Duct Tape Marketing

NOVEMBER 15, 2023

With over a decade of experience in his toolkit, he specializes in helping clients build out cross-channel acquisition systems using a mix of owned, earned and paid tactics. 07:17] What is you cross-channel acquisition strategy? [11:13] I only work with B2B clients as well into service delivery. This is John Jantsch.

Channel 66

Channel Acquisition Framework B2B 66

ConversionXL

MAY 27, 2022

However, due to B2B market saturation, customer acquisition costs are rising ; this digital marketing strategy of giving a little and getting a lot no longer works. Clicks and conversions are typical KPIs for paid media. I spend time on social media sites, like Instagram. Not adjusting your paid media strategy.

Demand 124

Demand B2B Distribution Channel 124

ConversionXL

JULY 8, 2021

Paid media is one of the most lucrative sources of customers for ecommerce. For example, on the Backlinko website, Brian Dean makes newsletter subscriptions the prominent CTA on each web page: Brian is bullish on organic traffic. Acquisition conversion rate: Which channels produce the best conversion rate, and why?

Conversion 156

Conversion CPA Metrics Analytics 156

ConversionXL

JUNE 2, 2022

Within hours, Legere praised the work on social media. Pre-digital marketing, traditional lead generation involved reaching out to unaware buyers through outbound marketing tactics such as cold-calling, direct mail, or media advertising to introduce them to products or services in the hope of convincing them to convert.

Lead Generation 94

Lead Generation Marketing Sales Cycle Campaign 94

Austin Startup

APRIL 17, 2017

Thrillbox Thrillbox is an immersive media analytics platform that provides distribution tools for content generators, advertising agencies, vendors, and networks. You will be creating and scheduling social media posts for our Facebook, Pinterest, and Twitter accounts. To Apply: Please email Greg Farrenkopf at Greg.F@skimking.com

Semantic 48

Semantic Social Media Database Artificial Inteligence 48

SoCal CTO

NOVEMBER 17, 2009

I frequently work on networking through the social web and building new relationships that will foster knowledge gathering or business growth. We need to spend some time discussing what you do with the social web. Poogling events/webinar, radio show expansion and social media relationships and events. Love the minis!

Southern California 170

Southern California Acquisition Cost Customer 170

Duct Tape Marketing

MARCH 17, 2023

How To Scale Your B2B Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Louis Gudema In this episode of the Duct Tape Marketing Podcast , I interview Louis Gudema. Louis is a fractional CMO for B2B companies, and mentors startups at MIT. And I, that's really my expertise.

B2B 83

B2B Marketing B2C ChatGPT 83

ConversionXL

JANUARY 18, 2022

Bellroy has built a consistent identity across social media that evokes feelings of adventure, durability, and uniqueness. This is particularly true for complex verticals such as B2B SaaS products, where product marketing’s ability to pinpoint users with the most need and educate them on product features and benefits proves useful.

Marketing 110

Marketing Product Audience Equity 110

Duct Tape Marketing

SEPTEMBER 30, 2022

12:29] Where do you stand on your messaging for client acquisition? [15:49] If you're moving out of brick and mortar into online, more and more businesses, whether you're B2B or you're b2c, are realizing that digital is a primary channel or at least equal. ” Do you ever fight the urge to say we have to be different again? [12:29]

Marketing 76

Marketing Differentiation B2C PR 76

Agile VC

MAY 21, 2012

For the last 5-7 years the universe of potential acquirers web-based businesses has been fairly concentrated. On the consumer facing side, the number of companies doing multiple acquisitions of $100M+ was extremely short… Google, eBay/PayPal, Amazon, and Microsoft are at the top of the list. IAC and Yahoo! Author howerl.

Acquisition 162

Acquisition Silicon Valley B2B Seed Stage 162

ConversionXL

NOVEMBER 8, 2018

Are there use cases for voice search in B2B? Notably, Dean continued, “the growth in voice isn’t coming 100% from smart speakers like Google Home, which aren’t super relevant for B2B companies anyway. Instead, a good chunk of all searches are becoming voice searches on mobile phones and—important for B2B—desktops.”.

B2B 100

B2B eCommerce Search Technical Review 100

Up and Running

APRIL 17, 2018

B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 Typically, the customer journey includes the following stages : Awareness: the customer becomes aware of your brand or product through social media, advertising, or word-of-mouth. trillion in 2021, up from $1.3

SEO 80

SEO eCommerce Analytics Software Review 80

ConversionXL

JUNE 16, 2020

Digital media scales with ad spend and martech, but SEO takes man-hours. Since we’re in B2B SaaS, ours are: Role pages; Products; Industries; Features and use cases. Leave algorithm update analysis to Twitter “celebrities” and focus instead on out executing. Here’s how to do it. What should SEOs spend time on? Conclusion.

