www.forentrepreneurs.com

FEBRUARY 2, 2010

Blog About Log in Register Startup Killer: the Cost of Customer Acquisition In the many thousands of articles advising entrepreneurs on what they have to focus on to build successful startups, much has been written about three key factors: team, product and market, with particular focus on the importance of product/market fit.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

ConversionXL

JUNE 25, 2021

We’ll also share when to transition to the growth stage in the product lifecycle so you can drive conversions and revenue off your momentum. Your goal here is to sustain revenue and your position in the market. Decline: New user sign-ups and revenue begins to decrease. X demos booked in introduction, X revenue in growth).

Product 96

Product Social Media Audience Software Review 96

ConversionXL

FEBRUARY 12, 2019

In my daily work with ecommerce brands, I see two types of companies: The first type focuses on acquisition and conversion. Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. Maybe last month you changed how you share social media content and attracted new followers.

Retention 126

Retention Analytics Campaign eCommerce 126

VC Cafe

OCTOBER 24, 2022

It remains to be seen what the outcomes will be in 2022 as the exit markets are less active and the IPO window is closed, but assuming the merger gets approved, we’ve already seen Activision’s $70 billion acquisition by Microsoft and Twitter’s potential $40 billion takeover by Elon Musk.

B2C 103

B2C IPO B2B 103

YoungUpstarts

JUNE 18, 2012

The startup will then look outwards in the region to expand into, either organically or via a partnership, joint venture or acquisition. Finding: Sales Oriented companies tend to start and do well regionally and not globally] E.G. Brandtology, Stream Media (Movend), FlightOffice, Identifi etc. Consumer Facing B2C.

Singapore 178

Singapore Technical Cofounder Product Marketing 178

ConversionXL

OCTOBER 4, 2021

Over a third of email marketers struggle with acquisition and close to a half say increasing engagement is their number one challenge. Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. What about social media support?

Email 136

Email Customer Marketing Software Review 136

VC Cafe

SEPTEMBER 24, 2021

What is less obvious is the growing number of Unicorns that grew in the consumer space in Israel and how diverse they are: consumer health, consumer insurance, media, music, gaming etc. Israel was historically known for semiconductors and cybersecurity but it’s now punching above its weight in consumer (B2C), gaming and commerce.

Lock-up Period 218

Lock-up Period Merger IPO 218

ConversionXL

MARCH 6, 2019

Facebook, Twitter, and Snapchat have thus far dominated the market in video ad spend on social media. The strategy, according to Google, improves ad recall (and, undoubtedly, YouTube revenues). Nielsen data on a B2C campaign found that native ads are more effective in driving “brand consideration”: ( Image source ).

Video 129

Video B2B Technical Review Campaign 129

Austin Startup

JUNE 26, 2019

We tried, and opted out of, potentials for pivots; we pitched for game-changing partners and acquisitions that did not ultimately convert. Even though most of this message was already drafted, we also had a Hail Mary of a final acquisition conversation that closed the following morning. Obviously, it did not convert. (Our

Silicon Valley 54

Silicon Valley Startup B2C Sweat Equity 54

ConversionXL

MARCH 31, 2021

Let’s say you provide creative services to paid media specialists. For example, if you’re offering paid media services to performance marketing teams at mid-level market organizations, consider partnering with SaaS brands that provide them with the tools to do their job (such as Kenshoo, Acquisio, and WordStream).

Audience 127

Audience Non-Compete Distribution Channel 127

VC Cafe

JULY 15, 2021

According to Statista, revenue generated from apps (paid downloads and in-app advertising) will reach $935 billion by 2023, and that doesn’t doesn’t include the many trillions of dollars transacted via apps in the last decade alone (think Amazon, Uber, games, etc). Worldwide mobile app revenues in 2014 to 2023 (in billion U.S.

Mobile 190

Mobile Social Media Distribution PR 190

Up and Running

APRIL 17, 2018

And, these trends don’t just apply to businesses selling directly to consumers (B2C). B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 trillion in sales, compared to B2C’s $2.3 trillion in 2021, up from $1.3 trillion in 2014. That’s great!

SEO 80

SEO eCommerce Analytics Software Review 80

Hearpreneur

DECEMBER 15, 2017

We were witnessing, firsthand, the dramatic shifts in B2C e-commerce, and the resulting incredible experiences and benefits brands were delivering their retail consumers. The differences between B2C and B2B within the same brands were staggering! Thanks to Olin Downs, Social Shark Media ! #11-Dream Photo Credit: Lisa Schulte.

