ConversionXL

OCTOBER 22, 2018

Talk to any B2B marketer about attribution and they’ll either roll their eyes or rant about how it’s important but hard to get right—long lead cycles, multiple contacts from a single organization, etc. If we look at the hierarchy of marketing data, it goes something like this: Acquisition (e.g. What is attribution?

B2B 131

B2B Marketing Analytics Campaign 131

The Startup Toolkit

NOVEMBER 4, 2011

Vision for B2B, sales-driven technology. The financials immediately jump out when we talk about term sheets: what’s the valuation? Deal 1 is a sales-driven company. The former means your friends won’t hear about your company until the acquisition. Highly experienced, top-tier angels. Conveniently local.

Term Sheet 20

Term Sheet Dilution Participating Preferred B2C 20

Steve Blank

APRIL 1, 2020

Sales pipeline/forecast. Others are cutting their valuations. I listened in on a board call with an enterprise software company this week, and when the CEO said, “Our VP of sales assured me our pipeline won’t be affected.” B2B – cloud services, online meetings, virtual workforce management, collaboration tools.

South Korea 333

South Korea Salary Business Model China 333

David Teten

DECEMBER 3, 2019

Many tools designed for B2B marketing in general are also relevant to investors. I previously posted a detailed presentation with sales technology tools useful for B2B sales. Many VC funds rely on general-purpose CRM and sales funnel solutions like Copper , Pipedrive, Salesforce , Streak , and ZenDesk.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Both Sides of the Table

OCTOBER 25, 2014

But as I like to tell entrepreneurs, great PR could add $10 million to your valuation or increase your chances of closing a round 2x and either case is a reason to make sure you have good press. Enterprise Sales – The very first thing a potential customer does when you email or call to set up a meeting is Google you. I promise.

PR 415

PR Early Stage Dividend Acquisition 415

ConversionXL

JANUARY 29, 2014

According to an article in Econsultancy , when a site has customer reviews, 63% of visitors are more likely to make a purchase & reviews produce an average of 18% uplift in sales. Something to consider with video testimonials (if you’re in B2B) is the customer’s position within their company. image source.

Software Review 126

Software Review Stock Video Advertising 126

VC Cafe

OCTOBER 23, 2022

Revenue doesn’t measure sales efficiency – you can hit a revenue target but the question is at what cost? Sequoia shared this advice on sales efficiency with portfolio founders in their recent ‘adapting to endure’ series. i.e. if you get to $1M ARR, but reduce your runway by 6 months, is it worth it?

Metrics 179

Metrics Revenue B2C Portfolio 179

Cracking the Code

OCTOBER 10, 2008

Only after reaching $1M in CMRR should you consider hiring European sales and services execs behind customer demand. Be prepared to cross the desert - SaaS requires R&D and sales expense up front for a multi-year stream of revenue, so it demands enough investment capital to fund 4+ years of runway. Posted by Philippe Botteri.

Software Review 48

Software Review North America Europe Metrics 48

Software By Rob

AUGUST 18, 2010

if you’re just offering a product for sale? But if they have already parted with it, they’re much more likely to ride out the sale. Part of any good marketing plan is customer acquisition costs and knowing when those costs are too high. . #23 m3mnoch on 08.18.10 24 George Scott on 08.18.10 41 AX on 08.19.10

Software Review 78

Software Review Software Revenue Cofounder 78

abovethecrowd.com

JUNE 2, 2021

Could we offer a “dial” to issuers and let them (and perhaps their ad agencies) decide? * * For GS.com , EXCLUSIVE access to GS hot deal might be a critical competitive tool to keep customer acquisition costs low and encourage larger clients to more to our site from a competitor’s. The others are all B2B companies.

IPO 82

IPO Customer Matching Silicon Valley 82

steveblank.com

JULY 8, 2011

There is nothing on sales. Can you add useful resource for generating sales for start-ups. I know that in B2B world you are dead in the water without CRM tool… We are using our own stuff – [link] Reply Josh , on February 28, 2011 at 12:12 am said: Thank you for all the great links, how can i get an invite to quora?

Software Review 110

Software Review Startup Silicon Valley Analytics 110

VC Cafe

MARCH 27, 2022

Metaverse – it has both B2B and B2C applications. Yuga Labs, the team behind the Bored Ape Yacht Club (BAYC), announced earlier this week that it had raised $255 million seed round led by A16Z at a $4 billion pre valuation. Micrsoft’s acquisition of Activision for nearly $70 billion in cash his just one example.

Cofounder 179

Cofounder Venture Capital Equity 179

www.vccafe.com

MARCH 11, 2013

Startups for startups – the top B2B tools used by Startups – Includes the list of top 50 startup vendors in 2012 by Vendorstack , a reviews and Q&A platform on enterprise vendors for startups and mid-market companies. great web customer acquisition tutorials. turn customer feedback into sales and relationships.

Software Review 53

Software Review Technical Review Startup 53