Occam's Razor

JULY 18, 2011

With all the sexiness oozing out of social media it might seem insane to write about email. I dare say even more than Search (and without a shred of doubt, more than Social Media). Analyzing email campaigns requires three important insights: 1. Your campaign data. Every thought that crosses your mind.

Metrics 137

Metrics Campaign Email Marketing 137

ConversionXL

FEBRUARY 3, 2022

Acquisitions can quickly increase your market share and bring in new customers. Acquisitions. Some of those channels might include: Acquisition. SEO , SEM, paid advertising , content marketing, social media, email marketing, strategic partnerships with other brands, PR; Activation. Customer experience improvements.

Marketing 115

Marketing Framework Metrics Channel 115

Women Entrepreneurs Can

SEPTEMBER 1, 2020

There are still numerous investors searching for an opportunity to earn a return, it’s all highly influenced in your search for how to pitch your business idea. Web developers have extra knowledge and experience in dealing with SEO(Search Engine Optimization) and converting landing pages. The Role of Social Media Platforms.

Social Media 97

Social Media Marketing Analytics Web Development 97

ConversionXL

OCTOBER 7, 2022

Customer acquisition cost (CAC) is an important metric for any ecommerce business. Put simply, you need a healthy customer acquisition cost for your business to succeed. It’s up to every ecommerce business to find the middle ground between investing too little in customer acquisition and spending beyond your means.

Acquisition 22

Acquisition eCommerce Cost Customer 22

Occam's Razor

OCTOBER 21, 2013

In late 2011, Google announced an effort to make search behavior more secure. This encrypted their search queries from any prying eyes, and kept from being passed on to websites the users visits after seeing search results. In this post I want to share four angles on secure search: 1. want to protect user privacy.

Search 154

Search SEO Analytics Engineer 154

ConversionXL

JUNE 2, 2022

To pull this off, they wouldn’t run a hit-and-hope campaign to target a ton of brands like T-Mobile and pray they’d notice. Within hours, Legere praised the work on social media. I headed to Google to search for “best transcription software” and read some blog posts that reviewed the best options.

Lead Generation 94

Lead Generation Marketing Sales Cycle Campaign 94

ConversionXL

FEBRUARY 12, 2019

In my daily work with ecommerce brands, I see two types of companies: The first type focuses on acquisition and conversion. Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. By campaign of first order. The second relies on retention. The second type is winning. Which cohorts to monitor.

Retention 126

Retention Analytics Campaign eCommerce 126

Up and Running

SEPTEMBER 14, 2021

A sales funnel focuses on the marketing campaign and purchasing process that leads to the acquisition of new and repeat clients. Whether it’s through a LinkedIn ad, a Google search result, a referral from a friend, or any number of methods. Make sure you optimize your content (including ads, video, blogs, social media, etc.)

Sales 152

Sales Audience Social Media Email 152

Up and Running

JUNE 12, 2019

Social media, for one, has potential as a digital tool that more than one-third of internet users turn to when they want to learn more about a product or service. Let’s imagine that you hire a marketer to help generate more leads, but you veer too niche by hiring a social media specialist. Search Engine Optimization (SEO).

Marketing 109

Marketing Social Media SEO Entrepreneur 109

Up and Running

JANUARY 14, 2022

Our answer was simple– SEO (search engine optimization). The stringent regulatory environment and a new brand with no social capital such as a social media following, reviews, customer case studies, etc. The first step into any campaign you launch should be research. Challenges of launching a new brand. Established competitors.

SEO 104

SEO Software Review Search Acquisition 104

ConversionXL

SEPTEMBER 13, 2018

Google Analytics is the standard for measuring acquisition—identifying the sources of traffic to your website or app. You’ll be able to see which acquisition channels are best for long-term retention or lifetime value, not simply those that drive initial conversions. Acquisition. Anything else is merely a list of data points.

Analytics 119

Analytics Technical Review Acquisition Retention 119

ConversionXL

DECEMBER 2, 2020

You can do this by writing helpful blog posts, sharing tips on social media, and creating a self-service knowledge base. Should” content also tends to focus on the “what” and “why” components, which pad word counts (and appease search engines) but achieve little else. How do you win a presidential campaign?

