it’s the digital equivalent of traditional advertising. This is generally split into two areas, though they’re often used together to some varying proportion: Search Engine Marketing. When Does Paid Acquisition Work for SaaS Startups?

Channel 118

Channel Marketing Viral SEO 118

ConversionXL

JUNE 2, 2022

Within hours, Legere praised the work on social media. Pre-digital marketing, traditional lead generation involved reaching out to unaware buyers through outbound marketing tactics such as cold-calling, direct mail, or media advertising to introduce them to products or services in the hope of convincing them to convert.

Lead Generation 94

Lead Generation Marketing Sales Cycle Campaign 94

ConversionXL

JUNE 16, 2020

You still need to: Create quality content on relevant topics that users search for; Make sure search engines can access it; Establish your site as an authority. Digital media scales with ad spend and martech, but SEO takes man-hours. Since we’re in B2B SaaS, ours are: Role pages; Products; Industries; Features and use cases.

SEO 121

SEO Technical Review Software Review XML 121

Austin Startup

APRIL 17, 2017

Thrillbox Thrillbox is an immersive media analytics platform that provides distribution tools for content generators, advertising agencies, vendors, and networks. You will be creating and scheduling social media posts for our Facebook, Pinterest, and Twitter accounts. The Clubhouse is Now On-Demand | Partake.

Semantic 48

Semantic Social Media Database Artificial Inteligence 48

Up and Running

APRIL 17, 2018

B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 Typically, the customer journey includes the following stages : Awareness: the customer becomes aware of your brand or product through social media, advertising, or word-of-mouth. trillion in 2021, up from $1.3

SEO 80

SEO eCommerce Analytics Software Review 80

ConversionXL

NOVEMBER 8, 2018

Are there use cases for voice search in B2B? Notably, Dean continued, “the growth in voice isn’t coming 100% from smart speakers like Google Home, which aren’t super relevant for B2B companies anyway. Instead, a good chunk of all searches are becoming voice searches on mobile phones and—important for B2B—desktops.”.

B2B 100

B2B eCommerce Search Technical Review 100

Duct Tape Marketing

FEBRUARY 14, 2018

Thanks to John’s generous promotion of my content over the years, many of you probably know I’ve spent most of my career in search engine optimization. Address acquisition products like Privy and MailMunch make it incredibly easy to tie your website, landing pages, and social campaigns directly to your email lists at your ESP.

Email 49

Email Technical Review Marketing SEO 49

ConversionXL

JUNE 8, 2017

According to the same study, 80% of its customers’ video plays comes from its personalized recommendation engine. Acquisition segments. Acquisition segments. If you are in B2B, you’ve certainly heard of account-based marketing by now. .” How does Netflix manage to find the right show for the right user so quickly?

Programming 97

Programming Revenue Analytics Software Review 97

ConversionXL

NOVEMBER 22, 2022

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Metrics 105

Metrics Analytics Marketing Acquisition 105

ConversionXL

MARCH 25, 2020

A B2B website that educates potential buyers isn’t a personal “weblog.” If the philosophical argument doesn’t motivate you, search engines will. Search engines seem to be getting a bit smarter—elevating short, efficient articles—but long articles still dominate.). To be honest, it never did. It doesn’t age the same way.

Analytics 68

Analytics Metrics Technical Review Search 68

crowdSPRING Blog

FEBRUARY 1, 2013

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! The State of Business To Business (B2B) Content Marketing In North America - [link]. 8 Startup Founders Reveal Their #1 User Acquisition Tactic | Treehouse - [link].

Social Media 109

Social Media Small Business North America Design 109

Hippoland

AUGUST 8, 2018

One thing I’ve noticed is that almost every repeat, previously-successful-founder focuses on the same thing for their respective startups: customer acquisition. A typical ad-based revenue stream on a media website is around $5 per 1000 eyeballs ($5m CPM and give or take $1-$20ish CPMs). 2) B2B startups have high margins.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Hippoland

AUGUST 8, 2018

One thing I’ve noticed is that almost every repeat, previously-successful-founder focuses on the same thing for their respective startups: customer acquisition. A typical ad-based revenue stream on a media website is around $5 per 1000 eyeballs ($5m CPM and give or take $1-$20ish CPMs). 2) B2B startups have high margins.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Duct Tape Marketing

OCTOBER 17, 2018

I actually did a study on this a few years ago, and I looked at 351 B2B companies with 50 to 1000 employees, and there was a huge difference between the software companies and the non software companies. Are they doing search engine advertising? Are they doing anything on social media.