SEO 121

SEO Technical Review Software Review XML 121

ConversionXL

JUNE 8, 2017

You can check the Web Marketing and Measurement Model by Avinash Kaushik (who is an analytics legend): Image Source. Acquisition segments. Acquisition segments. If you are in B2B, you’ve certainly heard of account-based marketing by now. There is a wealth of very good resources so I don’t need to paraphrase them.

Programming 97

Programming Revenue Analytics Software Review 97

Occam's Razor

MAY 2, 2017

They are from my post The Biggest Mistake Web Analysts Make… And How To Avoid It! tearsofpain One way of removing silos and focusing on the entire business is to leverage Acquisition, Behavior and Outcome metrics. You’ll see three consistent patterns in the thinking expressed below. Every ecommerce site has to obsess about Revenue.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

ReadWriteStart

APRIL 18, 2018

As technology takes on a bigger role in businesses of all types, tech acquisitions become both short- and long-term investments. That means the next year or two will likely bring some blockbuster mergers and acquisitions as companies determine how they can mesh their services and products with others’.

Merger 70

Merger Acquisition Stock Valuation 70

ConversionXL

OCTOBER 22, 2018

Talk to any B2B marketer about attribution and they’ll either roll their eyes or rant about how it’s important but hard to get right—long lead cycles, multiple contacts from a single organization, etc. If we look at the hierarchy of marketing data, it goes something like this: Acquisition (e.g. What is attribution?

B2B 131

B2B Marketing Analytics Campaign 131

crowdSPRING Blog

FEBRUARY 1, 2013

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! The State of Business To Business (B2B) Content Marketing In North America - [link]. 8 Startup Founders Reveal Their #1 User Acquisition Tactic | Treehouse - [link].

Social Media 109

Social Media Small Business North America Design 109

ConversionXL

OCTOBER 1, 2022

95% of B2B buyers are not ready to buy your product right now. They’re having conversations with colleagues, researching on social media, and listening to podcasts about the product or industry and learning where your brand fits in. Social media platforms (e.g., The same goes for social media. Content platforms (e.g.,

B2B 103

B2B Social Media Channel Audience 103

www.foliomag.com

JULY 31, 2012

); E-Mail Alert Sign-Up. --> Subscribe Now. --> Media Kit. --> About FOLIO. B2B: Business Media. Consumer Media. E-Media Summit -->. Top Social Media Measurement and Tracking Tools. Erin Hoskins, Senior Marketing Director, New Media, Meredit h. RSS Feeds. --> --> Bookmark FOLIOMag.com. Careers Home.

Social Media 40

Social Media Rhode Island Media South Dakota 40

Duct Tape Marketing

NOVEMBER 1, 2017

You know Robert talks about BabyCenter.com from Johnson and Johnson all the time and how they created this standalone media property that enables them to not only sell more of their stuff but to create more products and services that they never thought was possible. John Jantsch: Because social media marketing requires content.

Cost 37

Cost Marketing Audience Media 37

Duct Tape Marketing

FEBRUARY 6, 2024

Shama is a visionary strategist for the digital age, a web and TV personality, a bestselling author, and the award-winning CEO of Zen Media – a global marketing and digital PR firm. More About Shama Hyder : Connect with Shama on LinkedIn Check out her Website Visit Zen Media Like this show? Shama (00:39): Thanks, John.

Engineer 64

Engineer SEO ChatGPT Channel 64

David Teten

APRIL 1, 2011

I hope that you can join us Monday night, April 4, midtown NYC, at a panel on “Innovation in Private Company Liquidity-Online Merger Markets, Social Media, Secondary Markets, Non-US Markets, Private Equity, and the Disappearing IPO” The program is sponsored by the HBS Club of New York and the HBS Angels of NY.

Private Equity 68

Private Equity Merger IPO Equity 68

ConversionXL

NOVEMBER 5, 2020

Today, Grizzle is a full-service content marketing and SEO agency that provides B2B and SaaS companies end-to-end services. Most B2B buyers know this. Here are some practical approaches to identifying shifting priorities: Embedding yourself in social media. Evaluation, however, implies a journey of discovery. Image source ).

PR 120

PR B2B Lean Audience 120

Occam's Razor

FEBRUARY 20, 2012

The single biggest mistake web analysts make is working without purpose. No going to web analytics conferences. Don't open Google Analytics or Yahoo Web Analytics yet! If you are a regular reader of this blog you know how deeply fond I am of the Acquisition, Behavior, Outcomes framework. We work very hard.