Analytics 161

Analytics Acquisition Channel B2C 161

Occam's Razor

MAY 2, 2017

There are Search people and Content people and Landing Page Optimizers and Cart fixers and Attribution Specialists and more. tearsofpain One way of removing silos and focusing on the entire business is to leverage Acquisition, Behavior and Outcome metrics. Lastly, it pains me how often silos quickly emerge in every company.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

Occam's Razor

AUGUST 12, 2013

MCA-ADC covers the challenge of attributing credit to all digital marketing channels (Social, Display, YouTube, Referral, Email, Search, others) that contributed to a particular conversion (or multiple conversions). And you are telling me that the Cost Per Acquisition for my display campaigns is not $201 but rather a lowly $155?

Channel 161

Channel Analytics Campaign Conversion 161

The Startup Magazine

SEPTEMBER 12, 2023

Source: Pixabay Search Engine Optimization (SEO) SEO, or search engine optimisation, is crucial for attracting natural visitors to your site. Search engine optimisation is the process of enhancing a website’s visibility in SERPs. You should hire the best SEO Company for better search engine optimisation.

Channel 132

Channel Social Media Marketing PPC 132

Up and Running

JULY 15, 2015

Here are couple of staggering statistics Adobe shared: Only 8% of companies say they can determine ROI from their social media. Ecommerce statistics—money generated by source, by campaign, by ad, and so on. Online goal statistics—email submissions and downloads by source, by campaign, by ad. Acquisition Cost of a New Customer.

Marketing 60

Marketing Social Media Campaign Acquisition 60

ConversionXL

SEPTEMBER 3, 2021

Done right, ASO can reduce user acquisition costs, increase app downloads, and improve your app’s value. But ASO, like search engine optimization, fails when worshipped like a false god. ASO helps you avoid sameness by: Becoming more discoverable for relevant keywords that users search for.

Metadata 121

Metadata Technical Review Retention Metrics 121

ConversionXL

JULY 21, 2022

Omnichannel focuses on quality, creating marketing campaigns based on customer interests. For example, someone looking for accounting software might start their journey by searching for the benefits of using accounting software. website, social media, podcasts , webinars, influencers, events, etc.)?

Customer 118

Customer Marketing Channel Audience 118

Occam's Razor

SEPTEMBER 30, 2013

A secondary, under-appreciated, challenge is that search engines value freshness of content. You launch your site, it becomes stale in due course (from a organic search signal perspective). It is also immensely beneficial for search engine optimization (great content, delivered fresh, every day!). many teams for acquisition.

Analytics 154

Analytics Marketing Social Media Technical Review 154

Occam's Razor

SEPTEMBER 15, 2014

Here's a graph that shows how US adults consume media, it shows time in hours. The post is written in these six steps: Step 1: Tag every shared link with campaign tracking parameters. Media-Mix Modeling/Experimentation. Step 1: Tag every shared link with campaign tracking parameters. Tag your mobile website.

Analytics 141

Analytics Metrics Mobile DC 141

Steve Blank

DECEMBER 11, 2020

Google, at the time, was overhauling the back end of their search engine. They built their search engine 20 years ago. I’m not going to talk about reforming the acquisition process, which many of your class speakers have mentioned and does need to get done. When I sat down with Admiral Selby , we talked about Google.

Technical Review 322

Technical Review Taiwan Technology Design 322

ConversionXL

JULY 8, 2021

On the contrary, you’re likely to afford a modest average conversion rate from search traffic. From here, the levers you can pull to increase bottom line are: Increase search traffic Increase conversion rate from organic traffic. Increasing search traffic comes down to creating new landing pages and content.

Conversion 156

Conversion CPA Metrics Analytics 156

Up and Running

JUNE 21, 2017

But keeping track of where a customer came from is very hard, especially when you start diversifying your marketing channels to campaigns that don’t have a direct conversion. This is how a tagged URL for a Facebook ads campaign would look: slidebean.com?utm_source=facebook.com&utm_medium=cpm&utm_terms=marketing-audience-A&utm_campaign=US-FB-ContentMarketing.

Marketing 98

Marketing Analytics Campaign Metrics 98

crowdSPRING Blog

JULY 24, 2018

Search marketing. Ahrefs is one of the best Search Engine Optimization ( SEO ) and Search Engine Marketing ( SEM ) tools available for anyone who prefers to make data-based decisions in their marketing strategies. The search network involves pay-per-click advertising (or Paid Search). Cost: Free. Email marketing.

Social Media 51

Social Media Marketing Analytics Audience 51

ConversionXL

SEPTEMBER 20, 2021

In both respects, you need to understand if your content and paid media efforts are performing. With YouTube, for organic, average view duration (AVD) and click-through rate (CTR) should be prioritized over YouTube search optimization, descriptions, tags, and other vanity metrics. Only 15%-25% comes from search.

