ConversionXL

AUGUST 18, 2020

In this article, I walk you through a framework—the SEO pyramid—and how to think about keyword research for B2B SaaS businesses. The SEO Pyramid categorizes search term types for B2B SaaS businesses. For many B2B SaaS companies, problem terms are the biggest opportunity. What is the SEO pyramid? brand terms, solution terms, etc.)

Framework 123

Framework B2B SEO Search 123

Steve Blank

MAY 29, 2011

Max entered Stanford in the fall of 2010 as a freshman, took as many of the engineering entrepreneurship classes as he could and independent study with me. (He B2C vs. B2B is not a meaningful segmentation of Internet startups anymore because the Internet has changed the rules of business. I was feeling pretty old.

Technical Cofounder 333

Technical Cofounder Early Stage Startup Silicon Valley 333

ConversionXL

APRIL 4, 2017

Paid Acquisition. You’re undoubtedly familiar with paid acquisition, as it’s the digital equivalent of traditional advertising. This is generally split into two areas, though they’re often used together to some varying proportion: Search Engine Marketing. When Does Paid Acquisition Work for SaaS Startups?

Channel 118

Channel Marketing Viral SEO 118

View from Seed

SEPTEMBER 4, 2018

This is why we actually have one of the lowest # of investments/partner among all institutional seed funds, and have invested in developing a platform of resources to support founders around team building, product, customers acquisition, and capital planning.

North America 120

North America Seed Stage Early Stage Lead Investor 120

ConversionXL

SEPTEMBER 20, 2018

Three out of every four B2B buyers would rather self-educate than learn about a product from a sales representative, according to Forrester. customer acquisition process and channels). Tidal Wave 2 – Rising Acquisition Costs. ?. Cons : Expensive customer acquisition cost (CAC) and hard to scale. ideal customer).

Marketing 289

Marketing Sales Cycle Acquisition Sales 289

ConversionXL

FEBRUARY 27, 2019

Nichole Elizabeth DeMeré , a B2B SaaS consultant, lamented that. Most products are built by engineers and product people, and they are often uncomfortable cold calling customers to get meetings for early feedback. While those acquisition efforts worked well, not all do. Cheap acquisition is (too) cheap.

Product 110

Product Campaign Acquisition Social Media 110

ConversionXL

SEPTEMBER 20, 2021

By elevate, we mean high AVD and CTR can get you into YouTube’s recommendation engine. As mentioned above, most people find your content from YouTube’s recommendation engine. We’ve explained why AVD is given so much weight in the recommendation engine. Why does YouTube elevate AVD and CTR? Both metrics represent high engagement.

Analytics 134

Analytics Metrics Channel Video 134

Duct Tape Marketing

FEBRUARY 6, 2024

Understanding Research Engine Optimization And Its Impact on SEO with Shama Hyder written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Shama Hyder. Search engines are still here, they're evolving and so forth.

Engineer 64

Engineer SEO ChatGPT Channel 64

ConversionXL

JUNE 16, 2020

You still need to: Create quality content on relevant topics that users search for; Make sure search engines can access it; Establish your site as an authority. Enterprise sites are typically bigger, which adds emphasis on technical accessibility, but the basics remain: Can search engines efficiently access your content? Conclusion.

SEO 121

SEO Technical Review Software Review XML 121

Up and Running

APRIL 17, 2018

B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 SEO, or search engine optimization, makes your website and its content more visible to search engines. In fact, according to Shopify , global retail ecommerce sales are on track to reach $4.5

SEO 80

SEO eCommerce Analytics Software Review 80

ConversionXL

NOVEMBER 8, 2018

Are there use cases for voice search in B2B? Notably, Dean continued, “the growth in voice isn’t coming 100% from smart speakers like Google Home, which aren’t super relevant for B2B companies anyway. Instead, a good chunk of all searches are becoming voice searches on mobile phones and—important for B2B—desktops.”.

B2B 100

B2B eCommerce Search Technical Review 100

ConversionXL

NOVEMBER 24, 2021

If we’re a B2B company selling into brick-and-mortar retail environments, and we’re looking to find an audience of retail executives, we’ll start with a simple Google search. SparkToro is an audience research platform that helps marketers find their prospective customers’ main sources of influence.