Entrepreneur 114

Entrepreneur Czech Republic Retention B2C 114

ConversionXL

AUGUST 27, 2020

Ecommerce companies who get the majority of their revenue from digital properties would also fit into this group. This may mean more revenue, more users, more referrals , or anything else that matters to you. They focus primarily on mobile apps and media companies. Learning to connect business goals to data.

Analytics 90

Analytics Product eCommerce Channel 90

Seeing Both Sides

AUGUST 16, 2012

Last week, I wrote about Akamai , a company with strong network effects that successfully transitioned from a single product to build a platform that garners over a billion dollars in revenue and is now a core part of the Internet’s fabric. Going B2C was daunting and not in our core DNA,” Kaufer remarked. Big Data meets travel…in 2000.

Part-Time VPE 54

Part-Time VPE Software Review Costa Rica Technical Review 54

David Teten

DECEMBER 3, 2019

“We’re using … TinyLetter for our “Content Newsletter” … and Buffer to schedule social media posts. Point Nine Capital uses Mention for media monitoring. I use Hootsuite to coordinate my social media activity, which consists of Teten.com, PEVCTech.com , Linkedin , AngelList , and (passively) Twitter and Facebook.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

ConversionXL

JULY 18, 2017

Ecommerce companies who get the majority of their revenue from digital properties would also fit into this group. I recommend companies consider investing in product analytics tools when they reach the following numbers: 100+ B2B users (companies) or 2000+ B2C users (consumers). Spending $1000+ per month on user acquisition.

Analytics 123

Analytics Product Channel Retention 123

ConversionXL

NOVEMBER 22, 2022

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Metrics 105

Metrics Analytics Marketing Acquisition 105

ConversionXL

FEBRUARY 3, 2017

Carefully analyze your customer and revenue data. Are you aware of your cost per acquisition on other channels? According to the benchmark report, most affiliates work in the B2C space (79.45%). For example, if Jim generates $5,000 in revenue this month, you will offer him a $500 spot bonus. Social Media – 60.16%.

Affiliate 48

Affiliate Programming Marketing PPC 48

ConversionXL

JULY 18, 2017

Ecommerce companies who get the majority of their revenue from digital properties would also fit into this group. I recommend companies consider investing in product analytics tools when they reach the following numbers: 100+ B2B users (companies) or 2000+ B2C users (consumers). Spending $1000+ per month on user acquisition.

Analytics 107

Analytics Product Channel Retention 107

ConversionXL

MARCH 3, 2021

Brands that rely heavily on revenue from paid than organic search are only one crisis away from having their business turn upside down. SEO has a wonderful way of drastically lowering cost-per-acquisition over time. In-depth content, breadcrumbs, external links, information architecture, rich media, etc.).

PPC 146

PPC SEO Campaign Analytics 146

Cracking the Code

OCTOBER 10, 2008

Be prepared to cross the desert - SaaS requires R&D and sales expense up front for a multi-year stream of revenue, so it demands enough investment capital to fund 4+ years of runway. Farming is also often overlooked, but can help grow customer accounts and revenues from 30% upwards (if successful). Great list! Philippe Botteri.

Software Review 48

Software Review North America Europe Metrics 48

Mucker Lab

MAY 1, 2013

Instead of aiming for hundreds of millions of dollars in software licensing revenue – they want to conquer existing industries and aim for tens of billions of dollars in widget revenues. yes, outside of media, LA is really a blue collar town). Yes, the stakes are much higher this time. Software is eating industries.

Software 107

Software Silicon Valley Los Angeles Columbus 107

Duct Tape Marketing

DECEMBER 5, 2013

This explosive growth has made Pinterest a viable traffic and revenue source for many B2B and B2C businesses. The above screenshot shows the group board results for the search “social media marketing.” Integrate Pinterest With Your Other Social Media Channels. Sharing your pins across your other social media accounts.

Social Media 77

Social Media Social Network Channel HTML 77

ConversionXL

JUNE 16, 2022

This will improve customer lifetime value (CLTV), making customer acquisition costs (CAC) healthier. Research from Optimove shows that young, fast companies derive 30% of revenues from existing customers. As those companies become more established, that increases to around 90% of revenues. Focus on value. Keep it consistent.