Analytics 134

Analytics Metrics Channel Video 134

crowdSPRING Blog

JULY 24, 2018

Search marketing. Ahrefs is one of the best Search Engine Optimization ( SEO ) and Search Engine Marketing ( SEM ) tools available for anyone who prefers to make data-based decisions in their marketing strategies. The search network involves pay-per-click advertising (or Paid Search). Cost: Free. Email marketing.

Social Media 48

Social Media Marketing Analytics Audience 48

Occam's Razor

DECEMBER 9, 2013

One day your leadership realizes you stink at digital (all of it or just Facebook or search and display or mobile or whatever). During this stage you should also invest a lot in Search Engine Optimization. Don't do paid search. In other words: Evolution. Said another way, digital revolutions more often than not fail.

Analytics 165

Analytics Marketing Channel Metrics 165

Occam's Razor

APRIL 21, 2014

Find campaigns where they are spending most money, lower the bounce rate and reduce acquisition cost. But if you would like a quick collection of tips: Multichannel Analytics- Tracking Online Impact Of Offline Campaigns The enabler of tying offline activity to online is ensuring you have a weak or strong primary key.

Analytics 131

Analytics Marketing Campaign Metrics 131

View from Seed

MARCH 22, 2016

You don’t have the traction, the big-dollar investments, or the marketing staff to attract media attention. Your crowdfunding campaign. Your crowdfunding campaign hit it out of the park. Read up on the tech news sites you’re pitching, then do a little soul-searching. The irony hurts. That is objectively crazy.

Seed Stage 120

Seed Stage San Francisco Startup CTO Hire 120

Occam's Razor

JANUARY 2, 2013

It helps you understand how reliant the company/client is on Search (too much is actually not good). If you don't see other sources (campaigns – email, social, display) are not tagged. Search is always big for everyone. What is Search really good at selling? What other sources are big for them?

Analytics 159

Analytics Search Campaign eCommerce 159

ConversionXL

JANUARY 18, 2022

They use these insights to launch branding campaigns aimed at influencing brand associations (customer feelings about your brand). Bellroy has built a consistent identity across social media that evokes feelings of adventure, durability, and uniqueness. Using this, the brand taps into broader motivations. Image source.

Marketing 110

Marketing Product Audience Equity 110

ConversionXL

FEBRUARY 26, 2014

Not just relevance in the sense of improving Quality Score or Ad Rank, but improving the relevance of your search marketing keywords and ads to your potential customers. In PPC, day-parting is set by choosing hours of the day on each day of the week to run your Campaigns or boost or lower your bids. Are you going after these yet?

PPC 111

PPC Widget Campaign Technical Review 111

ConversionXL

MARCH 31, 2021

For example, searching Facebook for “SaaS marketers” yields the following Groups: You can also search Reddit to find relevant subreddits: Your clients may hang out in different communities than the examples above, but this is the time to put your detective hat on and look for popular conversations happening within each community.

Audience 127

Audience Non-Compete Distribution Channel 127

Duct Tape Marketing

FEBRUARY 14, 2018

Thanks to John’s generous promotion of my content over the years, many of you probably know I’ve spent most of my career in search engine optimization. Address acquisition products like Privy and MailMunch make it incredibly easy to tie your website, landing pages, and social campaigns directly to your email lists at your ESP.

Email 49

Email Technical Review Marketing SEO 49

Duct Tape Marketing

SEPTEMBER 22, 2022

Number one, because originally right, the founding of the company was, it's always like square in the search engine marketing at the yeah. I can tell you that this year, this past year we made significant, I mean incremental significant and material investments into large scale paid campaigns. I think that's linked to history.

SEO 84

SEO Channel Campaign Audience 84

YoungUpstarts

MAY 6, 2015

Google continues to evolve and refine its search algorithms over time, leading more businesses to turn to paid advertising models to get the exposure they seek in the multi-channel, multi-device world. You have to consider mobile advertising, social media, content marketing, pay-per-click, and let’s not forget organic SEO. The result?

Advertising 100

Advertising Application Development SEO Channel 100

Up and Running

JUNE 25, 2020

Leverage social media. Diving into social media can be daunting. It’s easier than you think and is an inexpensive way to test promotions, gauge the interest of a new customer base, or even run a full-fledged digital campaign. But here’s the thing, you don’t have to have experience with it to leverage social platforms.

Small Business 180

Small Business Hosting Social Media Community 180