www.forentrepreneurs.com

FEBRUARY 2, 2010

Blog About Log in Register Startup Killer: the Cost of Customer Acquisition In the many thousands of articles advising entrepreneurs on what they have to focus on to build successful startups, much has been written about three key factors: team, product and market, with particular focus on the importance of product/market fit.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

ConversionXL

FEBRUARY 12, 2019

In my daily work with ecommerce brands, I see two types of companies: The first type focuses on acquisition and conversion. Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. Maybe last month you changed how you share social media content and attracted new followers.

Retention 126

Retention Analytics Campaign eCommerce 126

VC Cafe

OCTOBER 24, 2022

It remains to be seen what the outcomes will be in 2022 as the exit markets are less active and the IPO window is closed, but assuming the merger gets approved, we’ve already seen Activision’s $70 billion acquisition by Microsoft and Twitter’s potential $40 billion takeover by Elon Musk.

B2C 103

B2C IPO B2B 103

ConversionXL

MARCH 31, 2021

For example, searching Facebook for “SaaS marketers” yields the following Groups: You can also search Reddit to find relevant subreddits: Your clients may hang out in different communities than the examples above, but this is the time to put your detective hat on and look for popular conversations happening within each community.

Audience 127

Audience Non-Compete Distribution Channel 127

Occam's Razor

DECEMBER 9, 2013

One day your leadership realizes you stink at digital (all of it or just Facebook or search and display or mobile or whatever). During this stage you should also invest a lot in Search Engine Optimization. Don't do paid search. In other words: Evolution. Said another way, digital revolutions more often than not fail.

Analytics 165

Analytics Marketing Channel Metrics 165

Up and Running

APRIL 17, 2018

And, these trends don’t just apply to businesses selling directly to consumers (B2C). B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 trillion in sales, compared to B2C’s $2.3 trillion in 2021, up from $1.3 trillion in 2014. So, what can you do?

SEO 80

SEO eCommerce Analytics Software Review 80

ConversionXL

JUNE 25, 2021

This plan is your go-to-market (GtM) strategy , which should be informed by: Market conditions and competitive positioning Ideal customers and target audience Product offer and pricing Lead generation and customer acquisition process. Paid advertising options include: Sponsored content Native search ads Podcast ads Email newsletter ads.

Product 96

Product Social Media Audience Software Review 96

Duct Tape Marketing

MARCH 17, 2023

09:24] What are the significant like channel differences even, or approaches to a B2B marketer as opposed to a B2C marketer? [12:44] But first of all, the first edition was B2B and B2C, and this edition is exclusively B2B. Louis Gudema (09:33): Well, and I'm gonna talk about the leading B2C companies, the p and gs and those Yeah.

B2B 82

B2B Marketing B2C ChatGPT 82

Austin Startup

JUNE 26, 2019

Because we will not be maintaining the integrity of the data after June 28th, we will be discounting the search and account features after that date. Since launching the site last year, we’ve had the privilege of helping more than 7,500 folks with their most important search. Obviously, it did not convert. (Our

Silicon Valley 54

Silicon Valley Startup B2C Sweat Equity 54

Duct Tape Marketing

SEPTEMBER 30, 2022

12:29] Where do you stand on your messaging for client acquisition? [15:49] If you're moving out of brick and mortar into online, more and more businesses, whether you're B2B or you're b2c, are realizing that digital is a primary channel or at least equal. ” Do you ever fight the urge to say we have to be different again? [12:29]

Marketing 75

Marketing Differentiation B2C PR 75

Occam's Razor

SEPTEMBER 15, 2014

Here's a graph that shows how US adults consume media, it shows time in hours. Media-Mix Modeling/Experimentation. The team at Google has done a great job of having the end-to-end view there across Acquisition, Behavior and Outcomes. It does not matter if you are a B2B or B2C or A2K, you will always see this.

Analytics 141

Analytics Metrics Mobile DC 141

Occam's Razor

FEBRUARY 20, 2012

If you are a regular reader of this blog you know how deeply fond I am of the Acquisition, Behavior, Outcomes framework. Now it's time for acquisition. I want to know if they have even a simplistic understanding of how to rock social media. Organic search rankings (rank, page titles, snippets). I make a note of: 1.

Web 138

Web Analytics Technical Review Affiliate 138

Hearpreneur

DECEMBER 15, 2017

They recognize the average lifespan of a client is 3-6 months, so they implement a strong sales team to consistently search for new clients. We were witnessing, firsthand, the dramatic shifts in B2C e-commerce, and the resulting incredible experiences and benefits brands were delivering their retail consumers.