Web 138

Web Analytics Technical Review Affiliate 138

ConversionXL

FEBRUARY 26, 2014

AdWords Editor makes copying Campaigns really simple, and AdWords has added a copy function within the native web app itself, also. 24/7 online retailers could apply this same tactic for Campaigns that focus around getting people to contact the business for special deals, or b2b Campaigns that connect visitors to inside sales.

PPC 111

PPC Widget Campaign Technical Review 111

Duct Tape Marketing

OCTOBER 30, 2012

6) LinkedIn Advertising – LinkedIn advertising isn’t for everyone as it’s predominantly a B2B platform and if used too broadly gets very expensive. If you’ve built a large fan following the sponsored updates option can be a good buy with a compelling call to action. If You Liked This Post. :

Advertising 68

Advertising PPC Social Media B2B 68

ConversionXL

OCTOBER 25, 2018

Attaining that level of attribution—the key to improving outcome measurement—breaks down in a couple of spots: Web analytics. The amount of data you pass from your web analytics tool(s) to your CRM is a major fault line. It starts with having the right data in the system,” noted Kamil Rextin, who wrote about B2B attribution.

Demand 132

Demand Vertical Campaign Channel 132

Occam's Razor

AUGUST 12, 2013

I normally ask people to look at the Path Length report in the Multi-Channel Funnels standard report in Google Analytics (or equivalent tool if you are using SiteCatalyst or WebTrends or other web analytics tools). And you are telling me that the Cost Per Acquisition for my display campaigns is not $201 but rather a lowly $155?

Channel 161

Channel Analytics Campaign Conversion 161

Occam's Razor

FEBRUARY 10, 2016

While I can't know all the goals you should set (and the economic value you should use for each goal), let me share with you five goals that every business, B2B or B2C, should set up in their analytics practice (in Google Analytics, IBM Analytics, Adobe Analytics, or whatever it is that you are high on right now). Lameness ensues.

Analytics 60

Analytics eCommerce Metrics Acquisition 60

Occam's Razor

SEPTEMBER 30, 2013

Acquisition is everything we do to attract traffic. Companies have an Email team and a SEO team and a PPC team and a Social Media team and a Display team and. many teams for acquisition. Companies have an Email team and a SEO team and a PPC team and a Social Media team and a Display team and. many teams for acquisition.

Analytics 154

Analytics Marketing Social Media Technical Review 154

Occam's Razor

DECEMBER 9, 2013

The cool part about display advertising is that we can build our brands cost effectively, introduce our products to a new audience, and create demand based on a number of intent signals (this last part is often missing from offline media). Expressed by me on behalf of all humans on earth: The world's greatest social media strategy: 1.

Analytics 165

Analytics Marketing Channel Metrics 165

Occam's Razor

SEPTEMBER 15, 2014

Here's a graph that shows how US adults consume media, it shows time in hours. Media-Mix Modeling/Experimentation. Check with the web analytics tool you use, every single tool allows you to do this, though each has a nuance you have to absorb. You can track mobile websites just fine with your standard web analytics tool.

Analytics 141

Analytics Metrics Mobile DC 141

Occam's Razor

APRIL 21, 2014

Find campaigns where they are spending most money, lower the bounce rate and reduce acquisition cost. Best Web Metrics / KPIs for a Small, Medium or Large Sized Business. I'll share the same advice with you I'd shared about choosing a web analytics tool in Sept 2006… Get the nicest free tag management tool you can find.

Analytics 131

Analytics Marketing Campaign Metrics 131

crowdSPRING Blog

AUGUST 4, 2010

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! Optimizing your Customer Acquisition Funnel – [link]. 10 essential tools to get your new web-app off the ground – [link]. – [link].

Social Media 92

Social Media Small Business Design Media 92

Occam's Razor

NOVEMBER 15, 2010

Web Analytics blog was to pull us up 10,000 feet to do something we do less than 1% of the time in the web analytics world – look at the bigger business picture. It was called: Secret To Winning With Web Analytics? " How would I start the process of web data analysis right? Starting Right! A real challenge!

Web 139

Web Analytics eCommerce Campaign 139

ConversionXL

MAY 27, 2020

Damn, I’ll admit—I even have a tradition of treating myself with a beautiful new pair after a successful business trip or client acquisition. I’ve been in the B2B link-building game for almost five years, and the true value of link building isn’t quick fixes. B2B copywriting almost always requires more skill and time compared to B2C.

B2B 142

B2B Social Media Email Campaign 142