ConversionXL

JULY 7, 2020

Seasonality is big on Pinterest—holidays and in-the-moment fashion trends draw high search volume. Pins are going to “settle” in search results. If you search for “insurance” on Pinterest, you get pins such as these: Say that these have about a 1% CTR. Lots of users searching for the topic. Four things.

Marketing 114

Marketing Viral Campaign Search 114

ConversionXL

DECEMBER 7, 2016

Sometimes your product or offer is so new that there’s no search demand out there for you to easily harvest. LinkedIn (not great for B2C). But one of the challenges that we frequently find is that ad fatigue (one of the reasons why your cost per acquisition can go up) is much more severe here on LinkedIn than it is on Facebook.

PPC 48

PPC B2C B2B Sales Cycle 48

Occam's Razor

DECEMBER 9, 2013

One day your leadership realizes you stink at digital (all of it or just Facebook or search and display or mobile or whatever). During this stage you should also invest a lot in Search Engine Optimization. Second , create the world's greatest mobile experience. Don't do paid search. Exciting, right?

Analytics 165

Analytics Marketing Channel Metrics 165

Occam's Razor

FEBRUARY 10, 2016

It pains me how critical it is to know what the heck we are solving for with our analytics, and how few people identify goals for their website (mobile or desktop). Hence, analytics framework to represent end-to-end business measurement is called Acquisition – Behavior – Outcomes. We see this everyday. "Analysts"

Analytics 60

Analytics eCommerce Metrics Acquisition 60

Occam's Razor

FEBRUARY 20, 2012

If you are a regular reader of this blog you know how deeply fond I am of the Acquisition, Behavior, Outcomes framework. Now it's time for acquisition. Run a bunch of search queries with the intent of looking for the company's products and services. Organic search rankings (rank, page titles, snippets).

Web 138

Web Analytics Technical Review Affiliate 138

Occam's Razor

JULY 22, 2013

For example, they don't account for a smart company's ability to form relationships at scale via mobile, social platforms with past, current, and, most importantly, future customers. One of their three key areas of innovation and focus is Mobile. And that comes before you think about marketing/sales/advertising/billboards/tv.

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

FEBRUARY 28, 2017

It also has massively delicious implications in your data, acquisition and retention strategies (ignoring the sweet, heavenly, implications on your customers). Extend the above incentive purification and imagine the day-to-day behavior of your Acquisition team if you measure them based on CPH. Applying it to digital advertising….

Metrics 60

Metrics Analytics Acquisition Naming 60

ConversionXL

FEBRUARY 3, 2017

Many of the top search results for the term are focused on what it is and whether you can make money from it. Are you aware of your cost per acquisition on other channels? According to the benchmark report, most affiliates work in the B2C space (79.45%). Mobile App. The truth is that it’s not all that mysterious.

Affiliate 48

Affiliate Programming Marketing PPC 48

VC Cafe

OCTOBER 24, 2022

It remains to be seen what the outcomes will be in 2022 as the exit markets are less active and the IPO window is closed, but assuming the merger gets approved, we’ve already seen Activision’s $70 billion acquisition by Microsoft and Twitter’s potential $40 billion takeover by Elon Musk.

B2C 103

B2C IPO B2B 103

David Teten

DECEMBER 3, 2019

Point Nine Capital uses Qwilr to create modern, mobile-native collateral. Coalesce address the more general problem of searching through large data sets for best fits. The majority of funds are using the popular B2C websites and services for basic due diligence, e.g., Linkedin, Twitter, HackerNews.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

ConversionXL

MARCH 3, 2021

Brands that rely heavily on revenue from paid than organic search are only one crisis away from having their business turn upside down. The moment you stop paying for search ads is the moment your traffic dries up. The Search Terms Report is the best place to go to get information about your keyword targeting.

PPC 146

PPC SEO Campaign Analytics 146

View from Seed

AUGUST 2, 2017

For example, in computing platforms, the mainframe was superseded by the minicomputer, which was eclipsed by the PC, which was subsumed by client-server platforms, which in many ways has been replaced by cloud and mobile computing. Innovation in search, social, broadband, and mobile & cloud hasn’t come to an end.

Seed Stage 273

Seed Stage Portfolio Cofounder B2B 273

Occam's Razor

MAY 20, 2013

At ZQI U, a vast number of students enroll into online-only courses (just like our analytics, PPC, mobile, and SEO Master Certification students at my awesome Market Motive ). Digital advertising and marketing is a key part of ZQI's multi-channel acquisition portfolio. And just look at all that Search traffic from Bing!

Analytics 139

Analytics Aggregator Channel B2B 139

Occam's Razor

OCTOBER 10, 2011

Businesses as in Red Bull and T-Mobile and Johnson & Johnson. On Google (paid search), on Facebook (display ads), on Radio (audio ads), and all other channels you can think of. Here's that picture, applied to SM DR campaigns: Value Per Acquisition. " matters! Up next, our second delightful metric… 2.

Social Media 165

Social Media Metrics Conversion Media 165

online.wsj.com

SEPTEMBER 23, 2012

View All Search Results » Subscribe. In early 2011 an acquisition by a Fortune 500 company fell apart. which makes a mobile app that rewards shoppers for creating a personal shopping mall and following their favorite stores. Consumer Services (B2C). Advanced Search. Advanced Search. Financial News.

Venture Capital 107

Venture Capital Software Review Rhode Island North Dakota 107

Hearpreneur

DECEMBER 15, 2017

They recognize the average lifespan of a client is 3-6 months, so they implement a strong sales team to consistently search for new clients. We were witnessing, firsthand, the dramatic shifts in B2C e-commerce, and the resulting incredible experiences and benefits brands were delivering their retail consumers.

Entrepreneur 115

Entrepreneur Czech Republic Retention B2C 115

ConversionXL

AUGUST 27, 2020

However, when we talk about product analytics, we’re really talking about companies who offer products such as web apps or mobile apps. It’s easy to jump ahead and search for the best tools, but if you don’t have any users there’s really no point. They focus primarily on mobile apps and media companies.

Analytics 90

Analytics Product eCommerce Channel 90

VC Cafe

JANUARY 16, 2011

The Mobile World Congress , possibly the largest International technology conference and definitely the most important mobile conference of the year is taking place in Barcelona this February 14-17. Mobile Apps and App stores – a new ecosystem was created and it’s here to stay (Check out LogiaGroup, Waze and Cellint).

Mobile 103

Mobile Securities and Exchange Commission Flash IP 103

Occam's Razor

NOVEMBER 2, 2015

In this post let's look at each Social Network, see what B2B and B2C brands are doing there today, from that draw lessons as to 1. For example, Paid Search solves for Think and Do intent. Many of the companies below don't have mobile friendly websites. Their mobile apps, if they exist, are atrocious.

Social Media 60

Social Media Media B2C B2B 60

steveblank.com

JULY 8, 2011

Simple editing. signup, upgrade, trial pricing Zuora – online subscription management FeeFighters – find the cheapest credit card processors HealPay – Collections made easy Customer Support Tender – support, knowledgebase tool for your site GetSatisfaction - conversations between companies / customers.

Software Review 110

Software Review Startup Silicon Valley Analytics 110