Reputation 134

Reputation Audience Management Social Media 134

Austin Startup

APRIL 17, 2017

Candidates will learn our culture and how to go through steps of sales cycle with Lead Generation, B2B and B2C sales and account management. AUTHORS delivers insights and predictive analytics to entertainment companies during the acquisitions process, supporting editors and producers in making smart project decisions.

Semantic 48

Semantic Social Media Database Artificial Inteligence 48

View from Seed

JUNE 5, 2018

B2C companies usually have a strong grasp of their marketing funnel (and B2B companies with their sales funnel), and the best ones are relentless on constant fine-tuning and optimization. no one wants to be the first female engineer joining a 15-person all male-engineering team. Diverse teams produce better business performance.

Hiring 120

Hiring Portfolio Metrics B2C 120

ConversionXL

JUNE 2, 2022

According to Demand Gen Report, 56% of B2B buyers say that a web search is their first resource, and 79% say the winning vendor’s content significantly impacts their buying decision. A lot of research can be done for free using current data and online sources like search engines, social media, websites, and industry publications.

Lead Generation 94

Lead Generation Marketing Sales Cycle Campaign 94

Duct Tape Marketing

FEBRUARY 14, 2018

Thanks to John’s generous promotion of my content over the years, many of you probably know I’ve spent most of my career in search engine optimization. Address acquisition products like Privy and MailMunch make it incredibly easy to tie your website, landing pages, and social campaigns directly to your email lists at your ESP.

Email 49

Email Technical Review Marketing SEO 49

ConversionXL

JUNE 8, 2017

According to the same study, 80% of its customers’ video plays comes from its personalized recommendation engine. Acquisition segments. Acquisition segments. If you are in B2B, you’ve certainly heard of account-based marketing by now. .” How does Netflix manage to find the right show for the right user so quickly?

Programming 97

Programming Revenue Analytics Software Review 97

ConversionXL

NOVEMBER 22, 2022

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Metrics 105

Metrics Analytics Marketing Acquisition 105

Rob Go

SEPTEMBER 4, 2018

This is why we actually have one of the lowest # of investments/partner among all institutional seed funds, and have invested in developing a platform of resources to support founders around team building, product, customers acquisition, and capital planning.

North America 36

North America Seed Stage Early Stage Lead Investor 36

Seeing Both Sides

JULY 11, 2013

Across our portfolio and in my own entrepreneurial experience, I have seen three main sales models work successfully in scaling B2B sales: 1) Enterprise; 2) Telephone; and 3) Developer-driven. customer acquisition cost or CAC). I''ll discuss each one below. 1) Enterprise Sales. in quota for a rep (i.e., $1m

Sales 50

Sales Technical Review Software Review B2B 50

Hippoland

AUGUST 8, 2018

One thing I’ve noticed is that almost every repeat, previously-successful-founder focuses on the same thing for their respective startups: customer acquisition. But, if they are not, it’s very hard to use paid acquisition to generate that type of traffic for under $5. 2) B2B startups have high margins.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Hippoland

AUGUST 8, 2018

One thing I’ve noticed is that almost every repeat, previously-successful-founder focuses on the same thing for their respective startups: customer acquisition. But, if they are not, it’s very hard to use paid acquisition to generate that type of traffic for under $5. 2) B2B startups have high margins.

Founder 48

Founder Sales Cycle Affiliate Retention 48

ConversionXL

MARCH 25, 2020

A B2B website that educates potential buyers isn’t a personal “weblog.” If the philosophical argument doesn’t motivate you, search engines will. Search engines seem to be getting a bit smarter—elevating short, efficient articles—but long articles still dominate.). To be honest, it never did. It doesn’t age the same way.

Analytics 68

Analytics Metrics Technical Review Search 68

Mucker Lab

APRIL 6, 2023

It's very hard for PLG to be the only or main motion with infrastructure products because it's not something one engineer will just test and buy. A lot of times as founders–especially technical founders, engineers, product people–believe if we build this awesome feature that solves your pain point, you should come and use it.

Product 78

Product CTO Hire Startup Fractional CTO 78

Hippoland

SEPTEMBER 28, 2018

B2B, for example, hasn’t even even really started as a category yet. The interesting thing about the US market is that customer acquisition these days is actually fairly straightforward online now for most customer audiences. This makes it easier to do customer acquisition for a consumer-based company. more on this below).