Marketing 56

Marketing Social Media Analytics Software 56

Duct Tape Marketing

NOVEMBER 1, 2017

You know Robert talks about BabyCenter.com from Johnson and Johnson all the time and how they created this standalone media property that enables them to not only sell more of their stuff but to create more products and services that they never thought was possible. John Jantsch: Because social media marketing requires content.

Cost 37

Cost Marketing Audience Media 37

ConversionXL

JUNE 2, 2022

Individuals don’t make B2B buying decisions; groups do. For 90% of companies , the top goal for ABM is new business generation— new clients, new contracts, new logo acquisition, etc. For example, if one new acquisition is worth $10K, a pilot win could be 20 new acquisitions for $200K. Who is following you on social media?

Customer 98

Customer Marketing Channel Acquisition 98

ConversionXL

JANUARY 18, 2022

Studies show that only 5% of B2B customers are ready to buy. HubSpot built brand equity through community-building, blog posts, social media marketing , and its HubSpot Academy. If you’re creating a brand people like , they’ll be happy to sing your praises on social media and in forums. Image source. Brand awareness.

Equity 94

Equity Marketing Social Media Software Review 94

ConversionXL

FEBRUARY 26, 2014

24/7 online retailers could apply this same tactic for Campaigns that focus around getting people to contact the business for special deals, or b2b Campaigns that connect visitors to inside sales. Don’t stop with just the major search engines! Quickly adapt your messaging to address new information.

PPC 111

PPC Widget Campaign Technical Review 111

ConversionXL

JANUARY 18, 2022

Studies show only 5% of B2B buyers are ready to buy right now. Not only is this resource-heavy, but you also risk missing the nuances of social media platforms. 50% of B2B decision-makers use YouTube to research purchases, and 70% of viewers bought from a brand after seeing it on YouTube. It’s a masterclass in B2B storytelling.

Audience 122

Audience Technical Review Social Media Campaign 122

ConversionXL

OCTOBER 25, 2018

Content creation, the engine of inbound marketing, creates the draw (i.e. It starts with having the right data in the system,” noted Kamil Rextin, who wrote about B2B attribution. (Outbound marketing can still be part of a demand generation strategy.). generates the demand) for the target audience. Second, “lead” generation.

Demand 132

Demand Vertical Campaign Channel 132

Duct Tape Marketing

APRIL 14, 2022

So yeah, I, there there's some confusion around these terms, partner, marketing partnership, marketing affiliate market, and you have influencer and B2B. So I just consider affiliate marketing, part of this greater ecosystem of partnership marketing now, which includes influencer and B2B and aspects of business development.

Marketing 90

Marketing Affiliate Channel Software Review 90

Occam's Razor

SEPTEMBER 30, 2013

A secondary, under-appreciated, challenge is that search engines value freshness of content. It is also immensely beneficial for search engine optimization (great content, delivered fresh, every day!). Acquisition is everything we do to attract traffic. many teams for acquisition. many teams for acquisition.

Analytics 154

Analytics Marketing Social Media Technical Review 154

VC Cafe

JANUARY 22, 2021

Amazon Corporate Development – Notable acquisitions include Whole Foods ($13.7B), smart doorbell system Ring ($1.2B, 2018) and autonomous mobility technology Zoox ($1.2bn). AWS Marketplace Startup Program – the ‘app store’ for B2B startups who are interested to sell their product to AWS customers. Support Programs.

Technical Review 174

Technical Review Startup Venture Capital Incubator 174

Occam's Razor

DECEMBER 9, 2013

During this stage you should also invest a lot in Search Engine Optimization. The cool part about display advertising is that we can build our brands cost effectively, introduce our products to a new audience, and create demand based on a number of intent signals (this last part is often missing from offline media). Entertain Me 2.

