ConversionXL

MARCH 3, 2016

Once you’re sure your analytics are healthy, you can begin trying to understand the five key elements of custom reports: users, sessions, hits, metrics and dimensions. Dimensions: Every report is made up of dimensions and metrics. Metrics: Every report is made up of dimensions and metrics.

Analytics 48

Analytics Customer PPC Metrics 48

This is going to be BIG.

FEBRUARY 26, 2010

Knewton's Online Marketing Director is the key partner to the VP, Online Marketing and is responsible for helping the team drive customer acquisition and revenue growth through SEM (paid search), SEO, Affiliate Marketing, and Email. This person is also creative, curious and always looking for new ways to engage our customers.

San Francisco 92

San Francisco CTO Hire Developer EC2 92

YoungUpstarts

DECEMBER 22, 2020

As you can see, there are different types of fundraising activities to try for your campaigns. This means that before you can wonder whether they can make a donation, check if it’s within their budget to do so by considering their business relationships with other companies, real estate holdings, and even their stock ownerships. .

Developer 179

Developer Metrics Operations Retention 179

ConversionXL

MAY 27, 2022

The role of a demand generation manager (DGM) is to manage the team and the campaigns that create awareness and interest. Marketing teams capitalize on this fact with lead generation campaigns. And they put a lot of stock in them. But isn’t that the role of any marketer?

Demand 95

Demand Management B2B Campaign 95

ConversionXL

JUNE 5, 2014

Improving each of these areas might boost your customer retention – BUT it’s only by scrutinizing your customer facing metrics & direct customer feedback that will provide you with your top priorities. Retention, along with many of our usage metrics, have improved as a result of some of these changes.

Retention 115

Retention Customer Developer Programming 115

ConversionXL

JUNE 5, 2014

Improving each of these areas might boost your customer retention – BUT it’s only by scrutinizing your customer facing metrics & direct customer feedback that will provide you with your top priorities. Retention, along with many of our usage metrics, have improved as a result of some of these changes.

Retention 112

Retention Developer Customer Programming 112

ConversionXL

JUNE 5, 2014

Improving each of these areas might boost your customer retention – BUT it’s only by scrutinizing your customer facing metrics & direct customer feedback that will provide you with your top priorities. Retention, along with many of our usage metrics, have improved as a result of some of these changes.

Retention 105

Retention Customer Developer Programming 105

ConversionXL

JUNE 5, 2014

Improving each of these areas might boost your customer retention – BUT it’s only by scrutinizing your customer facing metrics & direct customer feedback that will provide you with your top priorities. Retention, along with many of our usage metrics, have improved as a result of some of these changes.

Retention 98

Retention Customer Developer Programming 98

ConversionXL

SEPTEMBER 17, 2021

In this article, you’ll learn what’s required to create a branding campaign that strikes the right chord. We’ll look at the importance of strategy and cover the key ingredients a campaign needs to increase brand awareness. It’s also why campaigns can’t ever be led by gimmicks. But we can indirectly influence them. Image source.

Campaign 109

Campaign Social Media Audience Channel 109

ConversionXL

JANUARY 18, 2022

There can be a temptation to get your brand widely recognized by running a blanket campaign that targets all major platforms. Start your brand awareness campaigns where you know your audience is active (turning up regularly, liking content, commenting, and sharing) and create content and creative that’s suited to those channels.

Audience 122

Audience Technical Review Social Media Campaign 122

ConversionXL

DECEMBER 12, 2013

It then goes into landing pages sorted by entrance counts and shows conversion rates for each, as well as behavioral metrics, which will be more or less useful depending on the website. ” You can easily swap in metrics that are more important to your website. Just click “Edit” after importing it.

Analytics 132

Analytics Search Conversion Metrics 132

Duct Tape Marketing

SEPTEMBER 22, 2022

17:16] Is there a small set of metrics that you rely on? [19:43] I can tell you that this year, this past year we made significant, I mean incremental significant and material investments into large scale paid campaigns. 14:24): Because those campaigns are the goal for those campaigns are new users and they're achieving them.