Asia 48

Asia Indonesia B2B Singapore 48

Hippoland

SEPTEMBER 28, 2018

B2B, for example, hasn’t even even really started as a category yet. The interesting thing about the US market is that customer acquisition these days is actually fairly straightforward online now for most customer audiences. This makes it easier to do customer acquisition for a consumer-based company. more on this below).

Asia 48

Asia Indonesia B2B Singapore 48

ConversionXL

MARCH 5, 2019

For example, Jon Buchan of Charm Offensive is known for his humorous B2B emails, usually with pictures of cute animals included as attachments. Timing can play a critical role in message relevance, something Lemkin discovered in his first cold email campaign: In my first start-up, I cold emailed the VP Engineering of a Fortune 100 company.

Email 130

Email Campaign Reputation San Diego 130

Hearpreneur

OCTOBER 10, 2018

Africa Travel was established over 25 years ago, so there was no such thing as search engine optimisation back then. However, we have found our name to be a valuable asset in the world of SEO; the name itself is a keyword that our customers search for, making it easy for us to rank in the search engine results. 11- Four key words.

Naming 102

Naming LLC Entrepreneur Macedonia 102

techcrunch.com

MARCH 8, 2012

My experience: I exited my last company, an award-winning B2B telecoms operator, and knew that I wanted to build a SaaS product. Three major acquisitions in as many months in this space confirm it is). If you still don’t know what product/market fit is, and why it matters, please read up on it. Crunchboard.

Technical Cofounder 49

Technical Cofounder Cofounder San Antonio Europe 49

Duct Tape Marketing

OCTOBER 17, 2018

I actually did a study on this a few years ago, and I looked at 351 B2B companies with 50 to 1000 employees, and there was a huge difference between the software companies and the non software companies. Are they doing search engine advertising? You can tell without ever talking to someone, do they have a marketing automation program?

Marketing 56

Marketing Social Media Analytics Software 56

ConversionXL

JUNE 2, 2022

Individuals don’t make B2B buying decisions; groups do. For 90% of companies , the top goal for ABM is new business generation— new clients, new contracts, new logo acquisition, etc. For example, if one new acquisition is worth $10K, a pilot win could be 20 new acquisitions for $200K.

Customer 98

Customer Marketing Channel Acquisition 98

ConversionXL

FEBRUARY 26, 2014

24/7 online retailers could apply this same tactic for Campaigns that focus around getting people to contact the business for special deals, or b2b Campaigns that connect visitors to inside sales. Don’t stop with just the major search engines! Quickly adapt your messaging to address new information.

PPC 111

PPC Widget Campaign Technical Review 111

ConversionXL

NOVEMBER 29, 2018

Lincoln Murphy cites a 3% conversion rate for SaaS and B2B web apps; a 2012 article on several leading platforms suggested a range between 1 and 10%. Nonetheless, sharpening targeting for user acquisition or offering a trial only to some users (e.g. Freemium’s core growth engine is social proof aka word-of-mouth marketing.

Customer 119

Customer Conversion Acquisition B2B 119

crowdSPRING Blog

FEBRUARY 1, 2013

The State of Business To Business (B2B) Content Marketing In North America - [link]. 8 Startup Founders Reveal Their #1 User Acquisition Tactic | Treehouse - [link]. The State of Business To Business (B2B) Content Marketing In North America - [link]. Seth Godin: Why Small Businesses Fail | Inc. – [link].

Social Media 109

Social Media Small Business North America Design 109

ConversionXL

JANUARY 18, 2022

Studies show that only 5% of B2B customers are ready to buy. Reverse engineer customer behavior by digging into your existing data to find out how they interact with your business. Customer acquisition cost. To grow a brand, you have to be familiar to the other 95%. When they’re in the market, they’ll remember you.

Equity 94

Equity Marketing Social Media Software Review 94

Duct Tape Marketing

APRIL 14, 2022

So yeah, I, there there's some confusion around these terms, partner, marketing partnership, marketing affiliate market, and you have influencer and B2B. So I just consider affiliate marketing, part of this greater ecosystem of partnership marketing now, which includes influencer and B2B and aspects of business development.

Marketing 89

Marketing Affiliate Channel Software Review 89

Occam's Razor

JANUARY 6, 2010

I hope that before you go for massive web analytics glory that your use your wonderful powers first to make sure your site and customer acquisition strategy does not suck. It is that important (especially if you are a non-ecommerce b2b government peaceful protest photo sharing website). There are so many ideas.

Analytics 99

Analytics Web Campaign PPC 99