Entrepreneur 115

Entrepreneur Czech Republic Retention B2C 115

ConversionXL

AUGUST 1, 2017

But if you create a loyal customer for your social media management tool or your brand of shoes, you have a lifetime customer as well as the high probability of word-of-mouth referrals. The first place I search is Google, because I’m used to it and it’s easy. We can say the same thing for B2C products, for example, HeadSpace.

Customer 114

Customer Retention B2C Programming 114

Occam's Razor

FEBRUARY 10, 2016

While I can't know all the goals you should set (and the economic value you should use for each goal), let me share with you five goals that every business, B2B or B2C, should set up in their analytics practice (in Google Analytics, IBM Analytics, Adobe Analytics, or whatever it is that you are high on right now). Lameness ensues.

Analytics 60

Analytics eCommerce Metrics Acquisition 60

Seeing Both Sides

AUGUST 16, 2012

In founding TripAdvisor, Kaufer wanted to take his hard core engineering skills and apply them to vertical search in travel. That is, build a massive database of travel information that provided a white label search engine for travel sites like Expedia and Travelocity. Going B2C was daunting and not in our core DNA,” Kaufer remarked.

Part-Time VPE 54

Part-Time VPE Software Review Costa Rica Technical Review 54

Occam's Razor

NOVEMBER 2, 2015

I believe that every human with time to spare, and a connection to the web, should be on social media. Do the big gigantic numbers imply that your business should use these social media channels? Even the people who powered your investment in Social Media, the Gurus, have, reluctantly, accepted this reality. Success Metrics.

Social Media 60

Social Media Media B2C B2B 60

David Teten

DECEMBER 3, 2019

“We’re using … TinyLetter for our “Content Newsletter” … and Buffer to schedule social media posts. Point Nine Capital uses Mention for media monitoring. I use Hootsuite to coordinate my social media activity, which consists of Teten.com, PEVCTech.com , Linkedin , AngelList , and (passively) Twitter and Facebook.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

ConversionXL

AUGUST 27, 2020

It’s easy to jump ahead and search for the best tools, but if you don’t have any users there’s really no point. They focus primarily on mobile apps and media companies. To be data-driven, you need data. It’s a common mistake I see all the time. Did they complete the onboarding process?

Analytics 90

Analytics Product eCommerce Channel 90

Occam's Razor

OCTOBER 10, 2011

I am going to define a way for you to think about measuring social media, and you can't actually easily measure what I am going to recommend. Social media is evolving at an incredible pace. So what actually matters in Social Media? I am going to break the second part of the rule. So why break the rule? Conversation Rate.

Social Media 165

Social Media Metrics Conversion Media 165

ConversionXL

FEBRUARY 3, 2017

Many of the top search results for the term are focused on what it is and whether you can make money from it. Are you aware of your cost per acquisition on other channels? According to the benchmark report, most affiliates work in the B2C space (79.45%). Social Media – 60.16%. Image Source. Blogging – 57.37%.

Affiliate 48

Affiliate Programming Marketing PPC 48

ConversionXL

MARCH 3, 2021

Brands that rely heavily on revenue from paid than organic search are only one crisis away from having their business turn upside down. The moment you stop paying for search ads is the moment your traffic dries up. The Search Terms Report is the best place to go to get information about your keyword targeting.

PPC 146

PPC SEO Campaign Analytics 146

ConversionXL

AUGUST 1, 2017

But if you create a loyal customer for your social media management tool or your brand of shoes, you have a lifetime customer as well as the high probability of word-of-mouth referrals. The first place I search is Google, because I’m used to it and it’s easy. We can say the same thing for B2C products, for example, HeadSpace.

Customer 91

Customer Retention B2C Programming 91

Occam's Razor

JULY 22, 2013

If you want to grow your business, you are going to need content/engagement points for the See stage (the widest possible addressable audience) and for the Think stage (fill up your funnel at the very top, convince people early, build relationships, convert higher at a cheaper acquisition cost). It is also rude.

Framework 163

Framework Marketing Metrics Audience 163

ConversionXL

JUNE 8, 2017

Acquisition segments. Acquisition segments. For example, you could make the bet that a visitor who searched for “sneakers” on your website during her previous visit would be interested to see new arrivals or best sellers in this category when she returns. Contextual segments. Behavioral segments. Historical segments.