SEO 82

SEO Channel Campaign Audience 82

YoungUpstarts

NOVEMBER 10, 2020

Define the Campaign. First off, a campaign should have a single goal. A well-structured and organized campaign test has the best chance of producing what you’re after – quality insights. Stock photos vs. custom illustrations: Images are photos, custom graphics, or a combination of each. What is A/B Testing?

Utah 246

Utah Campaign Audience PPC 246

ConversionXL

JULY 29, 2020

Amazon can skip right past the superficial metrics in a way that Google can’t, and sellers benefit from it. There are reasons beyond Amazon SEO to run paid campaigns. Once it happens, however, the importance of traffic generated via Amazon’s PPC campaigns falls off in terms of search visibility.

SEO 113

SEO PPC Algorithm Software Review 113

Occam's Razor

FEBRUARY 28, 2017

To ensure customer delight was delivered in a timely manner, it was also decided that Average Call Time (ACT) would now be The success metric. The success metric, ACT, did go down. That ACT was an activity metric was terrible – if you have a The success metric, it should always be an outcome metric. Another issue.

Metrics 60

Metrics Analytics Acquisition Naming 60

Duct Tape Marketing

JANUARY 4, 2023

17:16] Is there a small set of metrics that you rely on? [19:43] Historically it was s SCM rush and it didn't help when we went public because our stock checker is S E M R. I can tell you that this year, this past year, we made significant, I mean, incremental, significant and material investments into large scale paid campaigns.

SEO 85

SEO Audience Channel Campaign 85

Austin Startup

MARCH 26, 2019

25 questions that DTC entrepreneurs should ask themselves before scaling customer acquisition So you run a direct-to-consumer (DTC) brand. You just spent a few thousand dollars on advertising and your paid customer acquisition cost (CAC) numbers tested well relative to your best guess for customer lifetime value (LTV).

Technical Review 49

Technical Review Software Review China Acquisition 49

ConversionXL

SEPTEMBER 10, 2019

I use a more restrictive definition: A growth team is a product tech team that’s focused on acquisition instead of core product features. The headline , the URL box, the call-to-action (CTA) button copy , the secondary CTA toward the bottom, even the random stock-photo dude. Suddenly, our revenue from these campaigns dropped by 50%.

Conversion 133

Conversion Technical Review Channel Engineer 133

ConversionXL

AUGUST 12, 2016

It’s a common acronym that gets thrown around in the SaaS world that’s basically a “businessy” way of saying “important metrics for tracking your business.” The Metrics That Matter. MRR is probably the most critical metric for any subscription business. Customer Acquisition Cost (CAC). Is it starved of leads?

Software Review 48

Software Review Metrics Revenue Acquisition 48

David Teten

DECEMBER 3, 2019

We use Google Analytics, HubSpot, and LinkedIn Campaign Manager for the majority of our analytics. Lean Case provides standard business models & metrics, so you can apply a standard approach to business planning, modeling, and profitability tracking. 3) Raise capital. I used Ipreo heavily at one of my prior VC funds.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

A Smart Bear: Startups and Marketing for Geeks

MARCH 11, 2014

Those customers are fairly easy to sign up, but if I look at where most of the money comes from, and those are the larger licenses of five or ten users, that is according to your definition then the small businesses and small businesses include actually the Mexican Stock Exchange, Chamber of Commerce. In Spain I have large companies.

Technical Cofounder 220

Technical Cofounder Cofounder Software Review Management 220

Occam's Razor

NOVEMBER 15, 2010

Step #2: How good is the acquisition strategy? No company in the Milky Way has succeeded without having a balanced portfolio of acquisition channels (fancy word for source of traffic). Search, Referring Sites, Direct, Campaigns. You can't just rely on search engines or spending money on campaigns. 10% Campaigns.

Web 139

Web Analytics eCommerce Campaign 139

ConversionXL

MARCH 21, 2017

That’s not to say that all advertising is ineffective (of course it’s not), but banner blindness and a wave of consumer distrust along with increased competitive ad spending has caused the effectiveness of traditional campaigns to waver. There’s quantitative support for the effectiveness of influencer campaigns, too. Image Source.