B2B 129

B2B Email Sales Acquisition 129

online.wsj.com

SEPTEMBER 23, 2012

Media & Marketing. Media Agencies. If failure is defined as failing to see the projected return on investment—say, a specific revenue growth rate or date to break even on cash flow—then more than 95% of start-ups fail, based on Mr. Ghoshs research. In early 2011 an acquisition by a Fortune 500 company fell apart.

Venture Capital 107

Venture Capital Software Review Rhode Island North Dakota 107

Software By Rob

AUGUST 18, 2010

The only thing that seemed to be consistent about my growth was that my revenue was relatively flat while my user base kept growing. This turned out to be a good move since it doubled their revenue that month. He has a great stats page that shows everything from monthly revenue to the breakdown of users by plan type.

Software Review 78

Software Review Software Revenue Cofounder 78

ConversionXL

JULY 7, 2020

Because they generate most of their revenue from ads with Mediavine , their main objective is article views; Pinterest helps distribute their content. But the opportunities on Pinterest are open to more than just B2C fashion and food brands. There’s plenty to learn from their success. appeared first on CXL.

Marketing 114

Marketing Viral Campaign Search 114

Occam's Razor

FEBRUARY 10, 2016

While I can't know all the goals you should set (and the economic value you should use for each goal), let me share with you five goals that every business, B2B or B2C, should set up in their analytics practice (in Google Analytics, IBM Analytics, Adobe Analytics, or whatever it is that you are high on right now). Lameness ensues.

Analytics 60

Analytics eCommerce Metrics Acquisition 60

Occam's Razor

DECEMBER 9, 2013

The cool part about display advertising is that we can build our brands cost effectively, introduce our products to a new audience, and create demand based on a number of intent signals (this last part is often missing from offline media). Expressed by me on behalf of all humans on earth: The world's greatest social media strategy: 1.

Analytics 165

Analytics Marketing Channel Metrics 165

VC Cafe

JANUARY 16, 2011

Established location-based services to enable the CSP offer B2B and B2C services based on mobile positioning, tracking & locating, turn-by-turn navigation and mobile local search. Bit2go has launched a breakthrough middleware connecting the WWW and the mobile environment. Craze Productions. Flash Networks. GoNet Systems. Logia Group.

Mobile 103

Mobile Securities and Exchange Commission Flash IP 103

Occam's Razor

SEPTEMBER 15, 2014

Here's a graph that shows how US adults consume media, it shows time in hours. Media-Mix Modeling/Experimentation. The team at Google has done a great job of having the end-to-end view there across Acquisition, Behavior and Outcomes. Transactions, Revenue and Ecommerce Conversion Rate. Tag your mobile website.

Analytics 141

Analytics Metrics Mobile DC 141

Occam's Razor

OCTOBER 10, 2011

I am going to define a way for you to think about measuring social media, and you can't actually easily measure what I am going to recommend. Social media is evolving at an incredible pace. So what actually matters in Social Media? I am going to break the second part of the rule. So why break the rule? Conversation Rate.

Social Media 165

Social Media Metrics Conversion Media 165

Occam's Razor

JULY 22, 2013

If you want to grow your business, you are going to need content/engagement points for the See stage (the widest possible addressable audience) and for the Think stage (fill up your funnel at the very top, convince people early, build relationships, convert higher at a cheaper acquisition cost). It is also rude. That's fine.

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

MAY 20, 2013

Digital advertising and marketing is a key part of ZQI's multi-channel acquisition portfolio. How should you decide which one of these acquisition sources you should invest in more? how can you figure out which acquisition channel is more important? They do everything. So if you are ZQI, how should you measure success?

Analytics 139

Analytics Aggregator Channel B2B 139

Occam's Razor

JUNE 28, 2011

I mean Social Media campaign metrics like Number of Followers (or Likes), Video Views, or (just kill me now!) # of Press Reports. It is not hard to imagine what a B2C site is trying to do. Social Media is all the rage. Learn ins and outs and how-to: Social Media Analytics: Quantitative & Qualitative Metrics ].

Metrics 126

Metrics Web Analytics Campaign 126

www.rocketwatcher.com

NOVEMBER 8, 2010

Rocket Watcher Product Marketing for Startups Product Marketing for Startups About Speaking Contact Email Posts Startups Product Marketing Messaging Social Media Commentary Uncategorized Marketing Metrics 101 for B2B Startups 13. Closed revenue – the actual value of the deal after it has closed.

B2B 42

B2B Metrics Marketing Startup 42