Analytics 165

Analytics Marketing Channel Metrics 165

David Teten

DECEMBER 3, 2019

Many tools designed for B2B marketing in general are also relevant to investors. We’re using … TinyLetter for our “Content Newsletter” … and Buffer to schedule social media posts. Point Nine Capital uses Mention for media monitoring. I previously posted a detailed presentation with sales technology tools useful for B2B sales.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Occam's Razor

AUGUST 12, 2013

And you are telling me that the Cost Per Acquisition for my display campaigns is not $201 but rather a lowly $155? The core premise of the time decay model is this: The media touch point closest to conversion gets most of the credit, and the touch point prior to that will get less credit based on a smart and simple algorithm.

Channel 161

Channel Analytics Campaign Conversion 161

The Next Web

AUGUST 19, 2013

Mikita Mikado is a software engineer and entrepreneur from Belarus, now based in San Francisco. I’m a geek and software engineer from the former ­Soviet state of Belarus. It just so happened that I became the CEO of a B2B tech startup. Direct sales are common with B2B startups. LTV ­ CAC = ROI.

Belarus 137

Belarus Viral Channel Startup 137

Occam's Razor

SEPTEMBER 15, 2014

Here's a graph that shows how US adults consume media, it shows time in hours. Media-Mix Modeling/Experimentation. The team at Google has done a great job of having the end-to-end view there across Acquisition, Behavior and Outcomes. It does not matter if you are a B2B or B2C or A2K, you will always see this.

Analytics 141

Analytics Metrics Mobile DC 141

ConversionXL

MAY 27, 2020

Damn, I’ll admit—I even have a tradition of treating myself with a beautiful new pair after a successful business trip or client acquisition. I’ve been in the B2B link-building game for almost five years, and the true value of link building isn’t quick fixes. B2B copywriting almost always requires more skill and time compared to B2C.

B2B 142

B2B Social Media Email Campaign 142

ConversionXL

MAY 19, 2016

She might turn to social media, look at more car insurance providers, go into the office, read online reviews, sign up for a newsletter first, etc. Gone are the days of simple funnels and so there are many external factors that influence a purchase decision, such as content marketing or social media. Identify User Behavior. via Quora).

Analytics 78

Analytics Metrics Channel Software Review 78

Occam's Razor

AUGUST 11, 2014

Search Contribution: Acquisition, Behavior, Outcomes! Search engines are immensely valuable sources of traffic for any type of website. Given our challenges with not provided , (See: Search: Not Provided: What Remains, Keyword Data Options, the Future ), it might be optimal to just have the search engine level view in the dashboard.

Metrics 147

Metrics Analytics Channel eCommerce 147

Occam's Razor

MAY 20, 2013

Digital advertising and marketing is a key part of ZQI's multi-channel acquisition portfolio. How should you decide which one of these acquisition sources you should invest in more? how can you figure out which acquisition channel is more important? Identify the Real Business Profitability Point: B2B.

Analytics 139

Analytics Aggregator Channel B2B 139

Occam's Razor

FEBRUARY 20, 2012

If you are a regular reader of this blog you know how deeply fond I am of the Acquisition, Behavior, Outcomes framework. Now it's time for acquisition. I want to know if they have even a simplistic understanding of how to rock social media. No business, B2C or B2B or here2there, can exist without a robust YouTube strategy.

Web 138

Web Analytics Technical Review Affiliate 138

Occam's Razor

JULY 22, 2013

Then there is Agile for engineering. If you want to grow your business, you are going to need content/engagement points for the See stage (the widest possible addressable audience) and for the Think stage (fill up your funnel at the very top, convince people early, build relationships, convert higher at a cheaper acquisition cost).

Framework 163

Framework Marketing Metrics Audience 163

Austin Startup

JUNE 26, 2019

We tried, and opted out of, potentials for pivots; we pitched for game-changing partners and acquisitions that did not ultimately convert. Even though most of this message was already drafted, we also had a Hail Mary of a final acquisition conversation that closed the following morning. Obviously, it did not convert.

Silicon Valley 54

Silicon Valley Startup B2C Sweat Equity 54