Marketing 78

Marketing B2C Social Media Channel 78

maplebutter.com

JANUARY 8, 2013

Written By Dan Martell on February 2nd, 2012 | Category: Hiring LeanStartup Marketing Metrics Startup Life | 6 Comments. Building Metrics / Usage Reports / KPI 3. Product/Metrics (70%/30% time) * Get your product activation (sign-up + meaningful action) to 60% * then, Get your product retention to 20% weekly. 10) Metrics.

Technical Review 44

Technical Review Startup Cofounder Software Review 44

ConversionXL

SEPTEMBER 30, 2020

Urchin , later acquired by Google, invented an amazing way of measuring campaign performance by using last non-direct click attribution and first-party cookies. The user browses a few product pages , checks sizes in stock, views some images, and adds some links to their iPhone Notes. Smartphones were rare. Fully predictive approach.

Artificial Inteligence 121

Artificial Inteligence Channel eCommerce Conversion 121

ConversionXL

JULY 6, 2021

A high CPC followed by a conversion rate of ~10% may not make your business its money back on a campaign. Ad types affect the overall cost and effectiveness of your LinkedIn campaigns. Given that LinkedIn ads tend to be pricier, you need to ensure that you choose the right ad format to match your campaign goals. Bidding on ads.

Campaign 129

Campaign Audience Advertising Conversion 129

ConversionXL

JULY 11, 2016

Compared to earlier tv-branding campaigns today, memory allocation is scattered across multiple devices and activities at a time. Build acquisition into your product (LinkedIn, TransferWise). Create personas and make them using real data (don’t fall into the stock photo trap). Mature your metrics. Prioritize.

PPC 48

PPC Analytics Video Non-Compete 48

Occam's Razor

APRIL 29, 2013

Many used some data, but they unfortunately used silly data strategies/metrics. And silly simply because as soon as the strategy/success metric being obsessed about was mentioned, it was clear they would fail. If it take ten days to make a decision to change bids on our PPC campaigns, let's go with that data cycle. "

Metrics 166

Metrics Marketing Search SEO 166

ConversionXL

JUNE 19, 2019

Use product lifecycle marketing to map campaigns to the stage of your product. Set targets: metrics to tackle the overarching goal for your product lifecycle. Launch: set the campaign live. Learn: identify tripwires and optimize the campaign continuously. Learn: identify tripwires and optimize the campaign continuously.

Agile 90

Agile Analytics Algorithm Software Review 90

steveblank.com

JULY 8, 2011

Research, Web prototyping, Testing and Building Tools Lists of Tools from Others HBS Startup Tribe Tools List – from Tom Eisenmann at HBS PBworks startup tools List Startup Foundry tools list Small Business tools list Groups Lean Startup Circle – Google Group for startup advice Startup Weekend – Launch a Startup in 54 hours The Lean (..)

Software Review 110

Software Review Startup Silicon Valley Analytics 110

ConversionXL

APRIL 6, 2016

Claire Vo: CRO Metrics for Performance and Insight. Wrong Success Metric (OEC). Revenue is usually a good metric to use to evaluate effectiveness of test. 1 left in stock. Stephen Pavlovich: SaaS Optimization – Effective Metrics, Process and Hacks. Fix churn before acquisition – it will flatline growth.

Retention 48

Retention Algorithm Software Review Conversion 48

www.vccafe.com

MARCH 11, 2013

Campaign Monitor. Startup Metrics for Pirates â?? SaaS Metrics Tutorial â?? great web customer acquisition tutorials. web analytics measure marketing campaigns. SEO and campaign management tool. Campaigner - email marketing suite. Campaign Monitor â?? London Stock Exchange. Login System.

Software Review 53

Software Review Technical Review Startup 53

Startup Lessons Learned

SEPTEMBER 2, 2020

How do we cut through the news in the disinformation campaign? So I think it's good to take stock of what has happened. One of my jobs in the past was consulting measures and acquisitions. One of my old Lean Startup sayings is that metrics are people too, and it came up in my conversation with Brian Chesky, too.

South Korea 114

South Korea Silicon Valley Sweden Italy 114