Programming 97

Programming Revenue Analytics Software Review 97

online.wsj.com

SEPTEMBER 23, 2012

View All Search Results » Subscribe. Media & Marketing. Media Agencies. In early 2011 an acquisition by a Fortune 500 company fell apart. Consumer Services (B2C). Advanced Search. Advanced Search. Financial News. Professor Journal. SmartMoney. Student Journal. Virtual Stock Exchange. Management.

Venture Capital 107

Venture Capital Software Review Rhode Island North Dakota 107

ConversionXL

MAY 27, 2020

Damn, I’ll admit—I even have a tradition of treating myself with a beautiful new pair after a successful business trip or client acquisition. Guest blogging entails searching for industry blogs that accept guest contributions, pitching a list of topics, writing content, sending it back to the editor, and finally getting your post live.

B2B 142

B2B Social Media Email Campaign 142

ConversionXL

JULY 7, 2020

Seasonality is big on Pinterest—holidays and in-the-moment fashion trends draw high search volume. Pins are going to “settle” in search results. If you search for “insurance” on Pinterest, you get pins such as these: Say that these have about a 1% CTR. Lots of users searching for the topic. Four things.

Marketing 114

Marketing Viral Campaign Search 114

ConversionXL

DECEMBER 7, 2016

Sometimes your product or offer is so new that there’s no search demand out there for you to easily harvest. LinkedIn (not great for B2C). But one of the challenges that we frequently find is that ad fatigue (one of the reasons why your cost per acquisition can go up) is much more severe here on LinkedIn than it is on Facebook.

PPC 48

PPC B2C B2B Sales Cycle 48

Duct Tape Marketing

DECEMBER 5, 2013

This explosive growth has made Pinterest a viable traffic and revenue source for many B2B and B2C businesses. The tool works by searching for and returning group boards that you can evaluate and potentially start incorporating into your pinning strategy. Integrate Pinterest With Your Other Social Media Channels. Google Plus.

Social Media 77

Social Media Social Network Channel HTML 77

Occam's Razor

MAY 20, 2013

Digital advertising and marketing is a key part of ZQI's multi-channel acquisition portfolio. How should you decide which one of these acquisition sources you should invest in more? how can you figure out which acquisition channel is more important? And just look at all that Search traffic from Bing!

Analytics 139

Analytics Aggregator Channel B2B 139

steveblank.com

JULY 8, 2011

A new tool that will help the entrepreneur in the trademark issue is Markify – a trademark search that finds all similar trademarks. This kind of search normally costs more than $500… Test your name [link] so you don’t end up with a name that is confusingly similar to an existing trademark.

Software Review 110

Software Review Startup Silicon Valley Analytics 110

Cracking the Code

OCTOBER 10, 2008

The top performing SaaS companies typically achieve annual customer renewal rates above 90% - with most of the churn due to death (bankruptcies) or marriage (acquisitions) - and over 100% renewals on a dollar value basis due to up-sells into this installed base. upfront acquisition cost, making the CLTV equal to $2.5-$0.7= means a $0.7

Software Review 48

Software Review North America Europe Metrics 48

Occam's Razor

JUNE 28, 2011

I mean Social Media campaign metrics like Number of Followers (or Likes), Video Views, or (just kill me now!) # of Press Reports. Our Goal as a B2B business is to connect a high value prospect to an Authorized Dealer / Rep, to try to revolutionize our marketing by going after the search long tail with AdWords, and more. " Sad.

Metrics 126

Metrics Web Analytics Campaign 126

VC Cafe

JANUARY 16, 2011

Established location-based services to enable the CSP offer B2B and B2C services based on mobile positioning, tracking & locating, turn-by-turn navigation and mobile local search. Media Market. Media Market provides a wide and comprehensive collection of mobile content, focusing on Trivia and Tips concepts.

Mobile 103

Mobile Securities and Exchange Commission Flash IP 103

Software By Rob

AUGUST 18, 2010

Business software is different and shouldn’t be treated in the same way as B2C. Regarding the best type of products for freemium: I would’ve guessed that products like Pluggio (social media apps) would fit the bill here since most people expect them to be free. Justin #14 Eugene Mandel on 08.18.10 18 Rob on 08.18.10

Software Review 78

Software Review Software Revenue Cofounder 78

www.rocketwatcher.com

NOVEMBER 8, 2010

Rocket Watcher Product Marketing for Startups Product Marketing for Startups About Speaking Contact Email Posts Startups Product Marketing Messaging Social Media Commentary Uncategorized Marketing Metrics 101 for B2B Startups 13. There are also other thing to think about.

B2B 42

B2B Metrics Marketing Startup 42